One of the biggest pitfalls many entrepreneurs face is business burnout. This is due in part to the fact that building a business, and maintaining a successful business generally requires more time and energy than if you were to work for an employer with a set time to arrive and leave the job.
As entrepreneurs, it becomes all too easy to go from working a few hours a day to putting in overtime, even skipping sleep to build a business. And though their are occasions where being apart of #teamnosleep is warranted, for the most part those extra hours that are being spent are not being used effectively or productively which only leads to more burnout.
But where does the need to put in more time come from?
Being that the majority of entrepreneurs where at one point or another corporate employees, the idea that more time equals more money has been ingrained in them. If for some reason on the job you don't finish your work during the day, the natural reaction is to put in a few more hour to get caught up which will likely lead to some overtime pa on your next check. Contrary to popular believe however, as entrepreneurs, more time doesn't necessarily equal more hours unless those hours are spent selling more stuff to more people. What usually ends up happening with those extra hours as an entrepreneurs is non-income producing activities - admin work. Work not designed to actually make you a profit (unless you are a virtual admin). The result is that during the hours you spend doing all that "extra" work, you're not actually making money which piles on the need to make even more money the next day.
Speaking from experience it can become a vicious cycle, and is counter productive to your success.
So how do you avoid business burnout?
1. Get Clear About What You Want
One of the biggest mistakes many entrepreneurs make is that they lack clarity of what they really want out of their business. Instead of setting short, tangible intentions in 30, 60, or 90 day increments, they set set huge overall goals, or none at all. Getting clear about what you want is the first way to avoid burnout.
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