Posted by Joyce Oladipo on February 23, 2009 at 7:30pm
You need to make sure your marketing message resonates with the audience you are targeting. Most business owners don't spend enough time in selecting who they are going to market to.Not only do you have to select the right target market but you need to make sure that they want what you provide. Most people think they need to reach a lot pf people but that’s not true you need to reach the most qualified people.The key to your success is shrinking the size of your target market so you can market to them over and over again. It is immeasurably better to contact a prospect list of 1,000 people continuously than it is to mail to 10,000 one-time.That is why I love lead generation marketing. You can mail some many times to a huge group of prospects and then only contact those who raise their hand and show they are interested in what you have to offer.If you have an extremely small target market, you should probably forgo lead generation and just start contacting them at least once a month via email or by phone but if you have a huge list of suspects, then you should absolutely use lead generation advertising you start by sending letters to a small target audience to shrink the size of your list.Bottom line: You need to shrink the size of our target market so you can contact your prospects repetitively."Would you like to learn more simple ways entrepreneurs can grow their business, and create more money, time, and freedom in their businesses? Check out my web site, http://www.beawealthyentrepreneur.com, for free articles, free resources and to sign up for my free proft building kit, including my report "19 Secrets to Exponentially Grow Your Business."
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