We eagerly search their name to receive results in hopes of uncovering additional and equally valuable content. Low and behold…we do! We are excited to have just discovered a wealth of information all created by the same individual. In our mind now, Google has instantly provided this author with immediate credibility in his or her chosen area of expertise.
Now, we begin to dig deeper and read more from our newly found author. We can now locate them on Facebook, see the size of their Twitter following, watch the videos they have uploaded to YouTube, subscribe to their blog and of course…Get Connected!
Within a short amount of time and a quick search in Google, you are able to learn who this once unknown individual is, what they are all about and what exactly it is they do. You can see what comments are posted about them, check out their business and find out what others are saying about them…all because you typed their name in Google.
Do you realize this is the way your potential customers and partners are checking up on you? When someone types your name in Google, what will they find? How are you perceived to others online, in your network circle and in the groups or forums you belong to?
Like it or not, wrong or right, people are judging you by your presence and visibility online. Think about it, would you do business with a company specializing in marketing and yet you can’t find them in Google? How about a branding specialist who can’t even brand their own business because they are not “found” on Facebook or Twitter?
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