Introducing our next PWP Feature Entrepreneur: Tscherina Telesford the owner of Umoya Jewelry. Spirit, Soul and Breath are how Tscherina describes the emphasis in every piece of jewelry she creates. Having been in business for over 7 years, Tscherina started by repairing jewelry for her friends and family. Eventually she expanded her skills and started working with welding different metals. Tscherina describes her jewelry as feel good jewelry designed to appeal to different personalities. And to add to that, she also mentors girls through the Lil DIVA Beading Camp that she started through Umoya Designs. Tscherina says, “Umoya Designs is not just another jewelry business, it is a movement empowering women and girls through the circle of sisterhood as well as community initiatives.” I am so excited to introduce to you this diverse business woman. Enjoy!
1. Tell me your story. What were you doing before you started your own business?
Starting my own business has always been a desire and a passion. I always knew I would concentrate in the world of fashion; I just was unsure what my focus was going to be. Jewelry has always been one of my interests as a child. When I started Umoya Designs I worked full-time with youth which I currently still do today.
My first customers were family and friends which grew through word of mouth. Through my customer base I received requests to restore, repair, replicate and design jewelry. These experiences increased my knowledge in design and I was able to add more intricate techniques such as metal soldering. The construction process for each piece is exciting and rewarding.
2. What made you want to start a business and what is your mission?...read more
Tamara Garrison-Thomas
www.garrisonprosperitysolutions.com
