In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.The growth of high-tech marketing may have had much to do with the shift in definition towards competitive positioning.What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actionsCharlene BrownVisionaryThe Grand Connector "Anointed to Make The CONNECTION"The Black Business Cafe#38 on The List of 50 of The Most Powerful and Influential Women in Social Media for 200850 of The Most Powerful and Influential Women in Social Media 2008
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