As each day seems to be quite unpredictable, one thing is certainly predictable - the economy is slipping further into the negative direction. As we look to our new president elect Barack Obama to create a miraculous turn, we realize that he will not take office until January and things are not looking good - we need help now. The talk of working to fix the economy is just not enough - we want immediate action. Some of us cannot wait that long......and January 21st, 2009 will not be the day we see the difference. It appears that the focus is mainly on Wall Street and the big companies as they are looked to be the leaders of the economy. However, we know that this dilemma affects us all.Health care is an essential part of business. However, the health care industry is also facing major cuts in various areas. Who would think that this day would ever come? When one would ask what fields are sound to find stability - the health care industry would be mentioned on the top of the list. The truth is, this is not so true anymore. Hospitals are laying off their employees and replacing them with temporary employees. Nurses are signing on to temporary agencies to keep themselves employed. Hospitals and Nursing Homes have closed. Moratoriums are in place for certain business applications who seek to do business within various states. Partnership programs that provides health care services to low income and under served communities have already close due to the loss of funding and those who remain open are preparing to layoff workers within the next few weeks.The health care industry is the line of business that we target. However, we have had to make some major adjustments to find ways to stay viable. We had to review our services and find ways to become creative. It is certainly not an easy task as we have to convince the clients that we can offer them just what they need. How is your business doing? Have you considered reviewing your business plan, looking at what you have to offer and who can benefit from your services? As I mentioned before, we are a health care focused company. However, we have found ourselves doing business with corporate companies that needed our service - who would have even imagined that we could cross over? Yet we have and it is helping to keep us alive. Look closely at your business, can you use your expertise and help others in the field? Have you considered being a speaker/lecturer at a local community college? How about hosting an event that shows off your business? It does not have to be a big shing dig - just a simple customer appreciation day - with juice, fruit and pastries. Smile at your customers - let them know how much you value their patronage. It may be the thing to keep them coming back and telling others - and that's a plus.
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