Divas in the City proudly presents the "Paint the Town Pink" Launch Party Friday March 20th in New York City.The “Paint the Town Pink” launch party is being held to celebrate the new Divas in the City super community website as well as benefit and raise awareness for Dress for Success -an international not-for-profit organization offering services designed to help disadvantaged women find jobs and remain employed. This Pink Carpet charity event will allow women and men to enjoy an evening of live entertainment, cocktails, and delicious hors d’oeuvres all while helping Dress for Success (www.DressforSuccess.com). The “Paint the Town Pink” launch party will be held on March 20, 2009 from 6 – 10pm and hosted by media personality Déjà vu of Power 105.1 FM in New York City.We are offering business owners the opportunity to promote theirbusiness for free to our attendees by offering items in our GoodyBags. Corporations looking to reach our captive audience ofprofessional women can take advantage of the opportunity to do sothrough the “Paint the Town Pink” Launch Party by adding a coupon/sample/productto our participant's Goody Bags. This can be your opportunity to getyour product or information directly into the hands of each womanthat is there.We are looking for swag bag items that would be of interest to our target market - young, affluent, professional women... the Diva, such as:Beauty items (lipstick, sample lotions, shampoo, perfume,etc)Fashion items (earrings, hair clips,etc)MagazinesHealth care itemsI would like to speak with you about establishing a relationship andstrategic alliance between our two organizations. Please take a fewmoments at your convenience to review the event information and freemarketing opportunity below. If you have any questions in themeantime, feel free to e-mail me at: Gabrielle@DivasintheCity.comABOUT DIVAS IN THE CITYDivas in the City (DITC), is an all-woman social and professional networking organization that is quickly becoming the ultimate resource for today's do-it-all woman. It's about more than just making new contacts, but creating a powerful network and information exchange among women. In everything that we do, DITC’s goal is to provide entertainment, education and the empowerment of women from diverse cultures.EVENT DEMOGRAPHICSThis event is an excellent opportunity for your company to showcase its products and services, as well as show your support for Dress for Success to your target market. Attendees will consist of successful professionals (ages 25-45), with disposable income for high-end goods.Number of expected attendees: 100 -150Age range: 25 – 45 years oldGender: Female and male (80/20)Income range: $40K-100K+Geographic Reach: NYC residents/Washington DC residents----------------------------------------------------------------------Benefits Of Goody Bag Marketing With Divas in the City:Main Benefits of Goody Bag MarketingIt's Free!One of the biggest benefits of Goody Bag marketing is that this eventwill allow you to donate items to the bag for free. Because we viewthe Goody Bag as a benefit to the event participants, we will gladlyaccept your choice of an item you want to donate. That makes theGoody Bag a great free way to impact a target audience.Extremely TargetedThe ability to specifically target your audience is another hugebenefit of Goody Bag marketing. This event will give you access toyour target audience: women. They are decision makers for 80% oftheir household purchases.The key to making this Goody Bag free marketing opportunity aseffective as possible is to think in terms of how the item you donatecan generate phone calls, drive people to your website, your retaillocation or other wise secure actionable data that you can follow upon later.If you are a local retailer your goal may be to drive traffic to yourstore. If you are a B2B supplier or a non-profit, your goal may be todrive traffic to your website. Whatever your goal, it usually takesmore than simply slapping your logo and contact information on apencil, pen or note pad. It takes thought and planning, and we canhelp you with that for free.Deadline for promotional material is March 3rd.
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