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The #1 Marketing Essential Most Entrepreneurs Forget!

Posted by LaShanda Henry on October 30, 2009 at 5:53pm
1marketingessential2 You know me ... I like to talk about struggling entrepreneurs because for starters I'm no stranger to the struggle (lol) AND I want to help those who are trying to make money and work at home (the successful entrepreneurs don't need me). That being said, I want to fill you in on a coaching session I had with the wonderful women in my Women of Color Coaching Program.The topic that I REALLY wanted to discuss this month was the #1 Marketing Essential that most entrepreneurs forget. While trying to promote their product or service, folks often focus on:
  1. Packaging
  2. Pitch
  3. Promotion
  4. Profit
During my time as a web coach, I have discovered that entrepreneurs struggling to build their exposure and generate sales online often skip an important step in between the promotion and the profit. Before you start to generate the sales you want, you have to show potential buyers PROOF. You know as well as I do that most consumers (even you), don't like to be the first one to buy a new product. SO you have to really do a good job at showing consumers offline and online why your product or service is right for them. I did a WHOLE webinar on how to PROOVE to customers that your product or service is the BEST and then yesterday we did a Q&A Session for our WOCC members about that very same topic. I love that you love my blog SO I want to give you a sneak peak of the WOCC. Click here to watch the webinar: The #1 Marketing Essential Most Entrepreneurs Forget - Q&A Session
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Comments

  • Denise G. Hanney November 6, 2009 at 12:04am
    Thank you Lashanda. I have not been on this site in so long. It is a great site and I am happy to be back.
    God Bless
  • Robin Tramble October 31, 2009 at 6:23am
    Great tips Lashanda.

    Thanks.
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