The Velvet Rope Theory: Screen your clients?

Greetings!Imagine you are invited to an exclusive party. You arrive and stop at a beautiful velvet rope between two brass poles. A young lady asks you for your name, you give it and one end of the velvet rope opens for you to enter. You passed the screening. The exclusive party clearly is something the host knows you would benefit from and enjoy.It is absolutely divine to work with clients you enjoy. It makes the work you produce better and promotes superb mental and emotional health for you personally. Having great relationships with clients creates a quality of life that extends to all areas of your life. When you work with clients who are not ideal for you, at some point you’re going to create a conflict, whether intentionally or not, because you’re going to be frustrated with those clients, and those clients will think you’re not providing them with good service and they’ll be right. I’ve made that mistake many times. I’ve worked with over thirty criminal defense attorneys over the years and personally found only two that I bend over backward for.I did not screen any client in the beginning. I should have asked the right questions. All business relationships must be equally yoked and all parties must be of like mind. This is especially true for the nature of the business and venue I provide services to. We are virtual assistants and have contact with our clients on a daily basis. There is a wise saying, “All money ain’t good money” a true saying I personally learned the hard way.There was a time I worked with five attorneys or law offices simultaneously and not one of the firms were a fit. It is awful when you hate going to work for yourself. It should have felt rewarding to have clients. It should have been a blessing especially then. Never have I had so many headaches as I did at that time. What was causing this stress? It was not the work. I enjoyed marketing. It was who I chose to do business with. It is draining and exhausting working with challenging client-relationships.We are dedicated screening our clients now. It is not elaborate; we simply take the time to talk with potential clients over coffee or lunch. Character, willingness to fight for clients, and humble egos is what we look for.This approach may not be best for your business, but if you have more challenging client-relationships than enjoyable client-relationships, it may be time to introduce the velvet rope theory.Always a Blessing to Share, Dream your World!
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