You are probably reading this headline with your mouth open like WHAT! Yes, we’ve all heard it. “Your why must make you cry.” “You’ve got to know exactly why you are doing this.” The list goes on and these things are very, very true – that is – to YOU!
Don’t get me wrong, I do agree with the fact that you do have to have a very strong why, but the mistake that many people make is pushing their own personal why off on people who could care less one way or the other. Let’s think about some things in the following way.
While you might have been ecstatic about the fact that “it only cost $50 to join your business and it could potentially make you rich which is what you need and why you are doing the thing come hell or high water” this could at the same time sound absolutely ridiculous to Mary, the educated professional with the graduate degree who has run her own business before and knows that $50 would never personally make her or anybody else rich. Let’s flip it another way! You are the life of the party and you absolutely LOVE the environment of your team, your company, your leaders, it is like one big party of positivity and fun….what person in their right mind wouldn’t want to be a part of this is what you are thinking and blabbing? Perhaps, the person who could live without a “grandiose performance” and is more focused on how your opportunity is going to retire them versus have them partying like it is 1999 again!
So never mind your personal why for a moment, that is, if you are planning to build it BIG! Ask yourself these questions:
- What do “they” want to achieve?
- What is “his or her” personal WHY?
- What is “his or her” personal dreams and goals?
- Can my opportunity really be the vehicle for getting HIM an extra $3,000 per month, from home, on just 5 hours per week of work?
- Can YOU or Your Direct Team get HIM what he wants?
If you answered yes, how do you really know? If you answered no, then what are you going to do about it? What are you going to change? What is your weekly activity like? How are you progressing in the name of your WHY? What type of tools and funnels are you using – aside from massive forum and face book postings – hoping to “get a bite” behind a screen without ever having to use your own voice?
This simple tool will EDUCATE your prospects. You are in the comfort of your home, in your pajamas, staying in touch, building your business, enabling people to FIT their own WHY into your business or NOT, all while taking advantage of leverage! Always remember, it has got to make sense to them. Don’t expect your why to make them cry! Click Here for one of the Tools I personally use that always makes sense to my prospects.
I believe it was Warren Buffet that said something to the effect of “make what you like your hobby and make what the world likes your business.” This makes business sooo much easier. Click Here!
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