There are certain components that are variable and others that are pretty foundational in developing your personal brand statement (P.B.S.). Some of the factors that may be variable are:
- When and how you will use it - e.g. interview for a job? networking situation? speech?
- Who you're talking to - e.g. language needs to meet the needs of the audience; the message is the same, but the approach should be adaptable
- Who you are - let the recipient of the statement know your identity, your name
- What you do - the core service or opportunity you provide
- Who you do it for - your target audience and/or ideal client you work with
- How you do it - your style, your unique approach, what distinguishes you
Let me give you an example of how this might work -
"Hi, I'm Tanya Smith of Be Promotable, the No Guesswork Branding & Marketing Resource for women solopreneurs. We show our clients practical, step-by-step online marketing strategies to confidently promote their business and get them noticed."
Now you try it. Add your own P.B.S. with the 4 parts in the comments and I'll share feedback...come on, you can do it!
About the Author: Tanya Smith of Be Promotable is a premier personal branding & marketing coach. Her creative genius has unlocked the potential of many women solopreneurs, helping them to reinvent themselves as power players in their startup business. Claim your free instant access to a free video and audio download, 5 Secrets to Successfully Starting a Solo Business While Working Full Time at: www.bepromotable.com.
Comments
Here is my try:
"Hi, I'm Artiatesia Deal of ArtDeal Designs, a boutique design studio. creating graphics for both the web and print. I work with small businesses and solopreneurs, helping them express their uniqueness through custom graphics for their business. No job is too big or too small!"