management (59)

Kenya Halliburton, ACTivator for SHero-Entrepreneurs

 

Hey ACTIONista!

 

This is a really special day! The Brand Launch of KenyaHalliburton.com Home of the ACTION SHero (You'll learn what that means in a minute. ;)...

 

Now, a bit of an authentic disclaimer :) ...


"The Shero's Layer" a.k.a. "this site" is still under a bit of construction, so bare with a sista.  But, there are some exciting things coming you absolutely won't want to miss!

I am happy to launch my brand spanking new brand and Online Business Mastery Video Series, all designed to equip you with the tools you need build an online business that works for you and the people that need you. Shout out to The BossLady of Branding, Catrice Jackson for making this all possible.

Okay, now let's talk about bossin' your online business...


Listen, I know there is a lot of hocus-pocus going on online and I want to help you get back to what really matters. Keeping up with the "Internet Joneses" will do nothing but leave you broke and frustrated. 

 

Been there, done that, got the t-shirt to prove it, okay? lol

 

You've got people to serve and a big vision to unveil so, let's get to work, shall we?

 

Check out this 4 part Online Business Mastery video series there are hidden goodies inside...


In this series you will learn:

  • What it means when I call you names like ACTIOnista and ACTion (S)Hero!(Because you need to know how truly incredible you are)...
  • The top three types of kryptonyte that keeps mission driven SHero-Entrepreneurs like you from making the money and meaning you desire online + how to makes sure it doesn't anymore...
  • What you need to know to master the marketing, messaging and management of your online business so you don't waste time and money...
  • How to get started today creating a business that frees you to do what you love and change the world...


And more...

If you don't see video player below...Click Here to Watch the Videos...

 

 

P.S. be sure to share your thoughts with me, I'd love to hear from you!

To Your Success, Joy and Freedom,

Kenya Halliburton

Read more…

How Not to Have an Automation Meltdown

systems-mistakes.jpg?width=231

I love automation. It's one of the reasons I have a business, but it can also be a big pain in the rear when it doesn't work.

I remember this one week where I was having terrible problems with my meeting scheduler. I was using a service to set up complimentary appointments with prospective clients and I'd done this big promotion about it. What was supposed to happen is the person would go to this page, click on a link to see my available calendar, and in about 2-3 clicks they're all set.

They'd get an email confirmation and the meeting time would pop into my calendar. No back and forth, no wasted time, boom - there is the appointment.

I had a number of people trying to set up their free time to connect but they weren't getting the handy little meeting schedule. Instead every one of them kept getting an "error 404" page ... those error pages always get on my last nerve especially when it means I have a link not working! Ever had that happen to you?

So what was happening is I kept getting phone call after phone call telling me the link didn't work, asking for next steps, requesting a return phone call. Some were even downright insults saying things like "this is unprofessional" (and yes, remember I said it was a free offer ---sometimes those are the worst kind when things go wrong).

Well once I figured out what the problem was, I'd missed at least 20 prospective meetings. I had to personally call each person back who left a voicemail and arrange the meeting manually, which is what I'd set up the service to help me avoid in the first place! That free time turned into triple the hours I'd planned for.

After that little incident, I learned my lesson. I'll give you a few quick hitter tips you can use so you don't end up falling prey to an automation disaster like this.

Always Test Your Automated Systems

When I sent out the promotion emails and let people know the links were open, I should have already tested the entire process myself along with having a friend or assistant test it. I know this now. Most of the time I'll remember this horrible week and I will have someone go through the entire process as though they are signing up. That way, any errors can be worked out before the whole world hears about it.

Remember, It's People Over Process

Many people think more of their super fabulous tools and systems than what the experience will be like for the end user. If you take the time to put yourself in the other person's shoes -- you know, the person who might just be investing in you or your stuff? -- you will know if you're headed in the right direction. Think about things like, "how easy is this to use?", "how many buttons would I click?", "does this frustrate me more than endear me to the service?".

You should make it easy for people to do business with you, not harder. The more difficult it is, the less likely they will buy.

Always Have a Back Up

Sure in this case I was the back-up. I literally sat down and made a list of all the people and manually called them myself. But what if there was a better way? If I had an assistant at the time, I would have had more help. Or if I learned through the testing process that the service wasn't working, I would easily have changed over to a new scheduling service before the promotion ever went out.

Think through your backup plan. What could you use if a part of your system is not flowing smoothly? What resources are available quickly and within your budget? Just thinking this through may save you a ton of time and money.

Now I can't tell you I've never had an automation problem ever again, but I can say that putting systems in place to help me replicate my work has always cost me less in the end than doing it all manually...both in dollars and in sanity. If you remember the tips I shared with you in this post, you'll reduce the chances of automation fail.

Want to learn more about how to use automation the right way? Get more over at my main blog www.tanyasmithonline.com.

Read more…

Remember that old Biz Markie song, ♪ "You, you got what I neeeed...." ♫.  Don't you wish that every time your ideal client or customer saw your stuff online that song would just automatically pop up in their head?

If you don't, you should.  Because that means you've made the right connection.  See it works like this...

whatyouwanttosell

But often we just focus on the first part of the equation - what we want to sell.

The fact is it can be pretty time consuming to do market research, but it's crucial to your business.  It's just one of those things you've got to do.  Otherwise, you can spend a lot of time creating products and promoting services no one will every buy.

You know my answer to almost everything when it comes to saving time, right?  Turn your research into a system, (my quick definition?  a system is a set of repeated activities you can map out, delegate and automate to get similar results).

Where Should You Start?

Keyword Research


Keyword research is the first step for most solo service providers. It helps you understand what people are searching for online and what words they are using. There are numerous tools that can help you do this research, including Google’s own AdWords keyword tool, a free and paid tool from Wordtracker, and a popular software program called Market Samurai.

It takes a little practice to learn to do keyword research well, but knowing the most commonly searched terms will help you target the problems that people are facing. It also means you can optimize any content you create, helping it rank in the search engines.

Study Problems People Are Facing


When you know the problems people are facing in your target market, you can create solutions. Solutions sell. Look at the questions people are asking and why they are asking them. Look for the places your target market hangs out, like forums or Facebook groups, and listen in.  You might even create a list using a tool like Evernote or Google Drive.  I call this list my R&D (research & development) list.

Other places people don't really think about are YouTube videos and Amazon books.  What's popular?  What are people talking about around the topic you're interested in promoting?  Watch the discussions that take place and the questions asked. If there are problems that people consistently talk about, you’ve just found a great opportunity to provide a solution.

marketresearch-systems-yougotwhatineed

Paint a Portrait of Your Customers


It helps to paint a portrait of your ideal customer in as much detail as possible. This isn’t necessarily a visual picture, though some people do that, but one that describes little details about them. What are their demographics, such as age, gender, occupation, where they live, etc? What is some of the lingo they use? Do they tend to have similar interests or hobbies? Write it all down. Some marketers even keep this list in front of them whenever they write anything for or to their customers.

While it can take what seems like a lot of time, having a system you use to do market research can save you from sinking a fortune in time and money in a doomed project. The more market research you do from the start to understand your market, the less risk you face and the more likely they'll be singing your song loud and clear. ;)

In my lunch time series coming up I'll share a few more tips on how to create great, but simple systems for your biz.  Get on the "notify me" list now so you get reminders.  

Read more…

017-4231-082-1600x1200-1024x672.jpg?width=219

Very few people I know use business process mapping, but it can be a really good way to figure out the difference between what is happening now vs. what you want to have happen with certain systems running in your business.

For example, you might have this really great product out in your online store, but you somehow keep losing customers -- like 85% of the time -- after they click the "add to cart" button.  What happened?

Or in another instance, you may have tons of referrals and they come to you willing and ready to invest, but you only convert 10% of them into clients.  Where's the breakdown? How do you know?  And what resources do you need in order to increase that number?

Many times, knowing the solution that works the best for you does not just pop up in a magical light bulb over your head.  Instead, it requires knowing what is taking place, step-by-step, so you can make improvements for the better.

Business Analysts (also known as BA's) tend to take advantage of process mapping because it suits them perfectly since they tend to be practical thinkers, always looking for the "why" behind what's going on.  They also get really passionate about information.  I like how this article from TDWI says, "They love to wallow in it, get it all over themselves, see what they can do with it, and see it change state and morph and eventually crystallize into facets of meaning."

Basically, these guys can get really geeky about improving a system, or set of activities so you get the most optimal results.

How do I know?  Because I actually have an analyst background in my "other" career.  Yeah, that's how I got to be such a systems geek.

Now here's what is cool about that...

There are a lot of creative thinkers marketing how great it is to use your creativity to ...well...create things. Products, new service offerings, you name it. I love it and I think that's great.  If you want to promote creative thinking, mind-mapping is a very effective tool. But that's a whole different type of method than what I'm talking about.

The thing is, not everyone is naturally given to creatively wild or illustrative thinking.  Some of  us tend to be a bit more structured and systematic in our thinking.  Having those type of people in your business network can be tremendously helpful because we help with the execution of the actual sale of that wonderful new product, or we help you fix problems with the way you're handling questions from prospective buyers so they feel better about trusting you and affirmed when they buy.

This is the beautiful place where process mapping comes in.

In my upcoming webinar, 10 Ways To Design Better Systems For Your Business, I share more about process mapping and what it can do. Plus I'll be talking about more ways to improve what you're doing in your business, so you can be more efficient which => (ta-dah) more profitable.

Business process mapping may just be the answer to your problems. Oh, and if you search the internet now for some process mapping resources, it will probably look a lot more boring than how I do it.

I've made the webinar publicly available.  No registration required.

=> Just click here to watch and get my free Systems Success Roadmap

Read more…

RFImageSet139-1024x768.jpg?width=237I have been building my subscriber list for a few years now. It's had wear and tear, much of it because of my abuse.  I switched focus, lost focus, tried different paths, different brands...all of the things new business owners tend to do when they're finding their way.

There are a ton of reasons people stay on your subscriber list.  Many stay even when they're no longer getting value. Maybe it's because they like you as a person, though they don't have interest in your topic. Or maybe they forgot to disconnect at some point. Instead they just delete everything you send.

Perhaps, they find a few tidbits of information you've sent for free they could appreciate, but now that you're asking them to invest they are offended.  The point is - my audience members came in for different reasons and stayed for different reasons.

The danger in this is at some point, you may find yourself with a huge list of people that DON'T CARE A THING ABOUT YOUR OFFER.

Signs of a list that needs to be downsized? You have dead silence when you're sending out market survey questions. You actually look at your metrics and find that your open rate is not only low, it's in the red. No one shows up for your special events that are only for your subscribers.

When these things are happening although you have list quantity, it's a good chance you have a list that needs to be downsized.

Recently I did a downsizing of my list.  It gave me a sense of freedom I never thought I'd have. At first, I was afraid (♪ I was petrified ♫...I love that song...short digression...ok, back on track now). Seriously though, when you work hard to build a good sized list it can be very intimidating to even think about minimizing it or tearing it apart.

But I had to do it.

Ever heard of the law of the vacuum?  Catherine Ponder talked about it in the book, The Dynamic Laws of Prosperity.  It says something like, "Make room for the thing you desire by letting go of that which you do not appreciate or use. Give it away with a giving, charitable heart, and let the Universe compensate you."   In other words, when you let go and make space you have more room to receive what's really meant for you.

I knew that downsizing my list would put me in a different place, giving me the freedom to really talk directly to an interested audience of people who want what I have to share. No more wondering "do they care?" or "is anybody listening?" And for them - the ones who were purged voluntarily from my list - I gave them back freedom, freedom to read and receive information they truly would find useful and immediately applicable.

So how did I do it? I'll break it down for you:

First, I used my email marketing service, Mailchimp (shout out - "eep eep"), to evaluate my list. They have some pretty decent analytics and along with a tool called Hairball, it was pretty easy to create a small list, or segment of people who were rated below a 3 rating. These ratings give you an idea of how often your emails are opened or clicked by the user, along with a few other stats. Your service may have a different way to show you this information.

The key is to figure out who is least active in your list over a period of time. By the way, I did not include users who were fairly new and still building a rating.  Since they recently added themselves to the list, I assumed they have an interest in my content.

Second, I sent out an email to the folks in that group about 14 days before the purge date (you can adapt this to your comfort level). The subject line read something like "Only open this if you want to keep getting my emails!". I wanted to make it super easy for those who didn't open them anyway to take little to no action. Only the genuinely interested people would reply back to say "leave me on the list". And yes, I had several who read the email explaining my "Spring Cleaning List Purge" and they asked to stay on.

Great! That separated those who were missing in action, but still interested so I wouldn't remove them from the active list.

Third, on the date I'd set for myself I exported the segmented list (minus the ones who wanted to stay) and did a mass unsubscribe. I will admit, I was pretty nervous but after I clicked enter I felt a huge weight lifted off my shoulders.  It was like, "now I get to talk to people who really care to connect with me and to get the full benefit of my sharing".

Here was another added benefit I didn't think about until later. You know how many email service providers charge you based on your total count of subscribers? Well, I was able to reduce my own email marketing fees because of the reduced count. Cha-ching!

Now mind you, I would be fine paying more for a more responsive, targeted list. It was just a good reality check to realize that I was actually paying to keep people on my list who never really wanted the info anyway.

So that's my story...and I hope it connects with you in some way. Does it make you think about downsizing your own list?  Don't you think that having 100 or 200 or 500 people who really connect with your message is better than having thousands who don't get it and won't take action at all?

As a business owner, we have choices to make for the good of our customers and ourselves. I chose to downsize for peace of mind and it was one of the best decisions I've made so far in my business.

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it...

About the Author: Tanya Smith is a creative online business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online at: www.tanyasmithonline.com

Read more…

"Feel like you're running on a Hamster's

wheel and getting nowhere?"



Join me for my  Power Executive Call Free....
Empowered to Manifest Your Best Year Ever!


 
This is my Christmas and New Year's Gift To You...

Tuesday, December 27 at 2:00 PM PST


  • Experience a powerful Visualization Exercise to help you with manifestation of your Ideal Lifestyle!



  • Essential Keys to Manifesting Your Best Year Yet!



  • Empowering Insights for a Success Mindset


  • 4 Mindset shifts essential to your Breakthrough in 2012



And More!


Click here to learn more and secure your VIP access.






Read more…

When you look at your life, you may be miles away from your goals and dreams – so far you wonder if you’ll ever get there. This gap can be especially frustrating when you feel like you’re working hard to move forward.

For Immediate Release

October 10, 2011 Unfortunately, just “working hard” doesn’t assure success. There are a lot of other elements and factors that determine how far you go and how close we come to achieving the life you imagine.

Robin Tramble aka The Empowerment Diva is doing something about the many Spiritually minded women, aspiring, new and enterprising women entrepreneurs who are not realizing the results they desire. She is doing this via her FREE Teleseries. The next call is Revealed: Top 5 reasons you’re not where you want to be – YET!

Robin emphasis YET because it’s not a doom and gloom message. “You may
not be where you want to be, however, as long as there’s breath in your body
you can do something about it.” Says Robin

You'll leave this call with a new found passion to get on the path to your Divine
Destiny and to finally be free to pursue your ideal lifestyle.

For you spiritually minded aspiring, new and enterprising Women Entrepreneurs Robin wants you to know that building a successful business is not just talking about marketing, traffic, list building etc.
“There's also much to be said about the mindset "inner game" that is sabotaging your empowering success. As I stated before it's about self discipline during my last Tele-class.” Says Robin Tramble

Some of what will be covered in this power-packed Tele-class includes:

•Sure-fire ways to jump start your life and biz
• Avoidable excuses you're making that are hindering your empowering
success
• Top 5 reasons you are not where you should be - YET!
• What you can do to finally play a BIGGER game and manifest your ideal
lifestyle "authentically!"
• And more!

During this Tele-series you'll be empowered to Get and Stay Focused, Make BIG Changes and Get Results Faster which will ultimately reveal the healthier,
wealthier, empowered, focused, joyful and Authentic you!
If you’re ready to end 2011 strong and kick-start your year with a BANG you don’t want to miss this FREE Tele-class.

You can register for the call herehttp://bit.ly/90daysofempowermentinfo

 

                                                                      # # #


About Robin Tramble
Robin Tramble works with Spiritually minded women and woman entrepreneurs who want to discover their authentic self so they can make big changes or achieve some big results but are struggling to make it happen fast enough. She helps them get unstuck, create achieve the results that they want faster than ever before.

Robin is CEO and Founder of Robin Tramble International, President and
Founder of The Christian Women Entrepreneurs Network. She’s a Professional “Authentic LIfe” and Biz Empowerment Mentor, Trainer, Coach and Public Speaker to the nations. Robin is also known as Empowerment Diva because she has carved out a niche in the area of empowerment. She recently shared her empowerment tips on Good Day Sacramento as “Empowerment Diva” and was named 1 of 25 urban Entrepreneurs to follow on Twitter by Brand maker News. Robin is also an accomplished keyboardist, singer and songwriter and plans to incorporate her musical gifts with her resources for women’s empowering personal development.

                                                                    — end —

Read more…

3 Keys to avoiding Burn out



astressfulday_1105021300x361.jpg

Are you looking for ways to increase your productivity? This is an area that I spend a lot of time in my endeavor to follow my passion which is empowering women and woman entrepreneurs.

There is very little that can cause a decrease in productivity as easily as burnout. While you may be tempted to believe that putting every waking moment into working on your job or building your business is a good way to get things done, there is an additional factor which you may not have considered. When you figuratively take your work home with you or never officially close business you can increase your risk of burnout and get much less accomplished in the long-run.

In this scenario you are not just doing work during your free time you are actually keeping your work on your mind during your free hours. When you are at home, or somewhere else other than in your workplace, you can easily burn yourself out by keeping it as your main focus.

 

 

 

 

Key #1
When work is done or business is done at home have an official shut down of your work, of your business.

It may go something like this. At work outside of the home close the door to the office, get in your car, turn on some music that actually allows you to transition from work to home.

Home business
Hopefully you have a place that’s designated as your home office. Shut the computer down whether that’s to put it on sleep or standby. Move away from the computer. If it’s in a office with a door, close the door. Put on some music that will also allow you to make the transition from work to home.

This sounds simple, however, you’d be surprised at how beneficial it is to making the transition from work to home. If you need to go back then consider it extra work and not stringing along your work hours throughout the day.

Key #2

Leave work thoughts at work

During your off-hours, you may put a lot of time into thinking about your job. You may worry about whether you will get something done on time, or the overall quality of your work. This can lead you to become overly stressed, anxious, and overwhelmed. You may become more fatigued by your work when you are thinking about it and worrying about it than when you are actually doing your job.

Instead of stressing yourself out over whatever you need to accomplish the next day, or how much progress you are making with something you are working on, try learning how to leave those thoughts and concerns at your place of business.

Key #3

Cultivate positive habits

When you have free time, develop some positive habits. Learning how to relax, to participate in healthy recreation, and giving both your time and focus to your friends and family will all reduce your risk of burnout. When you have begun to develop these habits, it will not take long for you to see the results. You will start each new work day feeling physically, emotionally, and mentally refreshed. You will have more to give to your job when you are refreshed. You will be more motivated, more energetic, and more productive.

And you know I like to over deliver so here’s a bonus key

Bonus Key #4

Saturate everything with Prayer

Begin your day with prayer. You can never go wrong by staying close to the master planner. You’ll gain clarity of vision and peace will be imparted. Wisdom will also be given to those that ask. James 1:5

You can also meditate on God’s word through out the day and most definitely close your day with prayer.

Prayer will also help you to be less irritable and those things that would really get to you will seem to bounce off.

What will you use from this article? Take at least one thing and begin to apply it to your daily routine. If you need additional support in getting it done and making it happen I want to give you a special incentive Secure your place here in my FREE Tele-Class “Tap into insider secrets : Get it Done – Make it Happen!” This is the preview call to my 90 Days of Empowerment and Focus Coaching Program. You’ll receive access to my coaching, guidance, tools, resources, templates and more. End 2011 strong and kick-start 2012 with a BANG! Get focused, Make Big Changes and get results Faster! If you know you’re ready and need to do something positively different right now and don’t have time to wait. Go here to enroll in 90 Days of Empowerment and Focus Coaching program today!

 

 

 

Read more…


stairtosuccess_3576175250x210.jpg

Self-discipline is an essential factor for productivity and success. Without it, one becomes lazy, unmotivated, and dependent upon others. Lack of self-discipline also makes for a difficult-to-deal-with employee, boss, or coworker.

Exercising self-discipline means, in an old-fashioned term, setting yourself to a task. You need to know what must be done, when it must be done– and do it. Good self-discipline includes a basic schedule, or framework, of what needs to be accomplished within a specific period of time. You do not allow yourself to become sidetracked, or to procrastinate.

However, being too rigid with self-discipline does not increase productivity. It can even lessen it. If you do not allow yourself any breaks throughout the workday, or any room for error at all, the expectations you are placing on yourself are too rigid. Instead of getting more done, or doing more in a shorter period of time, it can cause you to become frustrated with your tasks and your job.

If you learned self-discipline early in life, you probably do not have any difficulty with it now. On the other hand, if your schooling years and family life were too rigid, or if little was expected of you, this is a good time to develop the habit. You may have managed to slide through your early years without a good sense of self-discipline, but it will be a stumbling-block to your career.

A good way to start cultivating self-discipline is

Read more

 

 

Read more…

10744068680?profile=original

 

 

What do you want? No I mean what do you really, really want? If you knew you could not fail and money was not an issue what would you really want?

What does your ideal lifestyle look like?

These are some very good questions that actually as I’m passionately empowering women many who are in a consultation or coaching with me are stunned by and they have to think just a bit. We should all have the answers to these questions.

I did a Tele-class on Top 5 reasons you are not where you want to be – YET! One of the Top 5 included “You Don’t really want what you think you want.”

Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.

Thomas Jefferson

Everyone wants to run their own business and be their own boss…. right?
Everyone wants a vacation home in the mountains… right?
Everyone wants 2.4 kids and the white picket fence…. right?

Wrong.

When it comes to dreams, one size most definitely does NOT fit all. Our dreams and goals are as individual as we are, and adopting someone else’s goals as our own can feel like wearing someone else’s shoes: It looks okay to everyone else, but to us, it feels awful and gives us blisters.

There are thousands, if not millions, of people out there striving for the wrong goals. Wrong not because there’s anything inherently bad about them, but wrong because the goals they’re aiming for are wrong for THEM. So as I persevere in my endeavor to empower women I must remain authentic and help you discover your authentic self for your realized empowering success.

There’s the law student that is very gifted in music and enjoys her classes in school leading up to the profession of a lawyer who would never give an extra thought to setting that aside for pursuing her career in music because both of her parents are Lawyers.

There’s the successful saleswoman who would really love to chuck it all and teach English, but she’s making too much money and only a crazy person would throw away a six-figure paycheck.

There are many frustrated individuals out there “believe it or not ” Frustration knows no geographic, socioeconomic, or race or religious boundaries.

The only way to know if the goals you’re aiming for are the right goals is to figure out if they are your heart’s desire. Sometimes it takes some detective work to peel back the layers of societal and family expectations to get at what YOU really want.

There are clues all around you: If you fall asleep dreaming about something, wake up thinking about something, and find yourself perking up whenever you meet someone doing what you’d like to do, you’re on the right track. Meanwhile, if you get a sinking sensation when you pull into the garage of house with the white picket fence, or find yourself calling in sick to that six-figure job “everyone” would kill to have, then you may be in the wrong place… for you.

So what do you do if you find you’ve been chasing after the wrong dream? If you find that you’re not on track to your destiny. You readjust. You discover what your vision is, your purpose in life. You reignite your passion. You connect with someone who can be an accountability partner, who is not biased and can offer expertise in the area you are seeking to move forward in. Even if they don’t have the specific expertise in that area but have the life skills you need to help you discover your authentic self, get unstuck, get focused, make BIG changes and get results that will put you miles ahead of where you’ve been for the last 1 to 5, 5 to 10 years or more!

You find ways to move your current life closer to the one you really long for. Maybe that means getting up an hour early to work on your novel. Maybe it means spending your weekends teaching art to inner city kids. Maybe it researching organizations that may need your expertise and would like you to share with their members. Take a small step and see how it feels. Then take another, and another, until you know deep in your heart you’re on the right track. If you are, the momentum will carry you forward.

You’ll be closer to where you want to be. The Authentic you that is.

Are you ready to say yes to the healthier, wealthier, empowered, focused, joyful, and Authentic you?

I invite you to request your free access to 4 more reasons you’re not where you want to be – YET! Request access to my Top 5 reasons you’re not where you want to be YET empowering Training Audio. Go there now!

This is also part of my preview Tele-series “Get it Done. Make it Happen!” A preview of my phenomenal 90 Days of Empowerment and Focus Coaching Program. If you’re tired of the overwhelm, stress, lack of productivity, playing small and more learn more and secure 1 of 10 spaces for gold and 1 of 15 for Silver.http://bit.ly/90daysregister

 

Read more…

Productivity Secrets: Beware of Time Thieves

Are you a victim of Time thieves?

 

10744067072?profile=original


Maybe that would be easier to answer if you knew what time thieves were. And quite possibly you already know what they are but need to be reminded of how much they are stealing from your Destiny, from your relationships, okay from your life.

I’m sharing another post on Productivity secrets because it is one area that most women have a challenge with whether in business or their personal life.

You’ve probably given in to most of the time thieves I’m going to mention below.

Phone
You can actually use the phone as a timesaver if you know how.

TV and Radio
How many hours have we given to watching TV or listening to the radio. Now get this, some of it is done out of habit. What that means is if you actually made a decision (remember everything begins with a decision) a decision to reduce the amount of time you watch Television and replace it with a productive activity you could achieve that goal and realize increased revenue in the process.

The same thing applies to the radio. Be intentional about your listening and not habitual.

Waiting in Line
I truly believe that this is one way our patience is tested.

Sometimes going to crowded places can’t be avoided, however, there are peak hours that you can expect longer lines. Pick a schedule where you least expect many people to show up. For example, buy your groceries on weekdays. Don’t shop during weekends and paydays. If you can afford the higher price tags of items that can be bought through the phone, internet, or third-party services, then go ahead and buy them. If you treat time as gold, then the extra time you’ll be saving as a result of this act is worth much more than the extra money you’ll be spending. In case you really have no choice but to wait in line, then don’t waste your time complaining. Do something productive like reading a book, listening to educational tapes, or writing your future plans on your little notebook.

Social Media
Yes I said it. Social Media. Some individuals spend all day on Social Media sites and get absolutely nowhere. Social media is a power resource if you know what you’re doing. Automate your activities. Up grade your skills. Connect with a Social Media Coach such as myself to learn how to monetize your efforts or outsource it. Our World Wide Visibility movement is set for this very thing. to support you in your efforts to gain World Wide Visibility.

Email overwhelm

The ability to send emails has contributed to productivity in the office whether you have an office at home or in the workplace. It’s become such a part of our daily activities that we’ve forgotten about the snail mail which can end up being more effective due to the fact that some people don’t even open most of their emails.

However, there are certain downsides to using email as a means of communication. Do you check your emails many times in the day? If so you’re hampering your productivity. It can end up being a very time-consuming activity.

Traffic Traffic and more Traffic
This is another hair-pulling moment, especially when you’re running late for an important appointment. Avoid the rush hour by all means. Anticipate when a traffic jam is usually occurring during the day so you can adjust your commuting time. If your destination is not too far away, a walking session might
be a great idea to evade traffic, save on gas or money, and attain a healthy lifestyle.

I’ve shared with you a few time thieves and you may be asking “Okay Robin that’s all good but what do I do about it?” I’m glad you asked.

I’m hosting a Tele-series “Get it Done – Make it Happen: Get Focused, Make Big Changes and Get Results!” I’ll be sharing some yummy insights on this very topic and more! If you’re serious about keeping your appointment with Destiny, manifesting your most desired results and ideal lifestyle while having time for what matters most, you don’t want to miss this call.

Go to http://bit.ly/90daysofempowermentinfo to secure your VIP ticket to my Tele-class. There are only 200 lines so secure your ticket and call in early.

Here’s to your empowering success!

“The Empowerment Diva”

Read more…

How To Create the Perfect Spicy Sales Cycle

dreamstimefree_2204450-150x150.jpg?width=150I am such an impatient person. I can admit it right out of the gate, but one thing I've learned after a number of business "beat-downs" is that planning is priceless.

One of the steps often forgotten in the excitement of creating a new business that you're going to market is the planning phase. But this is particularly important when you're creating your sales and marketing strategy.

You have got to spend some time mapping out how your content, products and services, and marketing are all going to work together to build a profitable online business.

To help you out, I'm going to share a few key steps - all of which I'll be talking about in my brand new coaching program that launches in a few weeks - Spicy Hot Systems That Sell (SPICY = simple, profitable, impactful, convenient, and getting your buyers to YES!):

Step One: Develop high quality offerings. Starting off on the right foot with your customer service approach is very important for the livelihood of your online business. Quality products, from the very first freebie to your largest ticket item, will help you gradually build a positive reputation for yourself. Any future dealings you have where you can do repeat business with your customer should leave them feeling as if they were treated as well if not better than the first time around.

Step Two: Create your product line. A sales funnel is a series of incrementally more valuable, and perhaps more expensive, products or services to offer your customers. However, people are going to enter your funnel at various stages. Some may begin by taking advantage of your free offer while some may jump right in and buy a product or service. Create a plan for each type of customer. Set the stage for the next level of products you have available. Figure out which ones might be of interest to your clients, or which ones could be useful. Help them to see just how they can be helpful and how to implement them effectively into their present business or organization.

Step Three: Maintain the Communication. In addition to creating a line of high quality products and services, you’ll also want to establish consistent communication with your prospects and customers. Accomplish this by continuing the flow of valuable information in the form of blog posts, email messages and perhaps a newsletter.

Maintaining the flow of valuable information makes it easier for your customers to confidently pass your information on to others. You could soon find yourself starting the process all over again with new referrals, or other people you have found on your own who have become customers.

Planning is the key to online business success. Create your sales funnel plan, marketing plan and content plan and work to integrate the three into a seamless and efficient system. Consistency is the key, and by using the same plan over and over again with each new person, your online business will grow. And everyone will be receiving the same great quality products and services you have to offer.

Now that's SPICY!
Read more…
This is part 2 of a 4 part series where I'm sharing the essential systems entrepreneurs must have in place to support a solid brand.

System #1: Customer engagement

iStock_000007773142Medium-150x150.jpg?width=150Brand support system number one is about the way in which you engage your customers. This is the process by which you create a path of attraction to your business. It's the way that you make it easy for prospects to meet you, to love what you do, to test drive your services. This might look like your current opt-in strategy. Or it may even be the type of events you host that attract people to your business.

Creating an easy path for prospects to engage is critical to building your pool of interested buyers. As a system, this path should be outlined in such a way that you can powerfully reflect your brand with ease. The goal is to create a connection between you as a solution provider and the potential client, or prospect.

What is evident when you view an entrepreneur’s website is whether or not there is an easy way to determine your next step. Successful entrepreneurs are clear in the single action they would like for a viewer to take when visiting their website the first time. But unfortunately too many business owners fail to streamline the instruction for their prospect. There is no opt-in form. There is nothing “sticky" about the page that keeps a person there, so viewers leave after only visiting a few seconds.

One example of a way to engage customers that capitalizes on the way they first interacted with you is to create a social media landing page. This blog post by visibility guru Nancy Marmalejo tells you how to do this: http://vivavisibilityblog.com/social-networking-landing-page/.

There are other ways to engage your customer or prospect. One of the most widely used ways is to develop a strong opt in form. A blog post by marketing diva Ali Brown shares great insight into how to make this work for you: http://www.alibrown.com/blog/?p=722.

The key to customer engagement is to entice prospective buyers within the first few seconds so they can receive your valuable information.



WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their small businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
Read more…
I've been studying copy quite a bit lately because I want to improve my own business brand and make sure my stuff gets more eyes on it! What about you? Doesn't that matter to your business? Writing good copy is actually ESSENTIAL to your success, so even if you choose to outsource your writing, you should be familiar with at least the basics.Study and save this simple list of words you can use to attract more views.
Read more…

System #2: Customer Relationship Management

The customer relationship management system refers to the way you take care of your current customers. It may be the way that you process their intake into doing new business with you. It's about how you provide here and service once your clients have already paid or invested in your services. Ultimately the goal is for prospects to become clients and eventually to become raving fans for your business. This happens when you treat current clients or fans very well.

How do you deliver on the promises that you make in your brand. Does it require a lot of manual labor? Can you automate delivery of your services? Can you set up systems with the click of a button that will accept payment and deliver on the promise? If you're conducting a coaching group is there self-service function word new clients can go and access their profiles, pay an invoice, create a support case? This is all part of delivering on your brand promises.
When you have easy tools and systems in place it's much easier for your clients to rave about your services and to refer others to them as well. A great service experience can immediately expand your level of influence and authority.

I am a huge fan of Customer Relationship Management systems (CRM). CRMs were like a dream come true because I was tired of manually tracking loose pieces of paper, sticky notes, e-mails that flooded my inbox from people I worked with. A solid CRM can manage projects, automate your billing, and make it easy for you to find essential correspondence between you and the customer. Examples of great CRMs to research for your business include BaseCamp, Salesforce, Capsule CRM, and WorkEtc.

Another part of the relationship management, however, involves your approach to follow-up. Send Out Cards is a simple but highly distinctive way to show your clients you care. I purchased an account with the company years ago but did not realize the power of the program until I used it to mail personalized postcards to members of a course I was teaching online. It really made an impact with my clients to receive a special thank you from the right at their doorstep.

Trust me, in this age of Internet marketing a postcard or greeting card will help you stand out from the crowd. It will also help to solidify the emotional connection with your customer, which has the potential to generate more sales. Besides, sales are really about creating a personal experience for the buyer.

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their small businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
Read more…
dreamstimefree_1333671-300x199.jpg?width=300Every solo business owner has a set of processes or systems that either promote their business very well or contribute to the business’ demise. There are really 3 essential systems that any successful business owner needs in place in order to automate the things they repetitively do over and over again, while adequately supporting the brand. These systems form the structure of success because they are the ways in which you continuously reinvigorate your business for expansion and growth.

What is a system?

For purposes of this article, we’re going to define a system as follows: a set of integrated, interdependent processes that can be replicated over and over again to produce similar results.

This article is designed to explain the 3 critical brand support systems for real breakthrough in your business. These essential systems are key to ensuring your success and creating a structure on which your brand can thrive.

It all starts with the BRAND

Before we cover these systems, let’s talk about brand first. As a solopreneur in the “entrepreneurial renaissance” age – a coin termed by business coach, Marcia Bench, you will have to compete against many people who claim expertise in the same field as you. Regardless of their level of experience or visibility, the sheer numbers require that you carve out a way to stand apart from the crowd. Your brand must be distinctive, powerful and recognizable.

The brand is the foundation of any effective marketing strategy. It is how people perceive you. The brand is YOU in a single owner business. If your brand is weak, the systems I will describe below will not operate to support your business. An analogy would be like building a new house, installing a beautiful kitchen, hardwood floors, and hiring a dynamic salesman to greet buyers at the door when the house has no walls yet.

The support systems we will talk about in this article will allow you to deliver great service, they will engage your customer base, and they will automate your delivery but only when you have taken the necessary steps to first put in place your brand strategy.

This means getting clear about what you do, the market you serve, and how you provide the service. Brand support is most connected to the latter – the “how”.

We will spend time outlining the 3 systems over the next group of articles in this series.



WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their small businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
Read more…

graphorange-300x221.jpg?width=300Sticky notes are not the best way to keep track of a prospect you need to call. There is a better way - thankfully. It's called a CRM.

A CRM is a sales and marketing term for "customer relationship management". It's a system to keep track of important information about your clients, customers, sales prospects and a way to centralize your business communications and resources.

I love technology. You may already know that from some of the resources I share. But I really didn't discover the power of a CRM until I started realizing that I had too much paperwork floating around with my client's notes, names of people I needed to follow up with, and even keeping track of any missing payments to my client accounts.

So here are some benefits of using a CRM:

  • Organizes your business records
  • Creates a safeguard of all your key contacts
  • Automates your appointments
  • Helps you develop a "pipeline", which is the path you work each client or prospect through to work with you
  • Gives you an easier way to pay attention to your customers
  • Makes it easy for people to pay you
These are just a few of the things that I've learned a CRM can do for my business. And when you're a solopreneur, it helps to make your workflow as simple as possible.

Need a few ideas on CRMs to try?

I'm developing a video kit to help you use the simple, slick system I use, but for now here are some recommendations you can look into: www.CapsuleCRM.com, www.HighRiseHQ.com, www.BigContacts.com, www.SalesForce.com.

Try one and let me know what you think in the comments below!

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
Read more…

iStock_000007606415XSmall-150x150.jpg?width=150I had a dream last night. In the dream I invested in some type of postal supplies shop - you know, like the ones you see on every corner now? This guy from an office next door kept coming in to say he was there to help me. Seemed like a nice enough man. At first, he offered to lay a customized floor tile that looked like a stamp for me in front of the counter. He described how it would have my initials, my favorite colors, and it would really light up the place. I was convinced and I said, "sure, that would be nice". Then after he put it in and I realized it wasn't just one tile, it was half the floor. Cha-ching.

Next, he came in and offered to change the locks on my door. I said, "yes, that's probably a good idea". And of course, he upgraded the entire door. Cha-ching...again. After a series of these offers, I realized I'd drawn up quite a bill. That's when I finally sat down to look at the total costs of my initial investment, the add-ons, and the history of success the shop had before me. Guess what? The previous owner sold it because she hadn't made a profit.

It was a pretty dismal outlook. I had the same dream at least once more the same night. It was like I had to go through it all over again, even knowing what the end would be. Then I woke up.

I realized that this was a pretty accurate picture of some decisions I've made before as a business owner. Not researching the so-called investment first, saying yes to everything that looks short-term shiny, looking at the total profit/loss picture only after I've spent all the money...

Notice I didn't say anything about "adding value" or "profit generating" decisions? What investments are you making in yourself and in your business that will add long-term value and generate profit? Got the wake up call yet?

 

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith of Be Promotable is a premier personal branding & marketing coach. Her creative genius has unlocked the potential of many women solopreneurs, helping them to reinvent themselves as power players in their startup business. Claim your free instant access to a free video download, 5 Secrets to Developing Your Unique Brand Proposition at: www.bepromotable.com.

Read more…

What if I told you that you could change your life for-ever?

What if I told you that it could happen within 45 minutes and totally up-level in under 8 weeks?

I will be facilitating a phenomenal Tele-series Total Transformation: Simple secrets to Maximum Empowerment, Mega Mindset Breakthroughs and Total Wellness

Do you feel like you need a total overhaul? Well I want to talk to you about
Total Transformation. And when I say total I mean total.

What is Transformation?
1: an act, process, or instance of transforming or being transformed
In the bible it reads; Be not conformed to this world but be ye transformed by the renewing of your mind. Notice it states renewing which is continual. It’s not a place of arrival and then you’re done. There are many things that come to stop us from reaching our destiny and fulfilling our purpose.

“Give me just 45 minutes
and I’ll share with you secrets to
realizing MEGA Mindset
Breakthroughs, maximum
EMPOWERMENT, Overcome
debilitating Fear, unleash the
Faith-full, Holistically Fit and
Fabulous you so you can realize
Total Transformation, manifest as the
unstoppable irresistible Kingdom
woman you were meant to be with
laser focus, an EMPOWERED mindset
and live an Authentically Brilliant
Diamond life!!”

Topic this week: Kingdom Woman Total Transformation:
Simple Secrets to Maximum Empowerment,
MEGA Mindset Breakthroughs and overcoming limiting
beliefs!!

When: First call
Thursday, February 24 at 1:00 pm PST, 3:00 pm CST, 4:00 pm EST
Can’t make the call?
My gift for this call only is the download of this power-packed audio teaching.

I will also be giving away over $897 in resources during the course of this Tele-series to registrants

of this call so be sure to register.

Register here: http://tinyurl.com/totaltransformationpr

Read more…

Lease Freakin' U Out

10744059675?profile=originalLease freakin' you out ... well you are not alone and if the lease doesn't freak you then something is definitely wrong.  The lease as we know is a complex document and it is meant to be that way.  It is full of legalese and I can say in my 10+ years of being in the commercial real estate leasing, lease administration and property management industry of reviewing leases I have yet to see a simple lease.  The lease is so complex that major companies hire its own legal and accounting departments to handle its lease issues.  So, if the major companies takes such precaution where does that leave the little man.  Think about  all the commercial tenants, landlords and property management companies that don't have these resources or for that matter who are clueless.  Yes, the lease should freak' people out - it is so convoluted.

 

How do we get pass this over rated document?  Knowledge, preparation and prevention should always at the forefront when addressing any concern dealing with the lease.  The 5 W's, how and if should always be addressed in each provision prior to executing the document.

 

A simple notice provision, as it may seem, could trigger default, litigation and fees.  How?  To not send notices as specified, not in the t time frame, etc.  Yes, a simple notice provision could trigger a disaster if misunderstood or overlooked.

 

Yes, the lease should be freakin' u out, if you are not knowledgeable, prepared and able to implement prevention measures to stop you from being in a bad situation.  You shouldn't learn about the the various situations your lease can put you in as you go, but prior to ... through research.  Believe me it pays off.

 

In truth knowledge is expensive and very few people are giving this kind of knowledge away.  And the profit margin is high for the attorney, accountant, property management company, etc. which stand to gain through individuals not being knowledgeable of the lease, the situations that revolve and/or may revolve around the lease.   Yes, the lease should be freakin' u out.

 

I know the lease can freak the tenant, landlord and property management company out having been in the role of the property management company/landlord and tenant ... that is why I can honestly relate and talk to all parties and tie these roles together and say one does not work without the other. 

 

Don't let the lease freak u out.  Study to show yourself approved, not ashamed and able to speak up for yourself.

Tune into Know Ya Rights - CRE Lease Talk blog radio, also for tidbits.  CRE Lease Talk.com is keeping it real and bringing the commercial tenant, landlord and property management company information based up on over 10 years experience, knowledge and education in the commercial real estate property management, lease administration and leasing industry.

 

All rights reserved. 2010 © Commercial Real Estate - CRE Lease Talk, Inc.

Read more…

Blog Topics by Tags

Monthly Archives