7 Ways to Make a More Powerful Introduction

1. Introduce yourself clearly and concisely.
Though this may seem obvious, it is often overlooked or done poorly.First, say your name and company, then ask for the same from your listener.

2. Be specific about your line of work.
Don't say, I'm in technology or, I'm in insurance. Instead, bespecific. For example, “I specialize in creating targeted marketing solutions for business insurance agents. Or, We focus on the lowest possible fares for law firms that fly their lawyers on short notice, and we can get them waivers and favors to reduce their bottom lines.

3. Organize your introduction.
Prepare a 15-second opening statement that describes what you do. Ifyour product or service is technical or hard to explain, begin with a 15- to 20-second story that illustrates how you provide solutions for your clients. Stories help create and maintain listener interest.

4. Inform, don't sell.
Don’t come on with a sales pitch. Always remember that your initial goal is in building a relationship. When in doubt, remember a low-key introduction is always better.

5. Be yourself.
Not being yourself can make you look silly, artificial, or worse.Learn what makes people receptive and master that. There is no substitute for being genuine.

6. Be a better listener,
When someone else is speaking, it’s tempting to be thinking of yourresponse. But careful listening builds goodwill, trust, and confidence. Two ears, one mouth, use them proportionately.

7. Follow-up.
Always send a personal note to follow-up your conversations. It isunlikely your listener will need your product or service immediately. But don't be surprised when they make the call and say, I really appreciated your note when we met last. Oh, and can you do it via email? Sure, but a sending a personalized greeting card goes a long way toward making a lasting impression.

So after your next networking event, pick someone and send them a follow-up greeting card on me. Go to www.sendoutcards.com/80793 - click option #2 and follow the prompts.

Take care and stay blessed!
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Comments

  • It's a tough balance when you want to make sure you get your message across and being considerate of the person you're talking too.
  • Great advice, Vanessa! I especially need to practice #6. LOL I think sometimes we focus so hard on trying to make the right impression with our words that we end up doing the opposite because we're not really listening to what others are saying.
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