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Every savvy Black business owner knows that having a professionally designed web site is a must. But what isn’t well known to many is that not just any old web site will due. Your Black business web site is a direct extension of your business. If your web site looks mediocre and unprofessional, well guess what? Visitors to your site will view your Black business as being mediocre and unprofessional.

Here are two key components that every black business web site should have.

Professional graphics and images, because let’s face it - IMAGE IS EVERYTHING! If the graphics or images on your site look fuzzy or distorted then your sight needs a makeover. The graphics or an image on your site does not have to be extravagant but they do need to be professional. The right designer will create graphics for your site that are web ready. Web ready graphics load quickly and have a resolution of at least 72 dpi.

For professional royalty free images that compliment the text of your site you can select from Fotolia.com or Istockphoto.com. These sites provide low cost web ready images starting from a $1 a picture.

Informative and persuasive text – You must capture your visitor’s attention. The text you provide on your site must provide information your potential clientèle will find useful. It must also be presented in an easy to read format. That means using short sentences, bold page titles and paragraph headers, and bullet points. Your visitors are not going to read the text on your site word from word. Nope, they are going to skim your site for the information they need and then move on. So don’t use unnecessary words or provide them with useless information.

Your business features and benefits should be apart of the information you provide. If you really want your black business web site to convert visitors to buyers, you must explain how they will benefit from your service(s) or product(s).

On a Black business site it is not enough just to list your services. Here is an example of giving a feature and telling a potential client what is in it for them.

Example 1: Each site we design includes strong call to action messages that convert more visitors into buyers. More buyers EQUAL MORE MONEY your business web site makes for you.

Once you have captured your visitor’s attention with informative text, it is time to present them with a task to accomplish. Or what is commonly known as a call to action message. A call to action message can be as simple as Call Us Now, Take Advantage Of This Offer Now, Schedule Your Consultation Today etc. We actually recommend using a minimum of two call to action messages per page.

Call To Action Messages should:

· Be placed midway of a page after you have given some useful information or features benefits and again at the bottom of the page.

· Differentiated from the rest of the text on the page by font color, size or boldness.

If either of these two key components is missing from your site, then you may want to consider a web site makeover. Remember your Black business will benefit greatly from a web site that projects a professional image and convinces visitors to use your service(s) or buy your product(s).

Article Source: http://www.articlesbase.com/web-design-articles/do-you-have-a-black-business-web-site-that-sells-or-just-tells-455454.html

The The Black Business Community Network offers low cost web site design for Black Business owners.