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Importance of E-Presence in the Google Age
By [http://ezinearticles.com/?expert=Maria_Lisa]Maria Lisa

In the world that we are living in today, we want everything to be a click away and internet provides the platform to do just that. Many term an IT expert as the engineers of the modern era and why not it is due to them that we can buy, sell, learn, teach and do pretty much everything that comes to mind. Websites and web designing play a pivotal role in today's society. Long story cut short, a well managed website brings profits and recognition to any business.

In the digital age websites are the most effective tools to attract customers and the best way to utilize this tool is to have as much and as easily understandable information as possible information displayed on your websites. As the end user loves web pages that save their time, cost and energy.

To have a compact website that covers all aspects and gives the user all the information that he desires through a simple yet attractive interface the web designer needs to know what exactly the customer is looking for, one has to get into the shoes of the customer and understand his needs and preferences like his own. i.e the website developer or the designer or for that matter even the programmer should know exactly what information does the customer need, how to facilitate him/her and keeping things clear and simple without compromising on presentation.

Bottom line is website development must be precise, on the target and object oriented in order to get maximum output.

Coming to the technical side there there are various diverse technologies being used for website designing. Some of the major technologies that are being used most commonly are as follows:

Server-side scripting (e.g PHP and ASP)

Markup languages (e.g HTML, XHTML and XML)

Style sheet languages (e.g CSS and XSL)

Multimedia technologies (e.g Flash and Silverlight)

Database technologies (e.g MySQL, MSSQL)

Client-side scripting (e.g JavaScript and VBScript)

Furthermore websites may also be divided into static and dynamic depending on the utility of the website and the designing budget. A dynamic website usually comes along with a content management system using which you can easily update content sitting anywhere in the world if you have access to internet.

The benefits of having a website are countless in this era that would be remembered as the GOOGLE age for the years to come. Here are some very important advantages of website development and having an e-presence:

1- 24/7 access to customers/users whenever and wherever they want it.

2- Having an online presence means you have a global presence, meaning feedback from any part of the world is made possible opening new avenues to expand your business and getting recognition.

3- Comfortable way to do business, all you need is a laptop and an internet connection to be a businessman doing business worldwide sitting on your living room couch with all the comfort you need to work efficiently.

These and many other advantages make [http://www.webcreation.us/]website design ing & [http://www.webcreation.us/]website creation and development a hot cake in the market and make you realize that doing business is not so hard anymore. All you need is a little bit of determination, a whole lot of skill and some patience.
That is the secret behind having a successful e-presence!

Article Source: [http://EzineArticles.com/?Importance-of-E-Presence-in-the-Google-Age&id=6768374] Importance of E-Presence in the Google Age

Watch & Participate Live On: My Website | SpreeCast | Facebook

Hey ACTIONista!

Calling all my game changers, history makers, movers and shakers...it's time to make your big ideas happen!

What's the big deal with... creating an online presence that wins you clients, cash and compliments instead of robbing you of your time, money and freedom?

You're a blessing waiting to happen for someone! But, your big ideas are useless if they aren't reaching the people who need it.

So, what's keeping you from being a blessing? Technology? Confusing marketing strategies? Limited reach?

Building a  business online, that makes money and meaning, is not as easy as it used to be. Many of the strategies and tools that turned on the money faucet 5 years or even a year ago either no longer work or aren't as powerful.

The fact is, if you don't commit to building a solid foundation, you will blow with the winds of different marketing trends, and never taste the sweet fruit of sustained results.

That's why I am happy to announce my 1st...

 ActionCast - A Live Stream Mastermind for Shero-Entrepreneurs

Dicover How to Plan & Conquer Your Web Presence

Who Should Attend?

• Mission driven women entrepreneurs operating as speakers, authors, coaches, mentors or consultants... who are tired of playing Russian Roulette with their online marketing...
• Sher0-Entrepreneurs looking to launch, relaunch or grow their online business without investing time and money in the wrong places...
• If building your online business feels like running in water...
• If you are tired of building a million dollar hard drive and ready to build a million dollar business...

Let's Do IT!

What You'll Launch & Learn:

In this 60 minute interactive live stream mastermind you will learn:

• What makes up an effective web presence, how good is yours and do you really need one?
• My secret formula for creating a bankable web presence...
• The one question to ask and answer that will keep you from getting sucked into the hype that keeps so many webpreneurs stuck and unprofitable...
• The anatomy of a client-getting, profit-winning web presence...
• The two tools you must have in place if you are serious about having success online...
• And much more...

This is an action packed live stream mastermind. So, bring your questions, passion and brilliance!

Watch & Participate Live On: My Website | SpreeCast | Facebook
See you there!

P.S. Can't make it live? Be sure to sign up if you can't attend live, for access to the replay. The recording will be repurposed for sale.

Sign up for notifications: http://kenyahalliburton.com/actioncast/ 

http://BusinessCreditAmerica.com 5 Reasons Internet Marketers Fail in Business.

In this video I discuss why Internet Marketers fail in business and how to avoid these failures.  
goo.gl/ycLkHf
1. Internet Marketers or online marketers don't know how to properly structure their business.  They seek out help from companies like Legal Zoom to help them structure the business.  However, companies customer support  does not understand that their is more things that go along with structuring the business then just filing some secretary of state paperwork.  The clients business must be properly registered online in multiple data bases, so the company can get the exposure it needs from 3rd party companies.

2.  Many internet marketers don't use their own products.  This is a problem because if you don't know your product then it becomes challenging then to get someone else to purchase and use your product.  The force their products on potential customers not knowing if that  product it right for that customers. 
goo.gl/ycLkHf

3.  Internet Marketers need to build relationships with their customers.  Building a good relationship before and after they purchase from you.  This help builds the customer confidense that they made the right choice in purchasing from you. You never want a customer to have buyers remorse, because you never communicated with them after they purchased from you. 

Although, many of them may not use the products giving them a follow up call or sending them an email shows that you were interested in their purchase, and you want to see if they make have an issue with the product.

4. Learning how to manage the business.  A lot of internet marketer don't treat this as their business. They look at it as away to earn some extra cash with out the responsibility. Understanding they may be using it as a career change, it still is a business.

You still need to invest in the business, whether it may be education or software to help you run the business much soother.  Their accounting and taxes to be paid for what ever income that's generated from the business.

5. Many internet marketers want instant success.  They don't realize it takes time to grow the business in order for your to have success in it.  It's not easy, it's a growing and learning process.  We would all like to have short cuts in business, but it could lead us to a loss.  
goo.gl/ycLkHf

I encourage you to join the business credit forum to get access to more videos and other resources to help you grow your business.  
goo.gl/xfsIVs http://BusinessCreditAmerica.com

I thought I would get your attention!

Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.

Marketing attraction. It sounds like flirting doesn’t it? And in a way, that’s exactly right.

You do want to flirt with your prospects, to allow them to get to know, like, and trust you. Since it takes upwards of 7 touches to make a sale today, you need to attract them to your product, service, or program in many different ways.

One critical element you must have in your basket of attraction tools today is a fully developed web presence.

People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet.

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. You can’t flirt with them, if they can’t find you.

Here are a few ideas which you can do quickly and on a budget. They are culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields.

On your website:

• Build a powerful direct response entity
• Make sure your headlines are engaging with a problem/solution approach
• Direct their eyes to the one thing you want them to do

On your email signature:

• Include your business contact information, of course
• Promote one thing – a new product, service, newsletter, auto-responder series, article, free conference call.

This is your best and first opportunity to ask everyone to engage with you and your company

Develop relationships for referral business – complementary services serving the same market niche and get listed on their websites

Include client testimonials – use them in all your printed and online collateral materials.

The hottest new thing is audio and video testimonials you put up on your site.

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors.  It’s no longer novel. It’s cost effective, timely, direct, and can be very interactive.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil.

But what’s even better, is that these tools and systems can be delegated and automated – one more way for you to generate more profit in less time.

We have NEW Autoresponder Courses in which you can use for your subscribers to show them how to use quick tips to help grow their business online. 

Click Here >>>Check them out!

If you are selling anything on your site, chances are you accept credit cards.  With credit card fraud and identity theft abound, how do you protect your e-commerce business and still offer your customers the convenience of purchasing with credit?

Your responsibilities as a merchant are governed by the laws and regulations in your state, federal laws and regulations, and the specific requirements of the particular card entity (i.e. American Express, Discover, etc.).   Many of the major cards have also come together to create the PCI Standards Council.  They’ve created a series of requirements that merchants must adhere to when agreeing to accept credit cards.

So, why does all of this matter, you ask?  You’re only running a small online store.  Well, when you agree to accept credit cards, you enter into an agreement with the major cards.  As such, you agree to comply with all of these requirements.

Plus, dealing with fraud, chargebacks (amounts charged back to the credit card) and other breach hassles can be both costly (think thousands of dollars) and time consuming.

As you’re setting up your online venture, here are a few steps you can take to better protect your site and ultimately your business.

Use a Third-Party Gateway

Payment gateways are a bridge between your site and the actual payment processing that takes place.  That means that you don’t have to personally handle anyone’s credit card information.  If I purchase from your site and you use a payment gateway, I enter my information and you never see it.  The card is authorized via the payment gateway.  From a data breach perspective, that’s really important.  You don’t have to store anyone’s sensitive cardholder information which could help protect you from some liability.

Select a Reputable  Merchant Account Provider

A merchant account provider is a company that processes your card transactions and deposits the funds from the cards into your business bank account.  Beware.  Not all merchant account providers are created equal.  Some have seemingly excessive fees.  Others try to bind you to a contract term of 36 or more months.  Read the fine print of the agreements carefully, and once you’ve narrowed down your choices, sit down with your attorney to make sure you fully understand the terms of your particular contract.  The terms are legally binding, so you don’t want to enter into the agreement until it is clear to you.

Set the Strictest Possible Verification Measures

Some payment gateways give the merchant a little leeway to determine what information will be required to process the transaction.  For instance, will the cardholder be required to give the three-digit code on the back of the card?  What if the address for the cardholder does not match the billing address the online customer provides?  Will you refuse to process the purchase?  These are all decisions that you will have to make as a merchant.  The more steps you require, the greater protection you provide yourself and the cardholder.  Stricter controls may seem cumbersome, but it pays off with fewer chargebacks  and identity theft claims.

Make Sure Your Site Has a Security Certificate

Most merchant account providers and payment gateway providers require the site holder to have certain security certificates in place that encrypt data that flows over the internet.  This certificate can usually be purchased from the same company that hosts your site.  For example hosting companies like GoDaddy and Blue Host offer security certificates.  Even if your provider does not require it, it is a good idea to take the extra step to add a security certificate to your site, particularly the store portion of your site.

Verify that Your Business Insurance Covers Online Transactions

Some insurers deem online behavior to risky and specifically exclude it from coverage.  When you’re deciding on a policy to cover your business activities, read the exclusions carefully to verify that your online transactions will be covered under your existing insurance policy.  Having to address fraud claims and other possible security breaches without insurance can endanger your business and definitely lessen its profitability.

Limit Access to Sensitive Information

If for some reason you do maintain certain cardholder information, limit access to only those individuals that absolutely need to know this highly private information.  Set measures that can track when and how those individuals access this private information.

Carefully Review the Data Security Standards and All Individual Card Requirements

The PCI Standards Council issues the Data Security Standards to which every merchant must adhere.  Review them carefully.  Ask questions.  Consult with an IT person to ensure that your systems meet the requirements.

Finally, as with all agreements you enter into as a business owner, invest in a consultation with a licensed attorney in your area.  The peace of mind that comes from knowing that you’ve covered your bases will be invaluable and better equip you in the unfortunate event that you do have to defend against claims of security breach.

For additional information, visit the PCI Standards Council site.

Here’s to your business success!

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READY       SET       GO!!!!!!!!!!!!!!!!

The foot  race has begun for 2011. Are you prepared? Have you updated your business plan even if its just a bullet list of what your goals are for 2011.

All indications are that the new year will continue the major changes in the way people do business on and off line. Have you thought though what it will take to accomplish your goals? What are the major pieces and players you have to put in place? How will you subdivide these major pieces into doable tasks?

IN 2010  60 million people in the US accessed the web through mobile devices. Are your websites and blogs  mobile ready? The web has shortened our attention span many will not scroll around to view you site. THEY WILL JUST LEAVE. Which costs you money.

Think about what you have to do to prepare for 2011 and stay flexible.

Have a happy and Blessed New Year.

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Writing for the web is not the same as writing for print. If you are going to be writing content that will be consumed online there are a few concepts that you need to get clear on. By now most people understand
the fact that we don’t read text online in the same way that we read text in hard copy such as a book or a newspaper that we hold in our hands.

People tend to skim online copy very quickly with their eyes.
The Internet is by nature fast moving and bright and shiny. Our brains and eyes move hyper-fast when we are online and if what we are looking at does not appeal to us, we can quickly get rid of it within a nano-second by clicking the next link.

As writers, we need to get in touch with the way our readers engage with our work online so that we can create a product that will be both useful and enjoyable by those who consume it. You want to craft content that makes your readers stop long enough for you to convey the message that you are trying to send. Your words must draw them in so that they can consume your content and in exchange for their attention you must
fulfill the promise of supplying the information they were searching for.

Write for human readers but with SEO in mind.
Another unseen audience that is consuming our content online is the search engines. Since our human readers’ eyeballs are our most important audience we write for them, but it’s also important to keep the principles of SEO, or Search Engine Optimization, in mind as we create web content.

Since many of us learned to write prior to the Internet age, there are a few specific strategies that we can employ in order to be effective at online writing.

• Do Keyword research and write content that focuses on one or two keywords while delivering concise information that the end user is
  searching for.
  
• Link to other related pieces of content within the site that add to topic.
  
• Link out to related authority sites that have high search engine rankings and provide additional information for your reader.
  
• Use images that illustrate your point and break up the text on the page.
  
• Write in shorter paragraphs allowing for sufficient white space on the page to give the reader’s eyes a place to rest.
  
• Use bullets and call-out boxes for the skimmers to grab information quickly.
  
• Use meaningful sub-headers to introduce ideas.

Tips for sharpening the saw:
This is a list of five tips that can help you to improve your online writing skills, but this does not pretend to be an exhaustive list. You’ll want to keep learning and constantly strive to improve your craft over time–’sharpening the saw’ as Steven Covey calls it.

1. Read excellent writing
While it might sound far too simple and obvious, but reading good writing is really the best way to improve your own writing skills. Read widely on diverse topics. Pick authors whose writing style you admire and read several of their books. Get suggestions for good reads from fellow book-lovers, or make friends with your local librarian.

Here are a few blogs that feature both excellent writing and compelling content for writers:

• http://www.copyblogger.com/
• http://www.problogger.net/
• http://www.stevepavlina.com/blog/
• http://sethgodin.typepad.com/
• http://www.doshdosh.com/

2. Join a writing group
This can be tricky because a really good, established writing group can be quite challenging to find. You may end up starting one of your own, but find a group of fellow writers of varying levels of skill and accomplishment where you can share your work and get honest feedback on how you can improve it.

There are tons of writing groups online, but I prefer live groups because it gives you the chance to interact with other writers and create real relationships with real people who share your interests. Check out meetup.com to find a local writer’s critique group, or search online writing forums to find local writing groups.

3. Take a class
Visit your local University or Community College’s website to see if they offer an online writing class. It may, oddly enough, only be offered online, but you can find some live online writing classes as well. Other resources for online writing classes include:

• The Education Portal has an article with links to 10 Universities that offer free online writing classes
  

  http://education-portal.com/articles/10_Universities_Offering_Free_Writing_Courses_Online.html

• The Gotham Writing Workshop

  http://www.writingclasses.com/

• Wrter’s Digest University writing classes

  http://www.writersonlineworkshops.com/

4. Hire a writing coach
Working with a writing coach is an excellent investment. If you want to write a book, but you would like to polish up your writing style, a coach can help you to get motivated, get unstuck, create a writing routine that works for your lifestyle, and most of all hold you accountable to the goals that you have set for yourself.

• http://www.writingforward.com/category/writing-help/writing-coach
• http://writingcompanion.wordpress.com/2007/11/27/writing-mentor-coach/
• http://www.genreality.net/ten-reasons-to-hire-a-writing-coach

5. Practice, practice and more practice.
“A writer writes,” as they say. Write something everyday. Set a daily word count goal that you feel that you can stick to, but that will also force you to stretch yourself a bit. Commit to meeting this goal, but don’t beat yourself up when you don’t. Just pick up where you left off. Keeping a daily longhand journal can be therapeutic and help you clear out what’s on your mind so that you can focus on creating good writing.

Keep a blog where you write about whatever inspires you. Write a new post every day and before long you will begin to notice that you are developing a unique style that your readers will come to enjoy.

Additional Writing Resources:

• http://www.webanddesigners.com/20-ways-to-improve-websites-readability
• http://www.problogger.net/31-days-to-building-a-better-blog/
• http://www.lifehack.org/articles/lifehack/fifty-50-tools-which-can-help-you-in-writing.html

WebInterpreter.info is here!

In the midst of the Apples’ iPad and iPhone OS 4, you now can take the web wherever you go.

Now, whats this mean for me?, you say, a lot because you are now scratching your head wondering, how in the heck do I use this new cool gadget. But before you start fooling around with that, this weblog is your one-stop-shop for understanding the web and how to start your web endeavor and put them to successful use.

Welcome to Web Interpreter

“Translating web technology, transforming non-experts to experts.”

This weblog was created to translate web technology to non-experts and transform them into experts, or at least feel like an expert. Here at WebInterpreter.info you will find useful information such as: how to start/update your web site correctly, how to use HTML/CSS code for your site, picking the right social networks sites to market in, email marketing, creating email campaigns, and discovery of what technology is used on the web. As your Web Interpreter, I can help you create an effective plan and also point you in the right direction of web products and services you will need to make your web endeavors a success and in the process save you a lot of money!

Read more useful info about web technology at: http://webinterpreter.info

——————
So ask questions, or leave a comment. Let me be your Web Interpreter for your web solutions, whatever the case KNOWING the difference makes a world of a difference.

200 million people will join a home based business of some kind in the next few years. Driving traffic and delivering timely automated information to your prospects is essential to your future success. Come find out how starting late does not mean you can't finish rich @ my business Center. A wealth of Business Information.http://radical1.hostthenprofit.com