No one’s going to know anything about you do unless you tell them. You have to “create a buzz.” What does that mean? It means you have to market yourself in such a way that creates attention to you and visibility.How do you do that?Promote Yourself. Don’t Be Shy. If you want to be recognized for what you do you have to promote yourself. I am a big fan of Press Releases, however, they only work if you know how to write them. As a former News Assignment Editor I can tell you first-hand that an overwhelming majority of releases get tossed by journalists because they are either poorly written, lack newsworthiness or are just plain dull. The headline of your press release should be an attention grabber.Which one of these headlines would make you want to read more?Invite Me Over to Trash Your HouseNew Author Wants to Help You Organize Your HouseIf you’re an author, find a way to tie your book into a current news event. Or better yet, create your own media news event. Romance authors, for example, should always be able to capitalize during the holidays---especially Valentine’s Day.You can also promote yourself thru blogging and connecting to groups and organizations—both on and offline.
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