There is a misconception in small businesses that your marketing's most important function is to promote your products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.Most of us don't do business with people we don't trust. Even if you have the lowest prices, if your prospect doesn't trust you, it will be difficult to close the sale. This is the basis for Education-Based Marketing.Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.People are tired of hearing worn-out, old sales pitches. Barriers shoot up the moment you begin delivering a sales pitch. In contrast, people sit up and listen when you share important facts and expert information that helps them make a good buying decision.Determining Your Educational MessageImagine stepping into the mind of your prospect and listening to their mental conversation at the very moment they decide to begin shopping for a spa or pool. What questions are they asking themselves? The secret to attracting qualified prospects early in the sales cycle is to find out the answers to those questions and use them as the basis for y our educational marketing message.For instance, if you were to offer your prospect the choice between two free special reports, one titled "Why brand A is the best widget on the market" and the other titled "Six Little-Known Secrets to Purchasing the Right Widget for Your Family", which do you think would be chosen?To continue reading this article, click here and look under Small Business Resources.Be blessed and feel free to send your questions to khardge@gmail.com.--Ktasha N. Hardge is a Tax Professional and Home Based Business Expert who is establishing herself as a Lifestyle Enhancement Specialist. She is on a journey of financial freedom and time freedom and wants to help others do the same. Visit Hardge Connections, LLC for interactive financial tools and resources that can help you grow personally and professionally. Visit Global Connections Travel to learn about an amazing opportunity that can transform your life as well as finding some of the best travel deals online. Request a free eBrochure or video to your dream destination.
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