College students have always been a prized demographic for advertisers. They have lots of disposable income compared to their expenses and are avid consumers. College students spend 198 billion dollars per year, according to Harris Interactive, but reaching them with product placements has proven problematic.They watch the least amount of television than any other age group and with TiVo and DVRs, there is no guarantee your ads are reaching them when they do. Newspapers and magazines don't work, as they get most of their information from the Internet. In light of this, a couple of companies have shown some real creativity in terms of reaching this consumer group.www.Great-Promo has come up with a way to distribute your brand/logo on several college campuses. Interested?email us for info
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