branding (46)

3 Tips for Authors on Facebook!


Author Tip #1: If your book is available in e-Book format you should promote that! e-Book readers are surpassing other readers because of the availability & easy access on digital devices such as smart phones and tablets. Make sure you post a direct link to where YOUR e-Book can be purchased & downloaded!

Author Tip #2: There are many book clubs that have Facebook groups and Facebook pages. Do a little research and connect with book clubs that have readers who would be interested in your book. Offer them a free preview chapter!

Author Tip #3 - Ensure that you utilize your Facebook cover image to your advantage by adding a graphic that includes your book cover or the title of your book! When someone visits your personal or author page, they should know right away that you are a published author. Don't make them hunt for this information!

Best regards!

Sharvette Mitchell

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Every aspiring, emerging and established writer should attend at least one writer’s conference a year for not only the need to market your ideas/works, but to stay on top of the changes in the publishing world and, even more importantly, to establish best practices for your business as a writer. That’s right! In today’s world, writers –artists – need to be entrepreneurial in the sense that you need to create and establish methods/skills that will help you to achieve whatever goals and outcomes you have set for your works (your business). I had the pleasure of attending the James River Writer’s annual Writer’s Conference ( October 19-20, 2013 in Richmond, Virginia. Although I was a moderator for a panel on small to mid-sized publishers, I also was there as an author and playwright. And I was there to LEARN. As such, here are 5 takeaways I wish to share with you that I hope will help you navigate not only this difficult terrain of publishing, but to get you thinking strategically and critically about what it takes to be  a successful 21st Century author.

The Publishing World is Ever-Changing

  • First, know the intentions for your work. What do you want to do with it? Sell it to the highest bidder? Get in on the bookshelves? Build credibility?
  • Research which aspects of publishing you wish to delve into that will help you build upon your intentions
  • There 5 significant areas of publishing today:  Traditional, Small Press, DIY (Do-it-Yourself), Partner Publishing, or Assisted Publishing. Take the time to see which one is the best fit for your reality at this moment in time (i.e., your budget, your work/family schedule, etc)
  • Advances are going the way of the dinosaur and yet, you are expected to put in even more work, time and energy to market your book…after you’ve nearly killed yourself writing the book J

Build Your Brand

  • Create a platform – Who are you and what do you write about? Who are your readers and where can they be found?
  • Be consistent in your message  (i.e., the verbage, design, marketing, etc)
  • Put together a team of experts to help you do this (check out freelancing sites or pull from your network)

Social Media Presence is a MUST (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc)

  • It’s part of your brand identity
  • It’s a way to reach your intended audience
  • It’s a way to stay connected/available to your audience
  • But know your strengths/weaknesses with this skill set because working social media is a skill. (see bullet 3 in Build Your Brand above)

Create a Pitch for Your Work

  • This is for both conferences and any other social interaction opportunity
  • A pitch is a 30 second to 1 minute blurb which contains 5 essential elements: who you are, what other books your book is similar to, 250 mini-synopsis of the storyline, and the market the book is targeted for
  • Practice, practice, practice delivering your pitch in a mirror
  • Remember, you never know where you’ll meet an agent or publisher. So be prepared!!

Create a Logline for Your Work

  • A logline is 1 sentence descriptor of your storyline.
  • For example, here’s mine for my novel, Murder on Second Street: The Jackson Ward Murders: “It’s October 1929, and WWI veteran and securities specialist Sy Sanford has been hired to find and stop the killer of Negro working class women in the affluent Negro neighborhood of Jackson Ward, but Sy has two big problems: he’s a drunk in the age of Prohibition and the killer has now targeted the love of his life.” It’s a little wordy, but it’s one sentence and it tells the meat of the story as well as the time period of the work: 1929. So you know that this is a work of historical fiction.
  • Commit to memory the logline
  • Remember, you not only never know where you’ll meet an agent or publisher, but a reader! Once you say you have written a book, they will ask the million dollar question: “So what is your book about?” BE PREPARED!!

No one knows your story better than you, so give it the best chance to reach its intended audience and be successful (whatever that means for you). No longer can writers afford to sit behind the computer screen or notepad in anonymity hoping that their agent or publisher will push the work for them. You have to get out there and do the work yourself today. We live in a technologically driven world with many different routes of communication that we expect everyone to use. You simply cannot realistically avoid Facebook or Twitter, I am sad to say. Just learn how to use it strategically – know its place in the marketing of your work.

Surround yourself with hard-working, driven people who believe in your product and get to work. And spend the money to attend a great writer’s conference. It will not only help save your sanity, but thousands of dollars in avoidable mistakes from lack of information/knowledge. Writing is a business.


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How to Define Success as a Writer

Defining success is like trying to glue water to sand. It’s impossible! That’s because it is so subjective! One’s definition of success is oftentimes based upon material things instead of emotional well-being and a clear sense of self. For the writer, this gets even tighter in regard to the former because to the publishing industry, your/their success is determined by book sales and bestseller rankings. I want to share with you five (5) “must-do’s” for success regardless of the publishing path you decide to take be it with a traditional publisher or self-publishing. I heard an agent speak about a few of these “must-do’s” and have added one or two of my own. The bottom line, for me at least, is to always keep my intentions for the work in perspective, and to remember that my writing is a reflection of me.

  • Make sure your story is GREAT
  • Edit, edit, edit (hire a developmental editor, line editor and proofreader)
  • Create a killer book cover (yes, a beautiful, professional cover is imperative – it must match the storyline)
  • Tune up your marketing skills (i.e., yes, you must engage in social media & know your platform)
  • Commit to quality (see all of the above; this also includes format, design and paper quality)

For more tips on being an authentic, successful writer, read “5 Takeaways” or “The Key to a Successful Self-Publishing Career.” Check out The Pierce Agency, LLC for a FREE 20 minute author consultation.

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Building a brand is all about consistency. Your customers expect to have the same (or darn close to the same) experience whenever they come in contact with your brand.  After all, consistency leads to reliability and trust.

Since I've been doing a lot with visual maps these days, I've really gotten into studying how visual schemes impact your brand.  Here are a few tips that might help you.

Design Schemes and Associations

Think about this - what if you bought one of those red cola cans at a convenience store only to find when you drank it, something orange came out of the can.  That's pretty crazy, right?  You'd probably storm back into the store and confront the cashier at the counter with your red can.  The experience would make you second guess ever buying another from that store, or possibly, ever again.

In fact, that actually happened...sorta. Remember when they came out with clear cola?  It crashed and burned badly...why? Because we expect cola to be dark brown.  And when a very popular condiment maker came out with green ketchup, it ended up making appearances as a collectible on eBay, not on kitchen tables.

Something very similar happens with brands online.  Certain colors and design schemes are associated with certain products. If the product has the wrong color or design, it's off-putting to potential customers.

An important part of creating a consistent brand image is to choose a visual scheme that will always be associated with your name or your company’s name.

Visual Brand Soda

Your Visual Brand Language

To create a design and color scheme for your brand, you need to create a visual brand language, or VBL.

So what's that? A VBL incorporates design elements such as shape, color, materials, finish, typography and composition. All of these items together should work smoothly to communicate your company's values and personality.

For a good example, take BMW's front grill. When you see it on an advertisement or website, you automatically think of BMW and all the qualities associated with this luxury car designer. This distinct design feature is used as a visual marketing tool by the company to trigger feelings and associations in the minds of its target market.

An important key to creating a VBL is to remember that it isn't static, but something can be changed and used in different ways.

Think about Google's logo - basic letters on a clean white background. During different times of year or during promotions,  incremental changes are made to this basic design theme. Your VBL can be something flexible as well.

Visuals for Your Niche

Your own images need to create a brand personality that fits with your niche. Think about your target market and what they like. Consider your products and look at how other companies in your expert niche create their brand personality.

For example, some niches tend to showcase stark, hard line visuals, while others use soft, curvy lines. Each image a company uses fits with its personality to create a sense of consistency across all of its marketing and content creation.

Your Brand's Logo

The single most important visual element is your logo.  Recently, I went to my friends over at Logo Nerds to come up with a new design for me.  I knew the one I had was not fitting well with my niche and I wanted it to make a stronger connection with my brand.

To create a logo, you need to go back to your brand's unique selling proposition. What is your brand's promise and personality? These should be communicated through your brand's logo. Your logo should be based on this foundation and it should harmonize well with your other design elements.

The best practice when designing a logo is to start by choosing a primary and secondary color. The primary color is for your symbol, icon, or lettering. The secondary color is for the background. Take advantage of color meanings and associations when choosing colors.

The Importance of Visual Branding

A common business mistake is to bring in outside visual experts as an afterthought rather than a central part of your business's initial planning.  Remember when I mentioned redesigning my logo?  I have seen people make the mistake of trying to design their own, but that sometimes doesn't send a clear message about who you are and your professionalism.

Here's another resource for you.  Pam Wilson has an amazing blog that teaches a lot about visual branding.  Be sure to check out her Big Brand System here for great tips.

Remember - your brand's visual plan is just as important as your unique selling proposition or your products: it's part of your company's basic image and it can help you communicate clearly about who you are and what you do for your target market.



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About the Author: Tanya Smith is a creative online business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online at:

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....Branded-but Broke! 


Tending to your Self-Image so You Can Implement & Skyrocket Your Income

Let's tell the truth and shame the devil.


You have done everything right! 


You picked a program.


You invested in yourself.


You showed up for the training.


But--you are not taking action.


No action = no results.


You feel broke and a little broken...


Branding is all about being seen-but you are hiding via no action.


You know what to do but you just can't seem to get yourself in gear and simply do the darn thing.


It's not your fault.


Consider this: as a Black Woman in business, the residue of slavery shapes your current self-image and your financial future.


So let's talk.


Join us for an authentic conversation about setting yourself free to soar and be seen.


Open Q&A and lazor coaching to get you back in the game tonight!  



Sign up at now. Teleclass is at 9pm EST Tonight.

To your Superstar Success,

Pam Perry

You are one click away from your breakthrough

P.S.  Each class just $7 bucks. Ask us anything.  NO replays. sorry.

It's time to get it out on the table

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10744092693?profile=originalSo everybody knows the Super Bowl is coming. I can see all the signs in my neighborhood - people lining up at the grocery stores for snacks, soda pop, chicken wings (my fav are the lemon pepper!).  Flags waving in yards.  Big screen TV boxes next to trash cans for Thursday pickup.

It's on.

Now I'm not going to try to sway you one way or the other on which team to hoot and holler for. In fact, I don't even know much about football (okay, I heard that...and yes, I am a proud American).  BUT what I do enjoy?

The commercials.

Even if you've never watched a Super Bowl game in your life, I bet you've seen the commercials.  Frankly, they're the best part of the whole celebration.  I always tell my husband, "call me when a commercial comes on!" ... then I head in to watch.  The New York Times says the Super Bowl is the biggest day of the year for advertising.

Ever thought about why?  I have - and I thought it might be fun to write about in terms of ways to create buzz for your business.  So here's a few tips on creating buzz Super Bowl Style:

Plan Ahead

Advertising companies start not just weeks, but months in advance.  It takes work to create a promotion campaign that will connect with the right audience and generate actual sales.  Right - at the end of the day, the commercials aren't there just for you to enjoy; they're meant to entice you to take up the offer.  It's about getting results in the form of sales.

Think about this with your next promotional campaign.  How much time are you putting into researching ways to reach your audience? What is the offer you're making and how will you measure success? Just because people "like" your posts, that's not always equivalent to dollars for your business.  Make the connection by planning your campaign well in advance.

Make It Connect

Remember the Darth Vader commercial for Volkswagen?  Hilarious and cute, right? It caught the attention of people watching because they could either see themselves as the boy pretending to be a famous character, or as the parents having fun watching their child play.  Viewers could connect with something in the ad.

When you create promotional campaigns, are you telling a story?  Does it tag something in the hearts, minds, or pockets of your audience?  What emotion are you trying to evoke?  Think about how your message connects through your marketing campaign.

Leak Information in Advance

Why share tidbits about your next program or event?  Why would you leak information before you're ready to deliver the product?  Because it works, says Fast Company in this recent article about pre-game content.

In the article, they talk about how  last year, 34 campaigns were released in some form or another on YouTube before the game. “Marketers saw the amount of buzz and views they were able to generate before the game even started, and realized that they can get much more out of their Super Bowl investment if they build a digital strategy around it,” says Suzie Reider, Head of Industry Development at YouTube.

That's pretty interesting, hunh?

What kind of buzz can you create?  You might not give away the entire program idea, but what if you shared a short tip series related to your topic?  How about a video teaser?

Think of creative ways to generate buzz for your business.  Even if you're not a football fan, you can work it Super Bowl style!


You may, as long as you include this complete blurb with it...

About the Author: Tanya Smith is a creative online business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online at:

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What Inspires You? (video)

Pursue Peace –that you may discover your Purpose. Allow your Purpose to become your Passion And your Passion will give you Power, that will Propel you to your Place in destiny And Prosperity will meet you there.

So, What inspires you? How can we help?

Hear this show from today where I was interviewed about the new Branding Superstar University that we are launching in 2013, click to listen, Motown Writers Network

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In this 20 minute interview, I'm speaking with Attorney Aurelia Mitchell-Durant of AMD Law Group ( about Pinterest and the key issues service providers need to be aware of when using this social tool. Aurelia is an expert in international branding for businesses, as well as brand protection. Some good stuff here.

Catch the interview audio here

Here's a few of the tips shared during the interview:

  1. Keep the images you use intact in their original format (i.e. don't make the mistake of claiming something is yours when it's not)
  2. Look for signs on the site where you're pulling images from that it's acceptable for you to post the image (i.e. is there a "pin it" button?)
  3. Remember you can always  ...

Check it out and let me know what you think. Anything else to add to the list?

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How To Define Your Unique Value Proposition

10744086299?profile=originalOne of the biggest challenges to competing in an online marketplace is to know confidently what sets you apart from the rest of the pack. This value you add for customers, compared to others out there doing what you do, is referred to as your unique value proposition (UVP), also referred to in some circles as your unique selling proposition.

Why should someone invest their time, money, and effort with you instead of someone else? What extra value can you bring to the table? Look closely at what you would like to offer to people as part of your business model. Then, you’ll need to answer the following questions for your online business.

1. What is your offer?

Lay out the details of the product or service you plan to sell. Outline the features in detail. What does your service or product do and what does the package look like? For example, is it a 7 day ecourse on how to set up a blog in Wordpress? Is it a 90 day coaching program that gives people direct access to you personally via telephone? Be very specific.

2. How does your offer solve customers' problems?

How does your product or service offering solve your client’s problems? State the problems your target customer is facing, which you should know from having done your market research. Then describe how each feature of your product or service solves those problems. Think about how your customer would see your solution, not knowing you at all. If you can answer the question “What’s in it for me?” from the customer’s viewpoint, you’re already halfway there.

3. What is different about your service or product offer?

You have to look at ways to create a product or service that are distinct from your industry competitors. Sure you can try the "yeah, me too" site, but it will be much more difficult in the long run to distinguish between your offer and the person next door. How is your solution different from other providers? Are you offering something extra, such as live training or additional done-for-you services? Do you offer your product in multiple formats, such as audio or video? Do you provide extra resources or tools to make your solution easier to use? If you can’t figure out any features that are different about your product, now is a good time to get creative.

4. Why should a customer buy from you vs. your competitors?

This is probably the toughest part of creating your UVP. It will also be one of the most important parts of your sales and marketing copy. So here's what you do --- tie together the problems your potential clients are facing, the features of your product, and how your product can solve the prospects’ problems. Then pull in your extra “proof” of why people should buy from you. You could gather social proof through testimonials of how well your solution works. You might have started to establish a track record of experience in your industry, and if not, spend time asking for feedback as you go about delivering your services now. You could also have great "case studies" or examples of your solution in action. Which of these examples would be most relevant to your market? Highlight one or use them all depending on what you think your prospective clients need to hear.

If you have already done the essential market research, you know what problems your customers are facing. Make sure you thoroughly understand what your target customers want and what your competitors are already offering. Then you will be able to identify exactly what you can do differently or where you can add something more. Put all of that together and you have your Unique Value Proposition.


You may, as long as you include this complete blurb with it...

About the Author: Tanya Smith is a creative business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online

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The first-time Farmington Hills, Michigan Social Media and Online Video 101 Laptop Workshop held on June 30 in the Detroit area empowered and inspired Baby Boomers to get their Social Media Swagger on
Pam Perry giving hands-on instruction at social media day event
Pam Perry giving hands-on instruction at social media day event
PRLog (Press Release) - Jul 03, 2012 -
Social Media Day 2012 tallied in around the world about 455 communities and 4499 members in its community.  

That’s just on – typically where the social media enthusiasts and “early adopters” hang out.

But what about those who are not early adopters and are just trying to “get” what social media is really all about? Who speaks to them?

In metro Detroit, it’s Pam Perry, Clara Wilkerson and Bob Ivory – all baby boomers who have leveraged their traditional media careers to reinvent their businesses via social media.

Bob Ivory, of Ivory Coast Communications, led the charge, see this video

“We wanted to show Baby Boomers or those not used to technology some quick tips and tricks on how to make social media work for them – and inspire them to really take social media marketing seriously, said Pam Perry, an award-winning social media strategist and public relations coach, the event’s organizer.

“Boomers feel left behind because everything is moving and changing so fast online. No one takes the time to show them how and why social networking is important for business and building their personal brand online,” said Perry.

The three-hour workshop showed inspirational videos, went over the basics of each social media platform and why/how to use each one.  Perry did a “brand” check on each person and challenged them to set up a page while in the session.

Cynthia Grant Brown an attendee at the social media day event in Farmington Hills had this to say:

Special guest, Khaliph Young, City of Detroit Digital Strategist, told the attendees “if you don’t include social media as part of your marketing and messaging with your audiences – you’re going to be irrelevant in the future. Even Detroit Mayor Dave Bing has a Twitter account – we have to stay connected to the community.”

The event got high marks overall and one attendee, Rev. Ortheia Barnes, a pastor and TV personality in Detroit, said, “My head was swimming with ideas during the session.  I immediately put some of them to test after the event and I got over 50 responses back on social media – some as far as Mexico. It’s working.”

The plans for the 2013 Social Media Day in Farmington Hills, Michigan are underway and presenters are already being scheduled.

Social Media PR Solutions, named after the parent company, Ministry Marketing Solutions, gave every attendee a free ebook and 30 minutes of follow up coaching after the event.

“I wanted to make sure everyone clearly understood the why and how of social media and for them to share the information among their associates. Social networking with confidence or swagger is our goal. So next year, we’ll be learning and celebrating on Social Media Day,” said Perry.

For more information or to get free social media tips, visit or call 248.426-2300.

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bigstock-Podcast-D-Text-Design-25280777.jpg?width=305By now, you may have heard is leaving us. Sad day, I know. was one of the online resources I pointed people to all the time. Quick and easy to use, you could record audio lessons, roving thoughts, news bytes and more. And you could do this all by computer or your phone while you're out and about, sharing it on your social sites at the click of a button.

Alas, the service shut down on August 20, 2012. need options for accomplishing the same thing? Need a way to capture your audios that can be shared consistently across your online network? Being the "walking Google" that I am, I've got a few for you.

#1 - Spreaker is an online app for creating and sharing live audio content across the Internet. They target users who want to be seen as "Radio DJs" and I've seen them expand their features just within the last few months. Spreaker is a simple way to host personal radio shows that can be streamed live and heard through a widget that feeds to all the major social media and mobile platforms.

Great features? No need to install anything. You can broadcast live on Facebook. You can create your own playlist and schedule your show at the time you choose.

They have a free plan, which is great for starting out. If you need more time (since the free version limits you to 30 minute recordings), you'll want to upgrade. Starting at $39/year, plans are pretty affordable.

#2 - Audio Acrobat

I'm a fan of the founders of this platform. They started out years ago with the intention of creating a way for women to have their voices heard loud and clear using online media.

Catch my interview with the founder here

(Note: I used BlogTalkRadio to conduct the interview, which is another way to podcast. I won't highlight them here because so many people already use their service, but it's another one to check out. Just be ready to invest in the monthly service because it offers more flexibility with recordings than their free plan.)

Ok, back to ---

These guys give you lots and lots and lots of options so it's not just a podcasting service. You can record coaching sessions, audio interviews, audio "postcards", and more. Share your podcast easily with iTunes and other directories. Preschedule posts to go out when you want. You can even use your iPhone to create episodes that you upload right into your account.

I love their customer service and they also have a great affiliate program, one of the first I ever made commission from because people just loved using them once they drooled over all the features.

Basic plan is $19.95 monthly. All plans come with a free 30 day trial.

#3 - Evoca is another great tool for podcasting. They tend to market to people who want to do audio interviews because of a really great integration that some people don't realize can work very well - Skype. When you record an interview without the right tools over Skype, the sound is not always quality EXCEPT I have had no issues whatsoever when tying Evoca with it.

Using Skype with Evoca gives you crystal clear, no-cost phone connections, even if you're interviewing someone across the globe. Just join your interviewee on your Evoca-provided dedicated phone number.

Idea alert? You could use Evoca's embeddable widget on your website for testimonials. People share their comments using the widget like online recorder on your website and it's much like leaving someone a voice message.

Post interviews with Evoca quickly to your website or blog, Facebook fan page or profile page and Twitter. Plans start at $6.95/month and you can test them out with a free trial.

I'm sure there are other tools out there, but these three are my favorite and if you're looking for a way to replace's service, check them out and see what suits your fancy.

Shout out to the folks and all the best in your future endeavors. We're sad to see you go.


You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online at:

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When a businessman embark on a new business venture, they readily go processing ideas on complicated marketing strategies and other ways of promoting their business but none of their efforts are dedicated to business branding. Indeed, with so much factors coming into play, it is easy to miss out on the most essential and basic aspect. But that is just one half of it, since the other half is dedicated into ensuring that you can build an effective brand that will produce results for your marketing efforts.

But the key to an effective branding strategy is to be able to deliver. You must be able to back up your claims and produce exactly as you say. Majority of your business sales and profits come from repeat customers, after all. An effective business branding system involves the following:

Customer Satisfaction

Brand is just a mere representation of your company. Therefore, it must reflect exactly what your business can deliver for the customers and build its reputation from there. If you cannot produce quality product or services, then regardless of how potent your branding system or strategies are, you'd never be able to turn your marketing campaigns into a sales force.

Therefore, you need to be as sensitive to your customers' needs as possible. But only to a certain extent that you still hold control over the image and reputation that you want your brand to exhibit.

Indeed, brand equity is a vital aspect in every business, especially consumer-based equity. It reflects the level of trust and attitude that a customer has towards a product associated with a given brand. This is impacted by the actual experience that a consumer has had with the product such that brand loyalty is affected by factors such as perceived quality and the delivery of the product.


One of the most effective ways to build trust amongst your customers is to be consistent with the message you are trying to convey. Consistency is most important when exhibiting the values that are key and vital in your company. Then, focus on every aspect of your business to ensure that it remains consistent with the values professed by your company and that they make a good representation of the company's vision.

Expanding Your Brand

Creating a brand for your company is not only limited to the creation of a logo. While it is essential, your work does not stop there. After all, a logo is just a representation of your professional image but there are several factors in between that would help translate them into sales. You do not even have to spend lots of money to fulfill them. In every form of communication that you use in your business transactions, include your company logo in it, whether you'd be using business cards, yellow page ads, newsletters, letterhead, invoices, envelopes, and many more. Your logo is of no use unless you are able to capitalize on it and make it do its work for you.

Managing Your Brand

As market trends continue to change and evolve, so must your approach at branding strategies. While you set your own company's branding standards, you also need to look into exceeding those promises you've set and this is one of the most effective ways to generate more customers. On the other end, one failure could eventually ruin your business' reputation on a long haul.


If you see any opportunity where changes can be done or improvements can be executed, then don't be afraid to execute them. This is one way for your business to stay on top of things and keep up with changing trends in the market for an effective business branding effort.

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bigstock-variety-of-detailed-horizon-25105949.jpg?width=360The right business branding strategies could spell real success for your business. What convinces people to invest in you or your products or services is how well they know, like, and trust you --- branding positions you for this.

What is a Branding Strategy?

Now hear me on this, a brand is not just about your logo or a name, it represents your complete business identity. It is an essential part of the startup process for any business. And if you're already established without an intentional strategy, it's time to get one in place.

Having branding strategies can provide the fundamental steps and it will help identify the most valuable tools to create a powerful business brand. In general terms, a strong brand is one that people recognize and believe to deliver quality. Have you ever found yourself at the store choosing one product over the other because it is the more recognized or trusted brand? I know I do. For example, there is a certain type of soap I always buy because I have come to expect it keeps my skin moisturized, smells great, and doesn't melt in the shower. I know when I see the box on the shelf that it's the brand I recognize and trust.

Recently, I did a survey and one of the comments was this:

"...what I see always is your name and that spells 'quality'"

That's the kind of response that shows your branding is on the right track.

It is a branding strategy's objective to identify what could turn your business into a trusted brand name. How do you influence people to trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal, ideal customers? A sound business branding strategy will aim to find answers to these questions so you can establish a brand for your company that would excel in the market.

Creating Your Business Name, Logo, or Website

Coming up with a name for your business goes hand in hand with creating a logo that will identify your company. When it comes to logos, always opt for something that represents you in a unique way. Logos will be used over and over again in your advertising and marketing campaigns, so it must be easy to recognize.

For starters, think of a logo that will readily connect with consumers about the nature of your business. Choose images that are associated with your business and perhaps the products they represent.

TOOL ALERT: One of my favorite logo creators? Try Logonerds (this is my affiliate link, and I use them for almost everything).

Coming Up With Slogan or Tagline

Once you have the logo you want, think of a slogan that will reinforce the message you are trying to communicate to your market. As long as you keep this part brief and straightforward, then this can be an effective branding tool for your business. The tagline canserve as an additional touchpoint connecting to the main message you are trying to deliver. The more connected the message, the more likely you get the edge over your competitors. Use this to highlight the unique experience or service that customers will be able to have with you.

One advantage that you can have by including a tagline is that it is not permanent, unlike the logo. So if your company later decides to employ a new marketing strategy, you can readily adapt your tagline to highlight this new marketing plan.

Applying Colors and Images

As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. So you need to carefully pick out exactly what type of color you are going to use in your logo so it is aligned with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.

Integrating Differentiators In Your Services

When communicating your company branding strategy into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can, then you create a differentiator that draws more people into your business. An example of this would be a time guarantee on your delivery services, if you're in the graphic design business.

Learning how to effectively employ these key business branding strategies will help boost your company's marketing efforts and get you that much closer to the success you want.


WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist and coach specializing in showing service based solo entrepreneurs how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. For instant access to your free branding templaes, visit us at:

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Social Media

& Online Video Marketing 101


Saturday, June 30, 2012 from 11:00 AM to 3:00 PM / Farmington Hills Community Library

Are you looking to take your business to the next level, create greater impact, get your story told, brand your ministry, increase sales and expand your network?

 Do any of the following resonate with you?

  • You feel lost when it comes to marketing online using Social Media.
  • It seems like Facebook is rolling out a new change every week; how do I keep up?
  • You know online video and live streaming are the wave of the future but not sure if you have the skill set to really pull it off. You don't even use Skype yet.
  • Your stuff is good. You know that your business/book/ministry would be more successful if you could just get out there and reach more people!

If so, this is for you! Learn hands-on Social Media Marketing & how it can help your busine$$
Added Value & BONUSES:

  • Included: Guidebooks for Social Media Marketing
  • Bonus #1: List of local resources and media contacts
  • Bonus #2: Networking with others interested in Social Media on Social Media Day
  • Bonus #3: A list of resources to continue your learning
  • Bonus #4: Free 30 minute Q&A included – Have your questions answered up to 30 days after the event

To register now, go to: www.PamPerry.Org I86sqFm_P3Z8C46_ynvIwVcaaubDOMVPGHtKldXdMzqgKNk1aUzfTqeyl_L4FJrg5ZVoM3glpLWW0Snt7JL7csnvEy7_z689oGo2OdP1kygYZmHEEZg

Email: or call (248) 342-8806

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Importance of Business Branding


Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with the customer base.


One of the best ways to establish the prominence of your brand in the market is by remaining consistent with the message that is conveyed by your marketing efforts. Refrain from claiming to produce bold and large scale promises. Your customers will easily remember when you fail to deliver in those promises. You could easily lose that reputation that took you years to build. Therefore, you need to pay attention to exactly what you need to do (and what not to do) if you want to turn that trust you have created amongst your customer base into increased sales.


Campaign for Brand Awareness


Since every brand is distinct, you must also utilize varying approaches in communicating the brand's message across to its target market. This part entails immense creativity and a certain level of sensitivity to the needs of your prospected customers.


If you are not sure how to do this, you can take hint from other highly successful brands in the market. Study how they utilize their brand and what strategies they employ to get more people drawn into their brand. For instance, you can work on an emotional campaign, which is something that is rather difficult to do. But once you are able to establish that, then you could potentially increase your sales. One important thing to remember when you are using an emotional campaign is to always speak the truth about what your product is about and what it can do that will benefit your target market.


Tips for a Successful Emotional Campaign


If you decide that you want to appeal on your customer's emotion as your business branding strategy, then you need to consider various aspects that'll make it work. One way to effectively do that is share a story. This story could be fictional or not, but it should have some relation to the brand you are trying to campaign on. The idea here is to be able to produce some sort of personal improvement or progress by using the product.


If possible, base the emotional campaign on the brand itself, not just on the product. That way, you'd be able to produce a distinct campaign that will easily set you apart from competing companies. Then, whatever this message that you use in your campaign, try on remaining consistent with that. You can use different methods and campaign variations, but the message must remain the same in all of your brands.


After you have finalized your campaign, verify every bit of detail that is included in the campaign, whether you are using it for TV or print advertising.


Preserving Business Reputation


The brand recognition phase is over and now you have to utilize ways to preserve your company's reputation. It must involve taking notes and analyzing of your company's actions and how the customers perceive those actions, in relation to their satisfaction about your brand's performance and some other related factors.


Again, sensitivity to your customer's needs and using your brand to address that is one of the most effective measures toward business branding. As you go forward in your business efforts, try to learn more about effective business branding strategies to expand the reach of your brand in the market.

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The Art of Internet Branding


What is Internet Branding?

Internet branding is one strategy that business owners can employ to establishing their position in the marketplace. Even well-established companies are investing on creating an online brand reputation since internet branding strategies have also produced massive impact on a brand's effort to expand. This is most important these days wherein the internet has taken on a significant role in the everyday lives of the consumers. Hence, you need to utilize it as one of the means that you can communicate your message to them.

With internet branding, you are basically utilizing the tools provided by the internet as a leverage to all your marketing efforts. The objective with using the internet as a medium for promoting your brand works the same way as any other branding methods, which is to increase the demand for the products in your brand.

Importance of Internet Branding

Every business owner is aware of the benefits that a good brand can make for your company. Since the brand is basically what distinguishes you from any other companies that offer the same product or service, you must execute your branding strategies properly to produce the results you want. Take a look at some successful brands in the industry, who have become so distinct to the point wherein their names have been associated with a certain product. This is what business owners must try to aim for.

In business terms, this is referred to as brand positioning. It establishes the main locus of your product to the target market. Therefore, you will be utilizing the specific features that makes your product distinct from the other and use that as a focus of your message in the internet branding effort. Indeed, product differentiation and product positioning are closely linked to one another. These are two basic ploys that you can utilize in your internet branding strategies to “own” a segment of the market and produce a loyal customer base from that.

Is It Worth Investing In?

Several companies and brands have worked so hard on establishing their brand and yet they fail to look into the possibilities of producing an online brand. Hence, they lose that advantage to other brands who worked on appealing to the consumers and making their offer known.

However, if you opt to embark on an internet branding strategy, you must not also neglect the positive value or message that you are trying to impart with regards to your company. To sum it up, a good internet branding strategy is worth your investment. So, don't just go right into an online campaign for your brand. It must be something that is a product of your thorough evaluation and planning.

What About Small Businesses?

Despite the large impact of the online industry in people's lives these days, it is only projected to grow in the years to come. Hence, this makes the internet an even more reliable avenue to expand their marketing efforts. The best thing about the internet is that it provides an even playing field for big- and small-time businesses to promote their brand. Even new businesses can utilize the internet as a means to position their brand and make their existence known in the market. So, it's no longer new these days to have new products or brands introduced online as it is one of the fastest growing industries today.

And yet, the benefits of offering your products and brand to a larger market is beneficial for small time businesses since potential buyers can focus only on the quality of service and performance. By maintaining the value and continually differentiating your product, then internet branding will offer several potential benefits for your business.

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iStock_000015432761XSmall.jpg?width=207There’s a pretty well-known online marketer whose favorite quote is “Hope is not a marketing plan”. In other words, you can’t just pick a marketing strategy and “hope” it will work. Instead, you have to put together a detailed marketing plan where you lay out your bevy of strategies for meeting your business goals. I don't mean a comprehensive list of daily tasks...rather, it's about breaking down each tactic you want to use and the process you’ll put in place for its implementation.

Start With Your Business Model

Not every marketing strategy will work with every business model. You’ll hear lots of promos about “proven” tactics, but that doesn’t mean they are the right ones for you. First, examine your own business model then outline some of the characteristics of that model and your market, including:

  • A detailed description of the key features of your target customers
  • Where customers will come from - is it organic search, paid search, joint ventures, offline sources, affiliates, etc.?
  • What are the buying triggers for your prospects buying triggers? Where or when do they usually make a purchase decision? For example, it could be from a personal referral, a product review, a trusted expert's endorsement, through surfing content sites, through email suggestions, etc.

What Are The Most Popular Marketing Strategies?

Now, look again at your business model and the most popular marketing tactics used by your competitors and what I like to refer to as "role models of excellence". How do they convert from prospective client to paying client? For example,

  • Do they have sales pages that lead to freebies that put prospects into an email series
  • Do they host regular free teleseminars that include a special offer at the end
  • Are they using straight SEO and traffic generation
  • Are they engaged in multiple joint ventures and recruiting affiliates

Which Attraction and Marketing  Strategies Will You Focus On?

If you try to do several marketing campaigns at once, it's hard to do either one of them just right. It's probably better to focus on one to start with. Test it out, see if it’s working, and then look at adding more strategies. There are endless methods to choose from. Try choosing the easiest marketing strategy so you can put it in place and get moving straight away. You should always have at least one easy tactic you can use that doesn’t require a lot of thought and planning. For example, you can create an autoresponder series that starts every time a person signs up for your list. It’s a very passive form of marketing that requires almost no attention once you have it up and running. Then you can start planning out more campaigns.

Try Working Backwards

In order to put your marketing plan down on paper (or computer), start by looking at all the steps involved from the end result back to the first step. What are the activities you need to complete in order to implement and maintain each strategy? Now put those steps into order by priority and use a process you can follow. Which steps are interdependent? Which ones need to be managed first? You can even use a mindmap to lay out a visual of the process, which makes it easy to move things around. Freemind is a great, free tool for creating mindmaps on PCs. SimpleMind is another one that works well on iPads (this is one I use frequently) and it has a desktop version as well. You can export any of the mindmaps to a pdf so that you can print them and post them by your computer.

Make sure you set deadlines for achieving each step in your marketing plan.The success of much of your strategies will be dependent on a specific timeframe, like the length of time between emails or follow-ups. Get it on your calendar and set firm dates for yourself. Your marketing plan will help you determine what actual tasks you'll need to do from day to day. For example, if you know that your emails need to be set up in daily intervals, then you’ll need to put the outlining and writing of those emails down on your to-do list every day. Just don’t make the big mistake many impatient, overambitious marketers make by trying to do everything at once. Focus on a single strategy at a time, set deadlines, and follow it through to success.

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