Copywriting for Pay Per Click Ads

When developing pay per click ads for your marketing campaign, you will have a limited number of characters at your disposal to work with. However, this can actually work in your favor…For your ad title, you will have about 25 characters to use in order to compose something eye catching and effective. Usually, for the body of you pay per click ads you’ll have roughly 70 characters to create your ad body copy with (35 characters each for two lines of text).These character caps truly level the playing field when it comes to the use of ones overall copy writing skill or ability. The less word space available for use the less opportunity there is to bring true skill at creating ad copy into play. In fact because of the limited ad space you have to work with the copy writing novice will have much the same capability to produce effective Pay per click ads as the seasoned copy writing veteran...Learn More
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