You've probably heard it time and time again, content is king. Well let me tell ya, that saying is true, but I'd like to say content is queen because you, my sister, are queen of your domain (name that is). Everybody wants and needs traffic to their website and I'm sure you are no exception, but putting up a pretty site is not enough. You need content and that content should be search engine friendly.A few great ways to get content are to add articles, blog, have contests and giveaways, and exchange links. That’s nice, just remember that to keep it relevant to your site and be useful. An article about your garden when your site is about jewelry making is not very relevant, but an article about the how to make vegetable or flower shaped beads is relevant (and can be marketed to garden lovers). This type of article is also a prime candidate for using keywords to make it search engine friendly. More keywords another time.The problem many people have with content is that they think they can't write or don't have time to write. Well let me tell you, there are at least three ways around this. First, you can learn how to write. Here's a quick and dirty lesson. Take a subject that's relevant to your site, then think up three related topics and write a few sentences about it, next sandwich those topics between an introduction about the topic and an ending that tells what you just talked about. Voila! You have an article. It's not always that simple when it comes to doing it, but it's a good start.Second, you can go to an article marketing site like ezinearticles.com and grab one of their articles. The catch with that option is that your readers may click off your page and go elsewhere. You want them to stay on your site and respond to your call-to-action. We'll talk about that another time.Third, you can hire someone to write content for you. Hire someone who has written before, has samples, and charge a reasonable price. You don't want anyone who is charging pennies because you will get what you pay for. Yes, consider your budget, but don't get caught up in thinking you don't have enough to pay a quality. There may be times when you have to bite the bullet and hire that writer anyway. Web content writers are pretty reasonable so don't shy away from this option.So I've discussed the importance of content to you website, now take out that pad and pen (or keyboard) and start writing. Pretty soon you'll be the queen of your content.Samantha GregoryThe SEO Content Queen
Comments