Joe Girard sold cars. He was honored by the Guiness nook of Records for selling MORE cars than any other person for years. He achieved the top honor 12 times of selling more cars than anyone else. He sold 1425 vehicles in his best year!Joe's secret? He constantly sent his customers notes and greeting cards! In fact Joe sent thousands of cards per month to his customers to stay in touch and let them know he was thinking of them. They loved his cards, remained loyal to Joe, and when it came time to refer their friends and family to buy a car, it was always Joe they thought of.The hand written cards were Joe's secret weapon of success, as they inspired customer loyalty with the positive emotional connection they created and the referrals they generated.Second story tomorrow........stay tuned and thank you for following this blog......far from over...lolChow....;)
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