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I recently met with a potential client yesterday; this client which of course will remain nameless had two very large life insurance policies (amounts I will not disclose). My goal for the meeting was to illustrate to him how he can still obtain the same amount of insurance he currently has and pay less in policy premiums. His response to my illustration was what would happen to the payments that I have made for over 15 years. Now, its not important for me to write word by word the whole conversation me and client had, but what I want to point out is, there are some individuals that believe that their insurance payments are a form of investments and that if I exchange one policy for another I’m going to lose the amount that I invested in the policy; another fallacy is how long will it take me to rebuild my savings with this policy? Well insurance is to help and assist you with risk, Life insurance is to help, manage and protect your love ones from risk that may occur in the event of your death. So my goal to any client or potential client; what was the goal when you purchase this policy, is it to pay any expenses at the time of death, create a legacy your love ones, or to assist you with your with Estate planning goals; now those are just some examples on how life insurance can help you manage risk. My goal with this writing is not to put down any type of life insurance product, I’m an advocate that Term, Whole Life, Universal Life and Variable Life have their place, but my goal is to always find out what do you want to accomplish by purchasing Life insurance.