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Networking is hardly a new idea in the business community. However, in the current economic climate, networking is more important than ever. Female entrepreneurs often underestimate the importance of networking. It is easy to imagine a male business person actively selling their business to anyone who will listen.

Women often shy away form this kind of behavior because they do not want to seem like they are boasting or over selling their accomplishments and abilities. The opposite is often true: They may, in fact, be under selling themselves. Usually, this is because they do not feel qualified or confident enough to share what they have to offer.  It is especially important for women who own their own businesses to get together with other female entrepreneurs for precisely this reason. Meeting other women can help them to learn confidence and how to share their ideas with the world. 

Women who have more experience navigating the business community can give valuable advice and support to those who are just starting out. Being able to share ideas and get feedback can be the difference between success and failure for a women owned business.  Some of the benefits of networking are more immediate and practical. Networking can lead to referrals and increased business. People tend to patronize and recommend businesses that have a personal relationship with. For this reason, face-to-face networking is especially effective at growing sales and building trust in the community. 

Get connected with the Women’s Connection Network to learn about networking events by visiting www.womenconnection.net

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