We all know the saying, "It's who you know!" when it comes to finding most jobs. The same principle applies to finding new customers for your business. Current customers and employees are terrific resources for cultivating potential new customers.
Referrals are the backbone for many salespeople and can boost the clientele of any small business. Whether you're a one-person operation or a business with many employees, encouraging your current clients and employees for referrals (and possibly providing incentives for them) is a smart marketing move.
Food for Thought: When asked for a favor, many of us enjoy and appreciate a pat on the back, so consider offering a dessert for any successful referral a customer or employee provides. Desserts could include delicious discounts on products or services, a bonus in the paycheck, or the office favorite -- a dozen chocolate donuts!
Donuts or no donuts -- getting new customers thru referrals only sweetens your biz dealings.
If you are interested in receiving a Sample Customer Referral Letter, please email me at info@tcmandassociates.net with the following information:
Your Name:
Business Name:
Type of Business:
Years in Business
Email and/or website.
Thanks
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