http://BusinessCreditAmerica.com 5 Reasons Internet Marketers Fail in Business.
In this video I discuss why Internet Marketers fail in business and how to avoid these failures.
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1. Internet Marketers or online marketers don't know how to properly structure their business. They seek out help from companies like Legal Zoom to help them structure the business. However, companies customer support does not understand that their is more things that go along with structuring the business then just filing some secretary of state paperwork. The clients business must be properly registered online in multiple data bases, so the company can get the exposure it needs from 3rd party companies.
2. Many internet marketers don't use their own products. This is a problem because if you don't know your product then it becomes challenging then to get someone else to purchase and use your product. The force their products on potential customers not knowing if that product it right for that customers.
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3. Internet Marketers need to build relationships with their customers. Building a good relationship before and after they purchase from you. This help builds the customer confidense that they made the right choice in purchasing from you. You never want a customer to have buyers remorse, because you never communicated with them after they purchased from you.
Although, many of them may not use the products giving them a follow up call or sending them an email shows that you were interested in their purchase, and you want to see if they make have an issue with the product.
4. Learning how to manage the business. A lot of internet marketer don't treat this as their business. They look at it as away to earn some extra cash with out the responsibility. Understanding they may be using it as a career change, it still is a business.
You still need to invest in the business, whether it may be education or software to help you run the business much soother. Their accounting and taxes to be paid for what ever income that's generated from the business.
5. Many internet marketers want instant success. They don't realize it takes time to grow the business in order for your to have success in it. It's not easy, it's a growing and learning process. We would all like to have short cuts in business, but it could lead us to a loss.
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I encourage you to join the business credit forum to get access to more videos and other resources to help you grow your business.
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If you listened to my show on Saturday, you know I spoke with Heather Shelton about how Black business owners can leverage our economic clout.
If you didn't hear it, click here to hear it now.
Wherever you are in the world, your customers are looking for you right now. You need to be where they can find you. This has huge potential for us as Black business owners. We can transform the entire situation.
I will be publishing an international directory of Black-owned businesses. This is for all Black business owners, men as well as women. To find out more, send me a message or click here to contact me.
Here's to your success!
Are you using Social Media like Twitter and Facebook to build your list? Are you building a list?
One thing you must be doing if you’re going to realize any level of business empowerment is list building.
One of the most important things in an Internet Marketing business is a list of contacts. It’s important for you to build relationshpswith your customers. Your contacts are called subscribers on your listsand they are the most important asset of your business. List buildingincorporates building relationships. Your prospects are encouraged tovisit your website through your marketing efforts. Hopefully they signup to receive your free offer which should be of value to them and youare given an opportunity to build rapport with them and share thesolutions you have with them.
You notice I said you have the opportunity to share your solutions with them. Unless you have the opportunity to build rapport andincrease the know, like and trust factor you will only share yoursolutions and never have the opportunity of actually add them to yourclient/customer community.
One way to build your list is to use Social Media.
Social media includes Twitter, Facebook, Linkedin, Myspace and it actually includes blogging. There are many other Social sites, however,my focus at this time is on Twitter and Facebook.
If you don’t have an account on Twitter you can go to www.twitter.com and you’ll see a prompt to register and you’ll need tofollow each one. The one thing you need to keep in mind is that thefirst impression is important having said that you need to have aphoto. If you have a business you might opt for a business logo,however, I would suggest that you have at least one account with yourpersonal name and then add another one. The other important thing is tohave a link to your blog or website. I suggest your blog or if you havea free offer (recommended) have a link on your page to direct them toyour free offer. This will also enhance your list building endeavors.You can only use one email per account.
If you don’t have an account on Facebook go to http://www.facebook.com you’ll see a link to register. Follow theprompts. Same thing with regard to your photo. Don’t post every linkunder the sun on your profile. Be intentional and don’t confuse yourfriends.
You need to know the proper etiquette for each site. Twitter is a fast mover. You can actually tweet all day, however, there is a rulewith regard to the ratio. You want to do more original tweets, followedby retweets and then maybe 20% tweets to your own offers, links etc.
Facebook is a little slower. You don’t want to post updates all day and resist posting links to your business for the majority of yourupdates on your profile wall. Your profile is for personal and there isa facebook fanpage that can be used for business.
Now back to the idea of list building. You need to know what your target market is and your goals for Facebook and/or Twitter. Withoutthis you won’t have any real results.
You’ll want to know your Twitter and Facebook strategy.
Then there are followers and friends. How do you add targeted followers on Facebook/ How do you add targeted friends on facebook?
These are all great questions. I can’t answer everything in this post however, I do want to invite you to request free access to myTele-training “I Rock on Twitter and Facebook and you can too!” Go to http://budurl.com/irocktwitterfacebook and you’ll receive immediate access.
If you want advanced support I invite you to learn more about my “I Rock on Twitter and Facebook Social Media Empowerment Coaching club.”You can go here
http://budurl.com/irocktwitterfbcoach there are limited spaces for the Early Bird level so I suggest you enroll now!
Let’s Rock!!
Robin aka The Empowerment Diva
The Authentic Life and Biz Empowerment
Mentor,Coach and Trainer to women across the world
Why should you listen to Robin?
Robin has a combined total of over 10,000 followers on Twitter which she accomplished au naturale’ (no gimmicks)
She was named 1 of 25 urban woman entrepreneurs to follower on Twitter
She has a nice following on Facebook and her Facebook Fanpage fans grow by the week without intentional effort, however, she plans tointensify her efforts.
Do you ever feel overwhelmed by all of the talk about Social Media? Are you spending more than 30 minutes max per day on Twitter? Facebook?You don’t have to spend most of your day on these sites. I’ll sharewith you a couple of resources that can assist you in leveraging yourtime.
Some of what I’m going to share can also be applied to other Social Media sites such as Facebook and LinkedIn, however, in this post I willfocus on Twitter.
What is Twitter? Well, where have you been? LOL
Twitter is a great resource to enhance your marketing efforts and will definitely offer
Business Empowerment when you know what you’re doing.
Twitter would have to be one of the fastest growing sites on the web today. It is taking the internet by storm and there are around 10,000new users per day signing up to participate in this internet revolution.
Twitter is best described as a micro blogging platform. You are limited to 140 characters each time you do an update, which initially,may seem a small amount. However, as you become more experienced, it’sjust amazing what you can fit into 140 characters.
That said, Twitter is much, much more than that. It is like one huge global chat room, but then again, it doesn’t have to be. It all dependson how many people you follow on Twitter. If it’s in the thousands,then your “Tweetstream” will be running fast and furious witheverything that’s coming in. If you are only following a few hundred,or even less, then things are much easier to keep up with.
Twitter is also a great way to meet new people online, particularly those with similar interests to you. It’s a great way to be visible andposition yourself as an expert in your field to your target audience orniche.
You can set up an account by going to www.twitter.com you’ll see prompts to guide you through the process. If you need support I dooffer mini coaching packages to help you develop a strategy,get set up,and get targeted followers.
Now here are a couple of resources to help you leverage your time on Twitter.
We all know the saying, "It's who you know!" when it comes to finding most jobs. The same principle applies to finding new customers for your business. Current customers and employees are terrific resources for cultivating potential new customers.
Referrals are the backbone for many salespeople and can boost the clientele of any small business. Whether you're a one-person operation or a business with many employees, encouraging your current clients and employees for referrals (and possibly providing incentives for them) is a smart marketing move.
Food for Thought: When asked for a favor, many of us enjoy and appreciate a pat on the back, so consider offering a dessert for any successful referral a customer or employee provides. Desserts could include delicious discounts on products or services, a bonus in the paycheck, or the office favorite -- a dozen chocolate donuts!
Donuts or no donuts -- getting new customers thru referrals only sweetens your biz dealings.
If you are interested in receiving a Sample Customer Referral Letter, please email me at info@tcmandassociates.net with the following information:
Your Name:
Business Name:
Type of Business:
Years in Business
Email and/or website.
Thanks
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Did you know?
It costs 5 to 10 times more to find a new customer than it costs to retain an existing customer. This is why customer retention is so important. Equally important, however, is the need to attract new customers. Follow these four steps:
1) Get their attention!
Dramatize the biggest impact your products and services will have on their lives or business.
2) Keep their interest!
Do not bore your readers with lengthy prose. Talk about your product in short simple sentences.
3) Create desire!
Focus on the benefits rather than features. Benefits sell, features tell.
Use pictures or interesting descriptions.
4) Provide a compelling reason for why they should buy from you!
Sell them before your competitor does.
Ask For The Order!
For practical promotional marketing advice, you can read our blog or watch our video postcard. Marketing Minute is a new show I've developed to help my colleagues grow their business.
