Several businesses are beginning to realize the advantages of blogging. This article will show you how blogs can help yours as well.A businesses blog is a way of communicating with clientele or employees to share information and expertise. Business blogs are becoming more popular because they are a great way to get the word out about what your company is doing, increase traffic to your website and connect with prospective customers.How can they help your business?1. It’s a marketing tool. Blogs provide companies an opportunity to talk about and promote their products and services- current and upcoming- or company news. It can also generate an online buzz and word of mouth promoting.2. Blogs can increase sales. You can keep your products and services in front of customers and inform them of the benefits. Additionally, they can provide customers with a feeling of being ‘in the know’ because they’re part of your community.3. They can increase customer satisfaction. Blogs are not only an excellent method of sharing information with customers; you can also get their feedback. Consumers who feel like you are paying attention to them and meeting their needs are more likely to build an emotional connection with you; this is a necessity in building customer loyalty.4. Blogs help communicate your business’ brand message. All businesses have a brand and image that others see. You blog will give you a chance to convey the brand image you wish. Consistent branding produces a sense of security and stability in customers; these are two major aspects essential in developing customer loyalty.While blogs can be a great marketing tool, there are some things to consider when creating one. Tips include:Write in an engaging manner that welcomes customers.Stay away from rhetoric and jargon.Reply to customer comments.Work to create a sense of community.Make sure your content is relevant and updated often- this will give your customers a reason to come back.If you have any questions about blogging or need someone to create one for you one and/or write posts, feel free to email me:jamiefleming@mochawriter.com.Happy Blogging!~Jamiemochawriter.comSource: sbinformation.about.com
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