promoting (12)

What every busy entrepreneur needs to know about building a highly profitable list

Is Your List Making You Money?

It seems like a funny thing to ask, I know. But, the mantra "the money is in the list" has us slapping opt-in boxes on our web pages and waiting for the money to roll in.

How's that working for you? I know it did not work well for me until I had this epiphany.

The money is not in just having a list; it's in the relationship you build with them.

A list is just that, a list of people who have given you permission to market to them. So, the key to unlocking the money making potential you hear so much about requires you to market.

And for most entrepreneurs, that's easier said than done.

Why does it seem so easy for our marketing heroes and professional crushes to make money their lists while you struggle to build yours?

The truth is it isn't a matter of hard or easy, It comes down to strategic and consistent execution until you find what works for you and your subscribers.

So, how can you build a list that is a win - win for you and your subscribers?

Here are a few tips to help ensure you build a list of responsive subscribers, ready to take action on what you have to say & sell:

#1. Get In Tune with Your Ideal Customer's Deepest Challenges and Desires

If you don't get this right, fuuuget about it! And it's not enough to know this intuitively, especially if you're just starting out. You need to deliberately research this information and keep a running list you can reference on an ongoing basis. This will not only help you hit the bull’s-eye with the next tip, but also when it comes to your follow-up campaign.

#2. Create a Compelling Signature Lead Magnet or Opt-In Gift

Make the right first impression. Your lead magnet should be both relevant and helpful to your visitors and be a natural first step to doing business with you. Gone are the days people signed up for stuff just because it's FREE. These days people's email in-boxes overflow with hundreds of messages from people who want them to sell something, read something, and do something!

Use this criterion as a general guide:

  • Is this something I feel confident about referring my offline networking connections to?
  • Is this something that people would gladly pay money for if it were for sale?
  • Is it a natural first step to working with me?
  • Is it a good introduction to my core offerings?

If you are a little shaky on any of the above questions, look at ways to change or improve your offering so you feel confident about marketing it and driving traffic to it.

#3. Provide One-Time-Offers on Your Thank You/Download Page

The "Thank You" page is the least utilized web real estate. It offers a great opportunity for you to offer your new subscriber an opportunity to solve their problem at a higher level. And, it provides you an opportunity to make a sale. They are the most excited and engaged at this point so now's the time to give them a deal on a product or service they won't want to refuse.

#4. Identify & Tell Your Subscribers What to Do Next

Be sure to build into your opt-in process, instructions on what to do next. To make this the most effective, you'll want to build this call to action into your opt-in offer itself. If you are providing a report, insert your call to action in the beginning and at the end of your report. If you free offer is a video or audio series, be sure to end each session with your call to action.

Don't assume they will go back to your site to buy something or read something. Show them that you have taken the time to guide them towards getting the results they need.

#5. Create Effective Follow Up and Nurturing Email Campaigns

"What do I write about?" This is the reason most entrepreneurs aren't making money. You have to build the know, like and trust factor and train your subscribers to act on what you have to say and sell.

I recommend when you create your opt-in gift/lead magnet. Write you first 10 follow up messages at the same time. Otherwise, it may never get done.

Here's a sample sequence you can use to get started:

  • Email 1 - Welcome and set expectations
  • Email 2-9 - Give incredible value
  • Email 10 - Sell them something

Don't forget to work in a pitch every now and then. It's okay if you have been adding value, they will be hungry for it.

Examine your opt-in process and use the above tips to implement or improve your list building results. Understand that building a highly profitable list may take some testing and work. But, if you commit to the process, it will be well worth the reward in the end.

"Feedback is the breakfast of champions."
~ Ken Blanchard

And as a champion of your success, I'd be honored if you let me know what you thought about this article. Your tips, advice and comments are greatly appreciated!!!!!!!!!!!

Enhanced by Zemanta
Read more…


Are you scratching your head wondering why people just aren't responding to your emails? I mean it's bad enough that they don't respond to your special sales promotions. But, they don't even respond when you give away free stuff.

What gives?

I believe there are three things that could be happening here:

1. You have spies on your list: You know, people who signed up just to see how you did your ebook or what kind of email campaigns you deliver. Oh, don't act like you've never done it :)

2. They're just not that into you: These people may have joined your list for something very specific that met their need at the time and now that they got it, well, they could care less what you send them. So, why have they not unsubscribed? They hang on waiting for something from you that wow's them to buy from you again.

3. You're not putting your back into it: I'm sorry, what I mean is, you aren't even trying. You are just throwing together emails, hoping that that best practice tip (you know the one where they said to email your list once per week?) will hypnotize your subscribers into obeying your every command.

If you want to get your marketing emails opened and your subscribers to take action you need to shift and shake things up a little.

Give value, value and more value and you'll be rewarded for it. Yep! Content Marketing applies to your email marketing efforts too!

So, how can you create a follow up campaign that keeps subscribers engaged, responsive and eager to buy from you?


Here are five quick tips:

1. Don't just send promos: Follow the 80/20 rule provide value eighty percent of the time and promote your offerings twenty percent. This will keep your subscriber's sales walls down and show them that they are worth more than a sales pitch.

2. Be intentional about providing value: Do you take time out each week and look for ways to make your subscriber's lives better?  I myself have been guilty of just throwing together a "fluff" email just to keep in touch. But, if you want to pass the "so what" test, you need to demonstrate that you really care about giving them valuable information they can use, whether they work with you or not.

3. Provide incentives: Sure coupons and discounts on your products and services are cool, but find ways to take it even further. What can you use as a carrot to get people to act? Can you offer tickets to an event, a gift card, a gift basket? Maybe you could partner with someone  and have them sponsor a gift to your list? The possibilities are endless, get creative.

4. Give your subscribers a piece of you: It's important to be you in style and tone when writing your list. It helps them to create a deeper connection and establishes the all important "know and like" factor of that famous marketing mantra.

5. Reward your most responsive subscribers:  If you want your subscribers to engage and pay attention to you, show them that you're paying attention too! Try rewarding them with exclusive discounts, a spotlight interview or a cool prize. I feel the best way to do this is unexpectedly. By the way, this could be a great incentive.

Employ these tips and your subscribers will go from "so what" and ignoring your emails to looking forward to communication from you.

I know there are a lot of email marketing blueprints and advice that give you the A to Z on how to build a responsive list. But, there is no magic bullet. You have to put what you know into action and see what works. Repeat what does and tweak what doesn't until it works too! Don't forget to have fun and be creative, your subscribers are people....not robots :)

 What are some techniques you use to keep your subscribers engaged and happy?

Read more…


What's the key to becoming a likeable and buy-able brand?

I'd say it's to get good at content marketing. Content marketing is all about creating interesting, high value, share-worthy content that makes people crave you as a resource and a choice provider for solving their pain.

But, you are a solo entrepreneur with limited resources, trying to get your audience to notice you amid an ocean of information available to them online.

Not only do you have to compete with the blogs and social media musings of competitors, you have to conquer their ADD over their umbilical smart phones, and iPads.

And, although you are offering all kinds of FREE stuff, it seems as if you can't pay people to sign up for it, let alone pay for any product or service you have to offer.

What gives?

How can you grab your target customer's attention to even begin to build a relationship when they are so distracted and guarded?

There's no doubt marketing and promoting your business in the digital age has become more challenging. But, sometimes you have to revert to old tactics to make yourself stand out as the new and better choice.

Here are 3 simple, yet powerful ways to win the famous know, like and trust contest and become the provider of choice for your target audience:

  1. Be Creative & Innovative: Part of the reason people are hitting the ignore button, is that everyone is doing and saying the same things in the same way. Cookie cutter marketing has made us immune to hearing blatant and bland attempts to entice our business. Excite, shock or surprise your audience. Look for innovative and creative ways to get your message in front of your audience.
  2. Educate: Don't just tell your audience they need your products and services. Show them why they need it and how having it will make their life or business better. That means…you guessed it, taking time to craft valuable content that helps them understand how various aspects of your solutions work to make their lives better. Be careful to be helpful here and not all "salesy". Your #1 goal here is to be a helpful and trusted resource.
  3. Build Relationship: Most businesses large and small focus on getting customers to come to them. Make a commitment to find your prospects and get to know them. Create an incentive program to inspire conversation. Show them you are willing to invest in them in the same way you want them to invest in you.

Case Study: The Apple Store is a great example of a company that leverages all three of these elements successfully. Go to any Apple Store and you can not only buy a product, but an associate will take the time to teach you how to use it. This model is creative, educational and builds good customer relations while inspiring customer loyalty.

Take Away: Success begins with taking action. Create a 3 step strategy for incorporating the above 3 elements in your marketing. Take some time to examine what others are doing and find gaps you can fill to do it better.

Share Your Thoughts! What are your tips on how we can create a that provides a unique experience that builds a likeable and buy-able relationship with our target customers?

Read more…


Do you know how to create content to market and support your signature products and services?

You probably have some idea of what to do. Tweet it, pin it, post it…may be among some of your options. But, what kind of combination of content is best to promote your offerings?

If you’re still reading this. you probably know what you want to create. But, perhaps you’re not quite sure where to begin.

Educate to Sell Your Signature Products and Services

First let me make one thing clear. Educating to sell does not mean trying to win over people who are not aware or have a desire to solve their pain? I don’t care how much or even how good your content is, these people will never buy or engage. So it is a waste of your time and resources.

Instead, you want to educate people who have the desire and ability to purchase your solutions. Content Marketing is about soft selling by making your customers smarter than they were when they found you. So, your job is to create content that guides them from awareness to the sale, without being all “salesy”.

Once you create your product or launch your service, you want to be sure that you support it with client attracting content that reaches all over the web and sustain sales beyond the launch.

Here are 5 of my favorite ways to create marketing content to support your signature products and services:


#1) Create content that relates to each of your core offers

Content marketing is all about creating purposeful content. Creating content that educates your audience on topics related to your core offers will meet his requirement. Supporting content can include, articles,social media content, info-graphics, emails and more…

Supporting content can also include internal items like step by step training materials, course content, exercises, scripts, checklists, templates, and accompanying articles that highlight the training programs.

#2) Create several types of author resource boxes to get people to click-through your offers

If you want to create more opportunities for your audience to interact with you, create an author resource box. An “author resource box” also known as byline or mini bios are short summaries located at the bottom of blog posts or articles.

You can use your byline and embed links in articles your distribute around the web. This will help you to increase the flow of “qualified” traffic back to your site.

#3) Create social media postings that promote your articles

Most entrepreneurs make the mistake of not promoting their content. Great articles need help getting seen. I  like creating the posts as I create my blog articles. It’s just a part of the process, so it helps to ensure it gets done. Plugins like Tweet Old Posts are one way to automate this process and make life easier for you.

#4) Create sample promo content to make it easy for JV and affiliates to promote your offers to their networks

Pre-creating content such as ads, banners, emails, blog posts, social media content and more  helps make you more sharable. The easier you make referring and promoting your products and services, the more successful your affiliate marketing and joint venture programs will be.

#5) Create “Welcome Content” to support and guide your customer’s experience after the sale

We often hear about all the “external” content we need to create like blogs and social media content, etc. But, what we often overlook is creating content to WOW our customers after the sale. What type of content can you provide your customers to make your solutions easy to implement?

Exercises, handouts, scripts and templates are some common examples. Some other examples include, learning guides, mind maps, emails nurturing campaigns and newsletters. The more you can wow them, the more they’ll come back again and again and bring friends.

There of course are other powerful forms of content to promote your core training programs products and services. I will explore them in this article series so stay plugged in.

What types of content do you create and publish to support your signature products and services? Share your answers with me below…

Read more…

How to Write an Effective Press Release

A press release (aka a media release) is a public relations announcement sent out to the media and other targeted publications to let the public know what's going on with you and your business. It's a way to get coverage in newspapers, magazines, websites and blogs.


Before sending off your next press release, here's what you should know to make it effective:


Have a good reason to write and send one. A few reasons to send a press release: You're starting a new business, celebrating a business anniversary, launching a new product, you've received an award, or you're hosting an event.


Watch the length. If you're sending a hard copy of your press release, it should be no longer than two pages. If you're sending it electronically, it should be between 300-500 words.


Include contact information. This includes your (or the contact person's) name, phone number, email address and fax number. You want to be sure the person reading can easily figure out who she can contact for more information. If she can't get in touch with someone, your information may lose its appeal, and you may lose the chance of being published. Be sure to include the date as well.


Use AP (Associated Press) Style. This is what journalists use; and by using this style, the editor won't have to change anything, which makes his/her job easier (and that's always good).


Create an attention-grabbing headline. Although an editor/publisher will likely rewrite it, your press release should have a good headline for two reasons: 1) It helps ensure the press release gets to the right person; and 2) It helps determine the content of the press release.


Continue reading... 




Read more…

Special for my birthday!

It's my birthday month, ya'll (the actual date was the 14th, and I turned 24)!

To celebrate, I'm offering 24% off any copywriting service for the entire month of May to those who follow Mocha Writer on Twitter or are "likers" on Facebook.

Some services are:
  • Article Writing
  • Blog posts & blog creation
  • Press Releases
  • Brochure Copy
And much more!

Contact me for more information:, and get more details about my services on my website,
Read more…

As a freelance writer, I help entrepreneurs and small business owners develop their businesses. I do this by writing articles, blog posts, website content, press releases and more.

This month, I have a special going on:

Purchase one service, and get the second one half off!

If this is something that interests you, please contact me at, or leave me your email in the comments below, and I will contact you.

Check out all the services I offer, samples of previous work and testimonials from clients on my website,

Have a fabulous and blessed week, everyone! ^_^

~Jamie (Mocha Writer)

Read more…

Social Networking Tips

Facebook, LinkedIn, Twitter, I’m sure your have profiles on one, two, three or more of these sites, especially if you’re a business owner. And if you don't, what the heck is wrong with you? Go set some up- now!Social networking sites were created to form online communities for individuals with similar interests and for those who want to find out other people’s interests and activities.So, why is social networking important?-- It gives your business a face and a presence other than your physical location.-- Social networking helps you develop your business through connections with other entrepreneurs, business owners and customers. It helps you build relationships as well.-- It's pretty much free recognition for your business.Tips:-- Show off your personality. Don’t be afraid to share anecdotes, testimonies and tips- these will help people notice you. Also, people like networking with those they find enganging, helpful and entertaining.-- Present yourself as sincere, reliable and as an expert in your field.-- Know that you have to participate in social networking constantly. You have to continue adding friends/followers and interact with them on a regular basis.-- Set goals for your social networking. For example, decide how many new friends or followers you want to have per week, or you choose how many times you’ll post a blog, note, etc.-- Don’t constantly put comments on people’s walls and profiles pushing them to buy your product or service. That’s called spam, and it’s very annoying, especially if you haven't tried to get to know the individual. A better approach is leaving someone a comment saying, ‘hi’ and leaving a signature with a name a link.For example:Hi Chris,Just stopping by to say, ‘hello.’ Have a great day!~Jamiemochawriter.comWhen you continue to build a relationship with your friends/followers, then you can put some info about your business on their walls. Just make sure it’s not too often or too much info.Happy Networking!
Read more…

How Blogs Can Benefit your Business

Several businesses are beginning to realize the advantages of blogging. This article will show you how blogs can help yours as well.A businesses blog is a way of communicating with clientele or employees to share information and expertise. Business blogs are becoming more popular because they are a great way to get the word out about what your company is doing, increase traffic to your website and connect with prospective customers.How can they help your business?1. It’s a marketing tool. Blogs provide companies an opportunity to talk about and promote their products and services- current and upcoming- or company news. It can also generate an online buzz and word of mouth promoting.2. Blogs can increase sales. You can keep your products and services in front of customers and inform them of the benefits. Additionally, they can provide customers with a feeling of being ‘in the know’ because they’re part of your community.3. They can increase customer satisfaction. Blogs are not only an excellent method of sharing information with customers; you can also get their feedback. Consumers who feel like you are paying attention to them and meeting their needs are more likely to build an emotional connection with you; this is a necessity in building customer loyalty.4. Blogs help communicate your business’ brand message. All businesses have a brand and image that others see. You blog will give you a chance to convey the brand image you wish. Consistent branding produces a sense of security and stability in customers; these are two major aspects essential in developing customer loyalty.While blogs can be a great marketing tool, there are some things to consider when creating one. Tips include:Write in an engaging manner that welcomes customers.Stay away from rhetoric and jargon.Reply to customer comments.Work to create a sense of community.Make sure your content is relevant and updated often- this will give your customers a reason to come back.If you have any questions about blogging or need someone to create one for you one and/or write posts, feel free to email Blogging!~Jamiemochawriter.comSource:
Read more…
Blessings and greetings to all of my online friends! This is Darlene Robinson of TAG TEAM Marketing giving you a friendly reminder of this Saturday’s launch party for… The Phenomenal Black Business Network 4.0 in Atlanta, GA…. Unfortunately, I can’t get to Atlanta this weekend to attend in person because of a business commitment,… but I am so excited about watching the internet broadcast of this event online, on Sunday, February 22, 2009,…that I am throwing a watch party here in Orlando to share this event with other positive Black people right here in my community!So consider this your personal invitation to attend the live Black Business Network 4.0 launch party in Atlanta on Saturday, February 21, 2009.. Don’t forget you can also watch the rebroadcast on your computer… in the comfort of your home on Sunday, February 22, 2009.. for FREE!You can register to reserve you seat, or internet viewing slot at… by clicking on EVENTS,... select the date… and click REGISTER…. Although this event is free… you must be a member of the TAG TEAM online community to have access... After the event,.. shoot me an email to let me know what you thought…Well that’s it for now,… I will be back at cha next week with more event updates from TAG TEAM Marketing…. Remember TEAM stands for Together Everyone Achieves More!Until next time have a blessed and prosperous day,… your friend Darlene Robinson.

Comment | Copy This

Read more…

Production company helps businesses market, promote and advertise your products and services via video marketing. Have you ever thought about video taping your next event? Creating a DVD for your event to advertise, market or place on your website? Griot's Roll Film Production & Services Inc. is a certified business. At Griot's Roll we provide Production (film/video), Post-Production (editing) and Multi-Media (video pod casting, video emails, video blogs, electronic business cards) services. We video tape interviews, entertainers, book signing, tape recruitment videos, festivals, cultural events, seminars, conference, lecture, networking events, social events, training videos, etc, and then create a quality video DVD or electronic business card (salesman in your pocket) that is ready to be shown on-line. Take a look at our information below including our video links.Griot’s Roll Film Production & Services is certified with:New York City Department of Small Business Services Division of Economic and Financial Opportunity M/WBE Certified Business EnterpriseNew York State Empire State Development Division of Minority and Women’s Business Development MBE Certified BusinessNew York State Dormitory Authority (DASNY) Office of Opportunity Program M/WBE Certified BusinessValid October 1, 2008 – December 31, 2008Griot’s Roll is running a special for any business owner or entrepreneur who wishes to video tape their networking, conferences, lectures, seminars, business or cultural events. Griot’s Roll will give you a 10% discount on your next purchase of any of our media service package, and if you bring in a paying referral then we will raise the discount to 12% on your total project price. Ask about our quarterly video special we will be happy to give you a quote.Griot’s Roll limits one coupon per company, nontransferable. Minimum hours required for both editing and production services. This discount does not include duplication services. This coupon may not be combined with any other coupon or specials. Coupon must be surrendered on day of purchase. No copies/facsimiles. No cash/credit back.GRFPS SPECIAL100108123108Eula M. Young, COOGriot's Roll Film Production & Services Inc.E-mail: eula@griotsrollproduction.comWebsite: www.griotsrollproduction.comBlog:'s Roll Recent Business Seminar Project:
Read more…
Greetings to youI want to invite you all here on Black Business Women Online to build yourself a business profile on's great!I was invited there by WEA Sistah Member, Dana Neal and I have created a web presence as formal as our original one and its "free". Yes, it's a growing experience and yes it's free. A great opportunity to get paid directly for building and sharing your information globally. I want you to take the time to go to my page and check out what I have started. For some it may be a lot, but for others of us that are marketing ourselves all over the U.S. and more...........we need a presence everywhere! Good luck and God bless....
Read more…

Blog Topics by Tags

Monthly Archives