Getting endorsements for your book from published authors or experts in your field is key to establishing your credibility, and we advise that authors start soliciting endorsements as soon as possible.
Benefits of endorsements:
- They lend credibility to your work
- They pump up your publicity
- Bookstore buyers consider them when deciding whether to place orders
- Consumers look at them when deciding whether to buy a book
Step 1: Evaluate your contact network.
Consider experts in your field. Do you know any potential endorsers? If not, do you know anybody who can put you in touch with a potential endorser? Look at the bestselling authors in your genre. Do you have some way of contacting them directly? If all else fails, you can try contacting them through their publishers or agents.
Step 2: Determine which celebrities or experts are appropriate for the book’s subject.
The most effective endorsements are from other authors, particularly bestselling authors. Celebrity endorsements may also be helpful, but only if the celebrity is known to have an interest in the subject matter of the book. For business books, well-known business leaders are also good endorsers. Consider the different audiences for your book and work toward a variety of endorsements that, together, speak to all of your readers.
Step 3: Request endorsements by preparing a clean copy of your manuscript or an ARC along with a cover letter.
It’s a common practice to write a sample endorsement or two and include them in the cover letter. Indicate that it is a sample endorsement, and the endorser is welcome to use it, modify it, or write an original endorsement. Pre-written endorsements not only improve your chances of receiving an endorsement but also help emphasize the selling points that you’re interested in publicizing. Keep endorsements short and sweet. A couple of sentences is an ideal length to capture readers’ and buyers’ attention.
Rochelle Carter is the President/CEO of Ellechor Publishing House. Ellechor is a publisher of Inspirational Christian books, including Adventure and Romantic fiction, and non-fiction/devotionals dealing with Relationships, Suicide Prevention and General Self-Help.
