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Marketing Your Business in a Recession

In this recession, many businesses are shying away from spending a lot for advertising. We all can agree that in order for your business to grow – we must continue to attract new customers and keep your old customers also. Here are some proven tips used by colleagues to market their business. Target Marketing: This method uses a certain demographic to market their products or services. The advantage to using target marketing is that you have a better chance at getting new customers because you can focus on certain characteristics such as race, age, gender etc. Blanket Marketing: Blanket Marketing is used by large businesses. If you choose this, marketing method means that you advertise to everyone. Those businesses that use this method advertise in magazines and newspapers. This method is suggested if you have plenty of advertising dollars. Social Marketing: This is the newest and considered the cheapest way to market your business and reach millions of people. Social Media Marketing is BLOGGING. Your biggest challenge is to make sure that you keep feeding your readers with up to date information. No Marketing: The final way of marketing is to do NO MARKETING. Although, you think that you will be saving money. When your business fails, you lose. Therefore, it’s important that you place advertising money in your budget.Share your Marketing tips with us!
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