Posted by Ashia R. Sims on November 17, 2008 at 4:17pm
IntroductionMedia lists are an invaluable tool when promoting yourself or your business. It helps to have a database of the different media outlets that relate to your industry of choice. Creating a media list can be a tedious process but when done correctly can be useful for years to come. Once it is created, it will only need updating which is much less work.Step 1Start with publications that you know. You should be aware of the different publications that target your industry. Make a list of those publications.Step 2Go to the public library. Many of the larger public libraries have current media directories in their reference section. Set aside a few hours to go through the directories and write down all of the publications that will fit your media list. Use the ones on the list you initially made as a reference point. Make a note of deadlines for each publication. Look for websites and employee lists to help you make your list as specific as possibleStep 3Verify the media list that you’ve created. Contact each of the publications on the media list to get the correct name and email address for the reporter you should contact. You want to find out who covers the beat the most closely relates to your specific needs.Step 4Keep your list updated. Now that you’ve created a list, make sure to keep it updated and current. A current media list will be helpful when you need to incorporate the media into your marketing and public relations plans.www.cluelessfashionista.comFashion clues for the everyday fashionista
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