Each and every day, millions of commuters hit the highways and city streets throughout America. By placing your company's name and logo in front of these consumers with vehicle advertising, you can rev up your marketing efforts.
Vehicular advertising options are plentiful and can generate a mighty return on investment whether you advertise on a single vehicle or on a company-wide fleet. Hitting the road with advertising on your business vehicles can:
- Generate about 8.4 million impressions a year (according to a study by Driving Revenues)
- Help you reach a wide variety of consumers
- Be very cost-effective
- Build brand awareness
- Influence purchasing decisions
Action Steps
The best contacts and resources to help you get it done
Match up with magnetic signs: Removable magnetic signs let you decide when you want to use your car, truck or van as a marketing tool and when you prefer it to be sign-free. These easy-to-apply signs also let you switch vehicles or share signs with others.
I recommend: Order magnetic signs for as little as $25 each at MagneticSignsOnTime.com.
Explore vinyl lettering: When you want a more permanent solution, try self-adhesive vinyl lettering. These ready-to-apply letters come in several design options and can be applied to vehicles or vehicle windows.
I recommend: View vinyl lettering options as they'll appear on your particular type of vehicle at SpeedySigns.com.
Get better night-time exposure with reflective signs:Don't limit your vehicle advertising to the daylight hours. Make your vehicles visible day or night with reflective lettering.
I recommend: StreetGlo offers reflective fleet graphics and a free design tool.
Shout it from the rooftop: You don't have to be a taxicab to take advantage of signs atop your vehicle. Most restaurant delivery services opt for car toppers because they're magnetic and can be attached to any delivery vehicle.
I recommend: Find a variety of sizes and shapes of roof-top signs at CarSigns.com or at Autosox.com, which also offers antitheft cords to protect your car toppers.
Wrap your entire vehicle: Wrapping vehicles from bumper to bumper in vinyl graphics is one of the most attention-grabbing forms of fleet advertising. It looks like you've painted the entire vehicle in graphics, but the wrap is removable for seasonal campaigns and costs less than painting the vehicle.
I recommend: Bumper2Bumper Media and Custom Auto Wrap provide full-service fleet graphics wrapping.
Tout your business with truck graphics: There's no better way to get regional or national exposure than to equip all of your delivery trucks with advertising to drive your message to consumers.
I recommend: Graphic Concepts is a good choice for small businesses with a single truck because they have no minimum vehicles required. RoadBoardz Truckside Ads has an in-house team that can design your graphics and offers a 30-day money-back guarantee if you aren't satisfied.
Tips & Tactics
Helpful advice for making the most of this Guide
· When designing your vehicle graphics, choose contrasting colors and large type that can be seen at a distance. White type on a colored background is very difficult to see on the road, so if your logo includes white type, consider reversing the image to a dark colored type with a white background.
· Keep copy simple. Don't list your entire services, rather try to use a company logo, motto and phone number.
· When purchasing vinyl graphics and wraps for your vehicle, ask about warranties. Some vinyl will stay on five years, whereas other vinyl is meant for short-term usage.
· Always ask about the proper care and usage of graphics. Any warranties may be voided if you care for the graphics improperly
