Posted by Lisa Henry on December 6, 2008 at 8:04pm
Rainmaker may refer to* Rainmaking, attempting to artificially induce or increase precipitationo Rain dancing, a ceremonial dance that is performed in order to invoke raino Cloud seeding, dispersing substances into the air that serve as cloud condensation or ice nucleiThe “Rainmaker” is any person who attracts and establishes long-term business relationships with clients and/or desirable contracts. It is not enough to create a marketing plan and pay attention to your marketing only Mondays and Thursdays. Becoming a rainmaker takes willingness, persistence, patience, and the ability to accept and mold to change. It requires evolving your state of mind and continually building your staff through constant business development. To build anything worth having requires work.Rainmaking does require a ceremonial dance. Establishing business relationships of respect and confidence with your target audience and local community is a ceremonial dance, a journey of building trust that you will do the work they are paying and entrusting you to do.Bringing business in the door that surpasses financial expectations is awesome, however it does not indicate a “Rainmaker” Once the client or contract chooses your services, does your work live up to the expectations that were presented by you or your staff? Business development should come before a marketing plan is put into action. Poor service does not a “Rainmaker” make.So you want to be a rainmaker? The next question I personally ask myself, when I’m tired or must work with obstacles is, “What are willing to do to get what you say you want?” You cannot skip or ignore the dance if you want rain. You can change the style of the dance, the tempo, or the venue but rainmakers dance.Becoming a rainmaker is a journey, whatever business you are in. Setting goals, working your business vision everyday and adapting to change are necessary to become a certified “Rainmaker”It is always a blessing to share. Dream your World!
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