Have you even spoken with one of your clients or customers and gotten an earful of how amazing you are? Have you asked them to email you a testimonial or requested that they give you a linked -In recommendation only to find it never happens?
You probably already know the importance of featuring testimonials on your website.
Testimonials are an important part of your content mix. They can be used to provide proof and convince prospects to buy from you.
But, they can be hard to get if you don't have a process that makes it easy.
People get busy and forget. So, the best way to make it easy to get testimonials for your products and services is to automate the process.
#1. Create a Testimonial Request Template
The best way to get a testimonial is to ask. But, having to write a request every time you get a customer can feel like a lot, especially if you're super busy.
So, I recommend creating a standard template you can just copy and pop into an email to send to your client.
After you complete a project, simply send this email to your client. Here's a template you can use:
"Hello [client's name],It was a pleasure working with you.
Your satisfaction is extremely important to me. Plus you're feedback is valuable in helping to ensure we provide the best results possible.
So, if you would take a few moments of your time to give us feedback on your experience, I'd greatly appreciate it.
Simply complete this short form here; {insert link to your form}.
Thanks again!
Your Sign Off"
#2. Create a Form Using Your Favorite Form Creation Tool
Now, you can easily have clients simply respond to your request by sending you their feedback via email. The problem with doing it this way is, you may get a "lazy" testimonial. A lazy testimonial looks like, "Working with you was great!".
That's a warm and fuzzy compliment, but it really doesn't communicate results. That's what you're going for. Feel free to use or tweak the questions I use on my testimonial form.
The best way to get a powerful testimonial is to have them answer a series of questions.
To create your form, you can use any form creation or auto-responder you have or check out the options below:
- Google Docs (Forms)
- MyContactForm.com
- Aweber.com
- MailChimp.com
#3.Create a Thank You/Gift Page
After you create your email request and form, create a thank you page. Your thank you page can be as simple or complex as you like.
If you want to make it a sweet deal you can add a free gift as an incentive for them taking time to give their feedback.
One Last Thing...
After you've set this up you'll have a repeatable system that takes seconds not minutes.
But, I would recommend after you get your testimonials creating a swipe file for storing them. Choose the best ones and archive them. If you have a virtual office, that would be the place to store them it. If you use Google Forms, it's okay to just leave them there .
Select the most compelling testimonials and feature them on your website as proof you rock!
Get This Done!
Kenya Halliburton helps busy entrepreneurs who hate to write create compelling content and install proven marketing systems that win clients and cash. To learn more about how to get the content marketing systems featured in this article set up in your business, visit http://bit.ly/ccmjs .
