Many of us walk around marketing our personal brand by the seat of our pants. It may not be intentional, but there are things we do daily that demonstrate who we are to prospective clients, co-workers, managers, and colleagues.

I have really begun to mentally process how the discipline of marketing a business and many of the principles that come with it are just as critical for personal success.


There is great value in developing a personal brand marketing strategy that helps you stand out, and that makes you more credible in the eyes of your select audience. Unfortunately, it is way too easy to ignore because of competing priorities for our time.


Here is a short list of though provoking questions and action plans for you relevant to your personal marketing strategy:

  • Do you have a personal brand marketing plan or do you personally market yourself unintentionally?
  • If you have a brand marketing plan, does it include specific promotional activities and are these tied to events?
  • Have you taken the time to identify a target customer, or employer? What desired characteristics have you named?
  • Does your personal brand strategy identify ways to sell to and maintain your current clients while attracting new ones?
  • What are the demographics of your key prospects? What makes you distinctly different, or unique as compared to your competitors?
  • What is your personal brand marketing budget? How will you distribute these funds?
If any of these stump you, now is a great time to consider your next steps. Creating a personal brand strategy can be just as important for you in this day and age, as a company’s marketing strategy.


About the Author: Expert-ize your personal brand. As a Personal Brand & Marketing Coach, Tanya Smith offers female professionals with dual career & entrepreneurial roles access to cutting-edge strategies to help them thrive and promote themselves as experts in a progressively competitive work and marketplace. Claim
your free instant access to a special report at: http://www.bepromotable.com.

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