Posted by: Walethia AquilTHE POWER’S IN THE PURSENew book explores the consumer influence of minority womenDid you know that 88% of the absolute growth in the U.S. female population from 2000 to 2007 was attributable to women of color, or that minority women comprise a buying power of almost $1 trillion? The significance of those facts to marketers and advertisers is explored in The 85% Niche: The Power of Women of All Colors--Latina, Black, Asian (Paramount Books $29.99 by Miriam Muley, a book that suggests that women of color can no longer be considered a minority.Muley say the buying power of women of color will increase to $1.2 trillion by 2010.“Our spending power is comparable in size to the GDP of South Africa, Saudi Arabia and Switzerland combined.” she adds, “ranking women of color the 10th largest global economy.“With more than $524 billion in economic buying power in 2007, black women are clearly in control of the pocketbook and the decision s in the family.”For more information, visit www.8.5 percentniche.comBlack Enterprise January 2009: Kingsley Kanu Jr.
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