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If you haven’t thought of using greeting cards to bring potential customers to your door and to keep in touch with past and current clients, you should consider this strategy. These cards should be thought of as part of any successful marketing strategy, but they should NOT contain a hard-hitting marketing message all about you, your company, and what you have to offer. Rather, the intention here is to build the relationship with your clients, in order to develop a sense of customer loyalty by finding out what your customers needs & wants are, then providing solutions through use of your product or service.

Here are a few examples of several occasions during the year when sending a greeting card to a client is not only appropriate, but also beneficial.

Client birthdays – If you happen to know the birthday of your main contact at a client’s company, be sure to put it on your calendar. Unlike major holidays, which are the same every year, it takes a little work to remember a client’s birthday. Acknowledging the day with a card is a thoughtful gesture that your client will be sure
to appreciate.

Thanksgiving – What better time to let a client know that you are thankful for their business, than at Thanksgiving? These cards don’t have to be anything fancy — just a high-quality, professional-looking card and a short, handwritten note thanking your client and letting them know that you appreciate their continued
business.
Holiday time and New Year’s – Although most of us think of this holiday in terms of Christmas, remember that not everyone celebrates it, and many people don’t think of it as a religious holiday. To avoid stepping on any toes, be sure to choose cards with a neutral greeting, such as “Happy Holidays.”

Another option is to send out New Year’s cards thanking clients for their business during the previous year, and wishing them prosperity in the coming year.
Fourth of July – Independence Day makes a great mid-year excuse to send out greeting cards to clients; there are other summer occasions that you can choose to send a card if you’d prefer. Inside the card, you can say you hope their summer is going well, and let them know that you are available during the summer months. Since some people take off or reduce their hours during the summer, this can be a valuable way to remind your clients that you are still open for business and raring to go.
Anytime you haven’t heard from them in a while – There’s nothing like a “Thinking of You” card to remind your clients of any projects they might need you for. Just like you, clients get busy and mentally move projects to the sidelines, but dropping them a line might get them thinking about them again.

As you can see, greeting cards offer a number of opportunities to keep in touch with clients in a thoughtful manner. Many clients truly appreciate the personal touch of receiving a card in the mail, and you will often find that your cards remind clients of purchases or projects they have been putting off but now need to think about.

For more information on how to incorporate postcards and/or greeting cards into your marketing mix, feel free to contact me. I offer a great line of handmade and online greeting cards. Check out www.sendoutcards.com- click option #2 and send a free card. Or follow me on my blog at www.dbjdesigns.com