Posted by PB31 Woman on November 18, 2009 at 1:00am
30 Second Business CommercialHave a compelling response to the question "What do you do?" or "Tell me about you" Make it brief and interesting. If you only have 30 seconds, give them enough of an idea about what you do so that they seek you out to hear more lately. Even in a situation where you have more time, be brief but to the point and then allow them to ask questions. Their questions will give you an idea of their particular interest.Join Groups and NetworkJoin or create a leads exchange group. Find or create a group that has members with businesses aimed at a similar target market to yours. Job seekers find others looking in the same industries. If you join a group where everyone markets to consumers and you market to businesses, you probably won't be able to give or get many leads.Use every social occasion as a networking opportunity. Have your business cards ready if someone asks for one.Build Business RelationshipsForm strategic partnerships with others. If there are other businesses related to yours, seek them out and establish your own relationships. For example if you are a wedding planner you will want to form partnerships with florists, photographers, bands, DJs etc. Refer to your strategic partners and they in turn will refer to you. Job seekers find some partners who are at a higher level than you and who when they find jobs will help you find one in their new company. Of course you must plan to do the same for them.TestimonialsMake a list of testimonials from customers to use with potential customers or employers. Make these testimonials part of your brochure and/or website, and have as a separate document to put into proposals.Domain Name & LogoUse a domain name that tells what your business is i.e. bob@bobthebuilder.com. When someone calls Bob they will probably ask him what he builds. The email address itself opens conversation.Create a unique style or logo that makes you memorable. Establish yourself or your logo as a brand so people remember you. Frank Purdue did it as a person. Coca Cola does it as a logo. You can do it too!How do you Market Your Business?
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