Who are you? Do your clients, customers recognize who you are? Would prospects recognize who you are and become immediately attracted to you? Or would they
turn away because there's nothing for them to identify with.
If you answered no or I don't know to the above it's time that you learned
more about personal branding.
Think about Johnson and Johnson, Pepsi,Joyce Meyer, Kelloggs they are all branded and all you have to do is say the word and people know exactly what you are talking about. Some more than others, however, there is branding involved.
So you may be asking how do I begin building my personal brand?
Personal branding is the process whereby people and their careers are
marked as brands. It has been noted that while previous self-help
management techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self packaging. The term
is thought to have been first used and discussed in an 1997 article
by Tom Peters,
Your brand is how people think about you. Learning more about you,
self discovery and assessment is key in beginning the process of
personal branding. This process also involves developing your vision,
what makes you unique and how you can help others.
Your vision is like a compass a guiding light. It helps us to stay focused
on our goals and plans in life.
When taking on the endeavor to build your brand keep the following in mind....
It's important to consider how you communicate visually, verbally and
in writing. If you don't know you're actually branding yourself in your
You also make it easier to develop your marketing plan when you build your
What makes you different or unique?
How would you say people describe you or better yet how do you describe yourself?
Do you know who your target market or audience is?
Some may consider this your niche. So very important and no it doesn't
cut off your reach in essence it expands it because instead of grasping for straws
you know where to put your focus.
It's also key to discover your why. Why do you do what you do?
What motivates you?
What sets you apart?
Do you have a creative angle to what you do?
If you want to accelerate the process towards your empowering success
it's important to start developing your personal brand.
Who are you? Start taking notes and write down your values, what you'd
like to do in life, how you'd like to be seen, what sets you apart and then
use some of this to develop your vision statement and
you'll be on your way to a definite brand of YOU inc.
If you'd like more information on discovering your authentic self and
getting started on your personal branding contact me or get connected
with my Inner Circle
Read more empowering posts on my Women's Life Empowerment Blog.