8 Steps to Search Engine Optimization (SEO)

Search Engine Optimization, or simply SEO, is a long procedure that is required if you want your online business to get attention and realize a profit. Without SEO, your business may look nice, but it won’t go anywhere. This is the most important way to get site visitors, so it is extremely for you to learn at least the essential steps to optimize your placing with the search engines. Below are the eight basic steps you will need to put into action.Learn everything you can about those who compete for your customers. Do searches regularly to keep an eye on both yours and their rankings and to check for any new competitors on the scene.Get together a list of keywords. The lists are there for the picking, but you have to go after them. Rank your list to reflect the words that best describe your site.Find ways to create phrases with the keywords you've listed. The more phrases you are able to include in the content of your site, the higher your results will be.Change the content within your website. Alter everything from headlines to content in your entire site to make your site more likely to attract traffic.Fine-tune your keyword list regularly. Realize that the internet is always changing and you must adjust your words to keep having the same impact. Make adjustments as needed to keep your place at the top.Make sure that your web address is submitted to the best search engines. You don’t want to be passed over because you didn’t tell the big search engines you are there. Do this submission regularly. Knowing the most popular search engines is essential.Keep a record of your rankings. Just like test results, the rankings you receive will let you know how well you're doing and how far you need to go to reach the top. Use the data to figure out what works and what doesn’t and adjust accordingly..Repeat often. You will need to do these steps on a regular basis. Your competition will. Always search for new ways to get better results. Refusing to change isn’t going to get you anywhere.This is a basically simple view of the procedure you need to follow to optimize your search engine results. There are definitely other ways to fine-tune your site's rankings. To get you started, however, this list will give you a decent start to higher rankings and more profit.
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Comments

  • Hi Barbara,

    Great information. I did the SEO exercise a month ago based on a post from La Shanda on SEO optimization. The result was more traffic to my website, but I would like to do this optimization on a regular basis like Itiel. I guess I will just need to make it a task that I complete every quarter. People wonder why they are not getting traffic to there website - not having SEO may be one of the reasons. I appreciate you sharing this information.

    Have a GREAT week!

    -Teresa
  • This is a good post. You are on point with the content of your website. I took an SEO class and learned so much, it took a lot of time, but it was worth it. I make it a point to fine-tune my website (keywords, content,etc) every 3-6 months. I recently changed content around and added more keywords. I received a call two days ago with a lady looking for deodorant. I asked how did she hear about Smell Goods. She replied, "I typed in 'good deodorant', and that is how I found you." I thought that was awesome.

    So yes, SEO can be time consuming, but in the long run, if you are trying to have a strong online presence, is worth it.

    Barbara you are a great source of information!

    Itiel
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