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Importance of E-Presence in the Google Age
By [http://ezinearticles.com/?expert=Maria_Lisa]Maria Lisa

In the world that we are living in today, we want everything to be a click away and internet provides the platform to do just that. Many term an IT expert as the engineers of the modern era and why not it is due to them that we can buy, sell, learn, teach and do pretty much everything that comes to mind. Websites and web designing play a pivotal role in today's society. Long story cut short, a well managed website brings profits and recognition to any business.

In the digital age websites are the most effective tools to attract customers and the best way to utilize this tool is to have as much and as easily understandable information as possible information displayed on your websites. As the end user loves web pages that save their time, cost and energy.

To have a compact website that covers all aspects and gives the user all the information that he desires through a simple yet attractive interface the web designer needs to know what exactly the customer is looking for, one has to get into the shoes of the customer and understand his needs and preferences like his own. i.e the website developer or the designer or for that matter even the programmer should know exactly what information does the customer need, how to facilitate him/her and keeping things clear and simple without compromising on presentation.

Bottom line is website development must be precise, on the target and object oriented in order to get maximum output.

Coming to the technical side there there are various diverse technologies being used for website designing. Some of the major technologies that are being used most commonly are as follows:

Server-side scripting (e.g PHP and ASP)

Markup languages (e.g HTML, XHTML and XML)

Style sheet languages (e.g CSS and XSL)

Multimedia technologies (e.g Flash and Silverlight)

Database technologies (e.g MySQL, MSSQL)

Client-side scripting (e.g JavaScript and VBScript)

Furthermore websites may also be divided into static and dynamic depending on the utility of the website and the designing budget. A dynamic website usually comes along with a content management system using which you can easily update content sitting anywhere in the world if you have access to internet.

The benefits of having a website are countless in this era that would be remembered as the GOOGLE age for the years to come. Here are some very important advantages of website development and having an e-presence:

1- 24/7 access to customers/users whenever and wherever they want it.

2- Having an online presence means you have a global presence, meaning feedback from any part of the world is made possible opening new avenues to expand your business and getting recognition.

3- Comfortable way to do business, all you need is a laptop and an internet connection to be a businessman doing business worldwide sitting on your living room couch with all the comfort you need to work efficiently.

These and many other advantages make [http://www.webcreation.us/]website design ing & [http://www.webcreation.us/]website creation and development a hot cake in the market and make you realize that doing business is not so hard anymore. All you need is a little bit of determination, a whole lot of skill and some patience.
That is the secret behind having a successful e-presence!

Article Source: [http://EzineArticles.com/?Importance-of-E-Presence-in-the-Google-Age&id=6768374] Importance of E-Presence in the Google Age

http://BusinessCreditAmerica.com 5 Reasons Internet Marketers Fail in Business.

In this video I discuss why Internet Marketers fail in business and how to avoid these failures.  
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1. Internet Marketers or online marketers don't know how to properly structure their business.  They seek out help from companies like Legal Zoom to help them structure the business.  However, companies customer support  does not understand that their is more things that go along with structuring the business then just filing some secretary of state paperwork.  The clients business must be properly registered online in multiple data bases, so the company can get the exposure it needs from 3rd party companies.

2.  Many internet marketers don't use their own products.  This is a problem because if you don't know your product then it becomes challenging then to get someone else to purchase and use your product.  The force their products on potential customers not knowing if that  product it right for that customers. 
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3.  Internet Marketers need to build relationships with their customers.  Building a good relationship before and after they purchase from you.  This help builds the customer confidense that they made the right choice in purchasing from you. You never want a customer to have buyers remorse, because you never communicated with them after they purchased from you. 

Although, many of them may not use the products giving them a follow up call or sending them an email shows that you were interested in their purchase, and you want to see if they make have an issue with the product.

4. Learning how to manage the business.  A lot of internet marketer don't treat this as their business. They look at it as away to earn some extra cash with out the responsibility. Understanding they may be using it as a career change, it still is a business.

You still need to invest in the business, whether it may be education or software to help you run the business much soother.  Their accounting and taxes to be paid for what ever income that's generated from the business.

5. Many internet marketers want instant success.  They don't realize it takes time to grow the business in order for your to have success in it.  It's not easy, it's a growing and learning process.  We would all like to have short cuts in business, but it could lead us to a loss.  
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I encourage you to join the business credit forum to get access to more videos and other resources to help you grow your business.  
goo.gl/xfsIVs http://BusinessCreditAmerica.com

Internet and network marketer must understand the basics of SEO to ensure that content and website promotion reaches search engines like Google and Yahoo. When you have a better understanding of how search engines work, you'll know what you have to do to get your articles, blog posts, videos, etc., to rank high on Google.


The first thing you should know and be concerned about are keywords. Google will rank a website based on what they scan when the site is visited. For instance, if they see a site that has the keyword "lose weight for good" throughout the content on the site, Google will then put that website on the search engines for that specific keyword.  This way, people who are searching for information on that topic will be able to find what they need. Remember, Google operates for visitors to find what they need.


Now if you have keywords all throughout your site, you will still need off-page optimization with backlinks to get the high rankings. Backlinks will get your site noticed and bring in lots of traffic which is what you want. The popularity of your site is crucial to the internet and your business. Having other websites linking back to your site is a huge plus. Websites that are robust with authority will have Google going crazy. In order for you to gain this popularity that Google loves so much, you have to have links on other sites to link back to your site. If you publish an article or guest post on another blog, leave your URL in your bio. You can even do this when you make comments in places like

Yahoo Answers, forums, blog posts, videos, etc. There are many ways you can do this on different networks. Also, making sure your page is optimized for search engines is a great idea. You absolutely do not want to leave this on-page optimization out.   This is when you include your web page title, meta description, and meta keywords. Make sure these are targeted keywords or key phrases.   


Since you have an idea of how SEO workds, you can now start to improve your website to work toward high rankings on search engines. Be consisent in learning how to use SEO in your marketing efforts.

More info on the blog at http://www.selfmadesavvy.com/info

One of the best ways to increase traffic to a website, especially those that use services like Google AdSense to earn revenue, is withSearch Engine Marketing (SEM) -  using Search Engine Optimization (SEO) to Your Benefit. Learn more: http://websites24seven.com/what-is-search-engine-marketing/

“SEO is critical to your online marketing strategy.”

“Got it. Now, show me how.”

“Good SEO techniques ensure that your website ranks higher and is seen by more people.”

“Right. Any practical tips to go with that?”

“Want to be found by the search engines? SEO is the key!”

“Yeah, I know. Thanks.”

Tired of a bunch of useless information? I mean, most of us know that SEO is key to having our websites found by Google. But, most of us don’t have a thorough understanding of how it works and what techniques and tactics we need to employ to maximize our search engine rankings.

Let’s start from the beginning. Read More

Search Engine Submission Done Right!

More and more people are searching for Black businesses online everyday. If they can’t find your Black business that means you are missing out on all of your potential clients. To help people find your business and learn more your services or products you should have a professionally designed web site with several incoming links from reputable sites that relate to yours.

Your Black business site should reflect a professional business image and contain persuasive sales copy that leads your visitors through a path of action. Do not settle for amateurish designed site with second rate graphics, even if you have an extremely small budget.

Several designers are more than happy to provide you with a high quality designed site with informative and persuasive content with out breaking your budget. If you are unable to get a custom designed site then it is ok to start your Black business site with a template. Just make sure that it is not of those plain jane templates that are common on the internet.

After you have your professionally designed site that gives vital information about your business and convinces visitors to use your services it is time to exchange links. Exchanging links with reputable sites that relate to yours is a great way to increase your exposure online. Link exchanging is also a great way to increase your search engine rankings. Finding sites that you would like to exchange links with can be time consuming and sometimes frustrating. But it is definitely worth it.

Article Source: http://www.articlesbase.com/online-business-articles/get-more-exposure-for-your-black-business-434825.html

Start your search for a web site template or ready made web site start with the Black Business Community Network.

Visit the Black Business Community Network and join their free Black Business Link Exchange.

If you would like more information about marketing your Black business online feel free to visit the Black Business Community Network.

Black business owners often have two very limited resources – time and money.

Because of this they often neglect putting their time and money towards business education. Without proper business education many Black businesses become stagnant and eventually cease to exist.

Thanks to the Black Business Community Network, which is dedicated to bringing Black business owners quality business resources to help them grow their business, Black business owners no longer have to neglect their education.

The Black Business Community Network now provides extremely affordable and educational eGuides. An eGuide, or electronic guide, is digital content that can be viewed on your computer using Adobe Reader. eGuides are often shorter and more concise than eBooks, making for a faster and easier read.

What’s Great about eGuides?

· eGuides are packed full of information – by the time you have finished reading you have vital information you can apply directly to your business.

· Each eGuide covers specific topics so you will not be overwhelmed with unnecessary information.

· You will learn the best practice techniques that have been tested and proven to work – thus saving you time and money.

· You are shown step by step how to apply proven techniques using illustrative pictures and detailed action steps.

· eGuides are short reads – they get straight to the point so you can quickly learn information you need.

· Easy reads - They use everyday language and provide you with definitions for technical terms and concepts to make sure you have a complete understanding of the topic being covered.

· They are provided in digital content so you can conveniently download them using your computer – you don’t have to wait for them to ship.

If you are a busy Black business owner, who understands the importance of business education, then visit www.thebbcnetwork.com/eguides.html to learn more about Black Business eGuides.

Article Source: http://www.articlesbase.com/online-business-articles/great-learning-resources-for-busy-black-business-owners-453589.html

The Black Business Community Network is a network of Black business owners, entrepreneurs, artists, comedians and the list goes on and on. We offer a variety of learning resources and networking opportunities for busy Black Business owners.