Do you know how to create content to market and support your signature products and services?
You probably have some idea of what to do. Tweet it, pin it, post it…may be among some of your options. But, what kind of combination of content is best to promote your offerings?
If you’re still reading this. you probably know what you want to create. But, perhaps you’re not quite sure where to begin.
Educate to Sell Your Signature Products and Services
First let me make one thing clear. Educating to sell does not mean trying to win over people who are not aware or have a desire to solve their pain? I don’t care how much or even how good your content is, these people will never buy or engage. So it is a waste of your time and resources.
Instead, you want to educate people who have the desire and ability to purchase your solutions. Content Marketing is about soft selling by making your customers smarter than they were when they found you. So, your job is to create content that guides them from awareness to the sale, without being all “salesy”.
Once you create your product or launch your service, you want to be sure that you support it with client attracting content that reaches all over the web and sustain sales beyond the launch.
Here are 5 of my favorite ways to create marketing content to support your signature products and services:
#1) Create content that relates to each of your core offers
Content marketing is all about creating purposeful content. Creating content that educates your audience on topics related to your core offers will meet his requirement. Supporting content can include, articles,social media content, info-graphics, emails and more…
Supporting content can also include internal items like step by step training materials, course content, exercises, scripts, checklists, templates, and accompanying articles that highlight the training programs.
#2) Create several types of author resource boxes to get people to click-through your offers
If you want to create more opportunities for your audience to interact with you, create an author resource box. An “author resource box” also known as byline or mini bios are short summaries located at the bottom of blog posts or articles.
You can use your byline and embed links in articles your distribute around the web. This will help you to increase the flow of “qualified” traffic back to your site.
#3) Create social media postings that promote your articles
Most entrepreneurs make the mistake of not promoting their content. Great articles need help getting seen. I like creating the posts as I create my blog articles. It’s just a part of the process, so it helps to ensure it gets done. Plugins like Tweet Old Posts are one way to automate this process and make life easier for you.
#4) Create sample promo content to make it easy for JV and affiliates to promote your offers to their networks
Pre-creating content such as ads, banners, emails, blog posts, social media content and more helps make you more sharable. The easier you make referring and promoting your products and services, the more successful your affiliate marketing and joint venture programs will be.
#5) Create “Welcome Content” to support and guide your customer’s experience after the sale
We often hear about all the “external” content we need to create like blogs and social media content, etc. But, what we often overlook is creating content to WOW our customers after the sale. What type of content can you provide your customers to make your solutions easy to implement?
Exercises, handouts, scripts and templates are some common examples. Some other examples include, learning guides, mind maps, emails nurturing campaigns and newsletters. The more you can wow them, the more they’ll come back again and again and bring friends.
There of course are other powerful forms of content to promote your core training programs products and services. I will explore them in this article series so stay plugged in.
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