Lessons from ONLINE MARKETING

Whoa!!

Today is the end of my 4th month of working my business online and I must say I have learnt a lot.

Meeting new people online has turned to be the most incredible thing for me. I decided to network online rather than offline because of 3 reasons.

a) I had a baby boy 5 months ago and no way no how was I WILLING to miss any single minute of him. (Just like I left Corporate America 5 yrs ago at 22 to work for myself and NEVER looked back and oh yeah..I intend to KEEP it that way). Working together with our son daily has created such great energy and drive for both myself and fiance who is also home and we are doing INCREDIBLE things online.

b) I wanted a change, no more parties for me, I had enough of the driving and out with the old in with the new.

c) Everyone is HOME and ONLINE now. Can you imagine that we have millions of people connecting online every minute? WE now have jobless people looking for online businesses...So WHY would I not take this opportunity to deliver to the people?

So far.. so new.. so good.

My first 4 months have been great. I was and still am in a learning mode, getting to know how the online world works and also the interaction process.

I have learnt that everyone HAS something they want to SELL. I also know WE ARE ALL SHOPPERS. ( Almost everyday we buy something may it be groceries, fast food, gas..we are buyers period!! whether we have to buy them, need to buy them or just buy them)

NOW HERE IS MY POINT--What I found out after those 4 months is:

a) CREATE AN ONLINE PRESENCE...you know where if someone mentions Jessica they say "Oh yeah I know her the Free Biz Networking Chat lady, the one that sells those Health and Wellness products that so and so used and got great results, felt better, no more pain, slept better, got off her meds" You know what I am saying? I have a list of about 10 women I can say I have built a relationship with (without the desire to sell to them or them to sell to me..purely and sincerely relationship building) and these women ARE definitely part of my shopping MALL since I have decided to support WAHM..no more buying from other retailers the things I can buy online from WAHM.

b) PUT OTHERS FIRST--BECOME A SERVANT-Help others without thinking of the money. Serve the community, be the first to run to help the online community. If someone is needing help with ideas and you have one, share it. I remember Luella Mills giving me a link to 10,000 Free Leads... now guys...this blew me right off the water ( I know some people who would just keep those to themselves in FEAR that if they gave them out those people would buy from the other person)..people share share share..I remember sharing the same leads that I took time to organize with others and GUESS what... and not saying it was the leads but hey one is a client and the other a team member...go out and support without thinking about YOURSELF FIRST.

c) TEAM WORK WORKS--YOU CANNOT DO IT ON YOUR OWN!--Now I am big in creating groups that gear towards the same cause. Lenisa Cooper is a perfect example. She should be applauded for her continuous efforts to REMIND PEOPLE that WE NEED TOGETHERNESS especially at this time. Many times she speaks and blogs about people getting together and getting to know each other AND that in the future leads to CREATING a big ONLINE MALL where you know FROM WHOM TO GET tupperware, candles, dish gardens, business cards, greeting cards, home decor and so forth but wait...if I never met you or even got to hear a presentation from you how will I find you? Day in day out WE MUST allow others to KNOW what we do ( Of course there is a better approach to that lol don't just invade them and bombard them with ALL YOUR SALES AND PROMOS). It is your responsibility.

d) IT TAKES TIME TO BUILD A NAME--Well one time hitting obviously has not worked for MOST of us. Mhhhhhh think about this with me. I meet 10 new people today, pitch my sale and if they don't buy they never hear from me again! What IF maybe at that time those same people, the people or person who needed you was offline on the phone and MISSED your presentation, what if that person DID NOT HAVE MONEY AT that time? Time is critical yes but we need time to build trust, we need time to get to know you so we can be comfortable enough to spend and invest in your product/service or business opportunity. I had to hear a few Send Out Cards presentations by Kim before I embarked on using them, first trying the FREE CARD and oh my WONDERS!!! I am now sold to the service. Invest the TIME to participate in the online world, blogs, comments, biz networking chats, groups and so forth. Be active don't just join to have so many on your belts.

e) LEARN THE SYSTEM--Plain and simple. The online world is easy. Just connect the dots. You can have your site displayed at many different locations in various ways. Some are FREE like backlinks that you can use in your signatures or blogs. You can also place banners in a high traffic site make sure that the pages have a ranking before paying for 10 visitors a day. I mean if you are paying then there better be some eyes right?

f) BE PATIENT---I know..I know sometimes it seems as if the one week campaign is not working and we run off to another campaign failing to realize that we need to assess each individual campaign and see which works and which doesn't and most of the time, TIME will help you determine if that campaign is a go or a drop. Don't get me wrong here sometimes you have had patience and it's still not working, and if this is the case where you have done something over and over again for a substantial amount of time which for me is 6 months (it depends on your perception of substantial amount of time) and it is not working, drop it, change it, fix it, or find a new thing.

Focusing on these 5 things for the last 4 months ONLINE have personally increased my sales and team growth by 50% I am now looking forward to an INCREDIBLE close of the year!

Well, it's 4.09 in the morning..enough of my recollection of what I learnt the last 4 months..

Wishing you success and growth in your business...

See You At The Top!

Jessica
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Comments

  • Ladies, for some reason I did not get notification that you had posted some comments!

    Thanks and glad to know that you found it helpful :)

    Jessica
    Owner
    Homebiz Connection Network -Network Over 1300 Homebased Business Owners!
  • Great post Jessica....I think #6 should also be #1. We must be patient in our online endeavors. Enjoy what you are doing and definitely have patience. Great advice & congrats on the baby.

    Pamela
    CMB Virtual Assistants
    www.cmbvirtualassistants.com
  • Those are some good tips; I'll definitely be using them. Thanks for sharing!

    ~Jamie
    Freelance Article & Copywriter
    mochawriter.com
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