skills (11)

I want to invite all of my friends here on Black Business Women Online to visit my blog I teach lifeskills such as extreme couponing, sweepstaking, business skills, farming, etc.. as a born again Christian my goal is to help families live a better life. 

say hi to me on twitter @R47R

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I want to invite all of my friends here on Black Business Women Online to visit my blog I teach lifeskills such as extreme couponing, sweepstaking, business skills, farming, etc.. as a born again Christian my goal is to help families live a better life. 

say hi to me on twitter @R47R

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Do you have the skills to market to $11.8 Trillion MultiCultural Marketplace?

Juniques MultiCultural Connections ( is pleased to share information, that will help any business owner, that want to be part of trillion dollar business to business and business to consumer, multicultural marketplace.

JMCC offers multilingual/multicultural online radio and television. Come see and hear the global audience we are part of. ( )

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity, typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market."


Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents such as; language, traditions, celebrations, religion and any other concepts, to communicate to and persuade that audience.

The reasons for multicultural advertising People tend to live within their cultural boundaries; i.e., people have their own cultural values and norms, which influence the way

they think, feel and act.

People in a particular ethnic group tend to share the language, customs, values, and social views, and these influence people’s cognitive (beliefs and motives), affective (emotion and attitude) and behavioral (purchase and consumption) processes.

Based on this notion of “advertising as a mirror,” cultural values and standards are implanted in ads in such a way that consumers can “see themselves” and identify with the characters in the ads and feel affinity with the brands.

Multicultural marketing can have a positive influence on "mainstream" marketing in a variety of ways: Innovation:

Charting a multicultural marketing strategy goes beyond identifying communications programs and promotions tailored to these markets.  

Multicultural marketing is an engine for innovation.

Growth: If multicultural segments are growing at higher rates than the general population, it implies that they are also consuming most products at higher rates than the rest

Globalization: Once a corporation acknowledges the value of multicultural marketing and begins investing in research and development of products and new marketing capabilities, these can be leveraged in the global environment.

Skills required

It is suggested that the following skills are required in the field of multicultural marketing.

1.To spot patterns that allow subcultures to be grouped together, so that a common marketing strategy may be extended to several subcultures in a group (“transcultural” marketing)

2.To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is

important to the specific culture (multicultural marketing)

3.To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level

(tactical adaptation within a subculture)

4.To develop parameters of culturally acceptable marketing stimuli; and

5.To establish a protocol for measuring cultural effectiveness of the stimuli.

Creating a multicultural marketing strategy

Multicultural marketing focuses on customizing messaging and marketing channels for each target group, as opposed to simply

translating a general message into different languages, or including token representation of different ethnic groups in imagery.

Multicultural marketing is also complicated by the degree of mainstream cultural assimilation within ethnic groups themselves.

Some segments, such as recent immigrants, may highly prefer use of their mother tongue, have limited proficiency in the local language, and be highly geographically concentrated.

Other groups, such as second-generation individuals born in the new homeland, may be bicultural but have less proficiency in their parent's mother tongue and be more geographically dispersed.

An ethnic marketing strategy is developed around the values and attitudes distinctive to a particular ethnic group, and generally includes the following aspects:

Identification and collaboration with community leaders

The promotion of culture, symbols and celebrations important to a precise target Enhancing and focusing on the cultural uniqueness of ethnic group

1) Understand cultural differences in communication patterns, values, and behavior in the target ethnicities.  


2) Assess cultural affinity among ethnic audiences.


3) Segment the ethnic audiences based on the level of cultural affinity.


4) Evaluate the need for adjustments in strategy and tactics.  


5) Explore culturally acceptable/unacceptable, sensitive/insensitive advertising messages among the identified segments.


6) Develop the most effective and efficient advertising tactics targeted to the identified segments.


7) Evaluate the effectiveness of advertising campaigns among different target segments. This process is also known as ethnic marketing.

Pioneers Pioneers in the field of multicultural marketing include Madam C. J. Walker, African-American businesswoman, hair care

entrepreneur,Procter and Gamble, Mc Donald's,Pepsi cola and Benetton, and the entrepreneur Francesco Costa with My Own Media and ISI

Holding in the foreigner services sector, Joseph Assaf with Ethnic Business Awards, Alan M. Powell CEO of AP & Associates


JMCC offers multilingual/multicultural online radio and television. Come see and hear the global audience we are part of. ( )


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Hello Community, Juniques Multi Cultural Connections suggest this ebook for a good read.

We definitely want our children to be confident!!!!

Although nobody gets a parenting manual or bible in the delivery room, it is our duty as parents

to try to make our kids as well rounded, happy and confident as possible. This book will give you

the parenting skills necessary to raise confident kids

Click here to get your copy of Developing Confident Children


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Empowering last words of 2010

I shared the following on Facebook and wanted to also share them with you. Ending on number 8 wasn't intentional, however, it all worked out
quite well if I can say so myself. Enjoy!
 Empowering last words of 2010: #1 Although there are great blueprints, systems, formulas and 12 steps to follow never forget to keep God in your plans
(actually at the head).There is nothing new under the sun and you are
empowered to create because you have the creator within you. Creating
innovative systems, blueprints with your unique design inspired by God's
wisdom. Remember "Wisdom tells knowledge what to do!"

Empowering last words of 2010 #2 Want to Supercharge your entrance into 2011?
Cultivate an attitude of gratitude regardless of what wasn't
accomplished in 2010. Start a gratitude journal (If you don't have one)
Post at least 5 things you're grateful for Thursday and Friday Morning.
Give it an extra power-boost with evening posts on Thursday and Friday.
Your attitude determines your altitude. Continue & Soar in 2011!

Empowering last words of 2010 #3 Is there any unfinished business you need to
close before you enter 2010. Phone calls you need to make?Forgiveness
you need to impart? It's important that you make peace for complete
healing of your soul even if they've gone on."Unforgiveness is the
poison one takes expecting the other person to die." Author (Young man
from Africa) "Forgive, let go and live!"(c) My long awaited book

Empowering last words of 2010 #4 Have you heard this? Some things never change?
There may be some validity to that , however, if you're going to move
ahead and realize empowering success you must change your response,
change your actions. You'd be surprised how this defuses many negative
situations. Besides it's essential to stressed-less living.

Empowering last words for 2010 # 5 Although we're anxiously awaiting 2011 I am not
one to take any day that God gives for granted. God's gift to us is
life & what we do with it is our gift to HIM. So.... maximize every
moment through 2011. 2010 is not gone yet & if you read the
obituaries you'll see many that thought the same & didn't make it to
2011. Celebrate & be thankful for every day while making plans for

Empowering last words of 2010 #6 Remember: As we remember those gone on in 2010,
good times,sad times,challenging times we take from each the lessons God
allowed us to see and learn, the gratitude of being blessed with those
gone on to be part of our lives and celebration of the victories.As we
move forward in 2011 cherish the love of family & friends when times
seem challenging remember How Faithful God has been.

Empoweringlast words of 2010 #7 Set Intentions and Expect - When you set
intentions you aren't preoccupied w/ the how as much as the desired
result. Set your intentions for the New Year & then Expect. There is
power in expectation. Expect to receive,to be empowered to manifest
your desired results through systems designed to help you chart your
course. Connect w/ an accountability partner. Co-Partner w/ God!

Empowering last words of 2010 #8
# 8 stands for New beginnings. I didn't know how many ELW of 2010 I
would write, however, somehow I've ended here. The last words "Celebrate
New Beginnings!" We are entering into a new year with it's own path
that we each have for our lives. Go with God. Stand strong. Fear-less
and Faith-full. There is nothing you cannot do with God on your side.
wish you Peace, Love and Joy. A prosperous New Year!!


Happy New Year!


Robin aka The empowerment Diva

Authentic Life Empowerment

Mentor,Coach,Trainer and Public Speaker

Empowering New,Emerging,Aspiring and Enterprising Woman Entrepreneurs

90 Days to Business Breakthrough!

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Since you’re selling to human beings wouldn’t it be great to know the five secrets that have the greatest influence on your customers? What I’m about to share with you will make you the Guru of Sales in your niche. I’m going to put them in the order of use in the marketing process, but they can overlap or be switched around to fit your situation.

What happens in nature when there is a vacuum? Right. There is an attempt to fill that void, and human nature also follows that law.

1. Filling the void – When someone does a personal favor or gives them something of value for free, this act provides an imbalance in the relationship. This creates a subconscious pressure on the recipient to give back in some way. This is what’s known in marketing as filling the void.

2. Reciprocation – In marketing the word “FREE” has the most response of any word in the English language. That’s why marketers use it over, and over again. Everybody likes something for free, don’t you? Even though “free” means there is no obligation or cost, the recipient does feel obligated. If something of real value is given to the person, an imbalance is created – a void in nature – that needs to be filled. Maybe not immediately, but if that person has gotten great value and use from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.

You’ll find that some people just don’t seem to reciprocate, and it could be that they didn’t appreciate the full value of your offer. This is why it’s so important to make sure when you are offering a free gift with a promotion, that your customers are made aware of the full value of what they’re receiving.

What really makes this work in marketing, though, is that you make your “free” offer available when your customer takes action. Now it can be a very small one like filling out a customer card for you (which gives you their name, address, and email address), or accepting your product on a 30-day trial.

3. Getting your customer to like you - Have you heard the phrase, “if a customer knows, likes and trusts you then they’ll buy from you”. Well, you’ve gotten them to know you with your “free” offer, the next step is to get them to “like” you. The quickest way I know to get someone to like you is for you to let them know that you like them (reciprocation, again).

Now, not ALL people are going to “like” you and you’re not going to like all your customers, but if you take this approach you’ve a lot better odds of finding customers.

When you’re writing your ads and marketing letters always write as if they are a personal note to a real, live, breathing friend. Use plain talk as if you’re talking to your best friend, and not “hi-tech techno babble”. Keep it simple!

4. Trust – I don’t know about you, but when I hear someone say “TRUST ME” it reminds me of a snake oil salesman and makes me do anything but trust them. So how do you get your customers to trust you? Take a leadership role with them and tell them what they should do to take action and buy. You must be or present yourself as an “Authority” figure. An expert in your field and the only one they should buy from as proven by the endorsements of your other customers, their friends and neighbors.

If your offer is made in a letter, than include some endorsements from others, mention articles written about you, books, articles, newsletters that you’ve written, etc. It is interesting that most people don’t want to make a decision, and it’s better that you give them an action plan to say “yes”.

5. Scarcity – This is one persuader that really motivates humans to action, and you must create and manage this to your advantage in every offer you make.

People want things that solve their problems or make them feel good about themselves that are of good quality. They want it even more – if the quantity is limited in some way. Remember the law of supply and demand? If the demand for a product is high and the supply is low, then the price that’s charged will be accepted readily be it high or low. (Sounds like buying gas for your car, doesn’t it?)

Even if you create the “perception” that there is a limited quantity available, a limited time frame for availability, or whatever you conceive to use, you’ll find this a catalyst to action for your customer.

Of course, it goes without saying that you always include a guarantee of some kind in your offers. I always like the “no questions asked” type of guarantee for 30, 60, 90 days or even a full year if it fits for you. With this you’re emphasizing your credibility (trust) by saying you’re going to be around for a while. I’ve found that most times there are very few takers to the guarantee policy you offer, and if there is – you don’t want to keep an unhappy customer anyway.

Be sure to include all five of these tips in all of your offers (ads, sales letters, presentations, etc.) and you’ll see dramatic results and an increase in your business.

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Your First 90 days in Business

.The process of starting a business involves key steps from choosing a business name to selecting a business structure. Once your doors are open, the first 90 days of being in business sets the foundation for successful survival. Learn what you need to know during the first 90 days of starting a business.Get the First Customer: You aren't in business until you have a customer. If you didn't have a customer at the beginning of startup, make this priority one. Reach out to your warm contacts. People who know you will want to see you succeed and will give you the necessary business or referrals.Master Selling: Selling is essential to business success. It's a business function often downplayed by new startups lacking sales experience. Set a regular time weekly to learn and apply new selling skills in your business. Forget the hype that marketing will do the selling. Marketing is a separate function from sales. Marketing will create the interest to contact your company. Once you have contact, use your selling skills to close the deal.Make a Profit: Sales revenue shows on the top line of financials. The profit is the bottom line. Without profits your business will fail. Understand the costs of your business and ensure you focus on making money. For certain businesses, profits will follow an investment in inventory or other start up costs. Run financials to determine when your company will be profitable.Evaluate Pricing: When starting a business it's common to make assumptions about what prices to charge customers and the profits made. During the first 90 days your assumptions will be challenged with the realities of the market place. Take a close look at your price strategy. Don't make the common error of trying to be the lowest price provider. Your competitors have established their businesses and can often undercut prices longer than you.Set Quarterly Goals: Running a new startup is time consuming and stressful. You have to learn multiple skills and have numerous systems to setup. It's easy to get caught up in the day-to-day. Successful entrepreneurs know seeing the horizon and having a 90 day plan with objectives and milestones can mean the difference between failure and survival.Find Your Entrepreneurial Type: Your business personality type is the traits and characteristics of your personality that blend with the needs of the business. If you better understand your business personality, then you can give your company the best part of you.Reward Yourself: Starting a business is like launching a rocket into space. The amount of energy to leave the earth's gravity force is tremendous but once beyond the pull of the earth the energy needed is reduced. Recognize the energy you have expended to start your business and take the time out to reward yourself. The time off will recharge your motivation and ensure success for the next 90 days.
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Finding Your Passion

What does it take to find your passion. Four years ago I got serious about this, I walked away from the co-operate world to find my passion and make a living doing that. I have have had speed bumps, I have had detours, I have had disappointments, I have had failure, I have wanted to give up on pursuing my Dream.People have laughed at me, asked me what in the world was I doing why did I leave the comfort and stability of a paycheck? All of this was needed for me to reach where I am today. If I did not go through this I would not have found my Passion.Everyone wants to do what they love to do, there is no doubt about that, but how many are willing to go through all the the ups and down to get there. well if you want to be fulfilled in life you will take the risk. Risk it all to get to a place that you can truly look back and say it was all worth it. "CAUTION !! NOT EVERYONE HAS TO QUIT THEIR JOB" Calculate your risk! Be smart about it.Being true to yourself and following your Dream takes work. You have to be willing to work on yourself. Relationships in life are the tools that are used to help you navigate your life and find the true meaning of life. Look around you, which relationships are causing you pain? When you take the time to review those relationships and take inventory of what is really going on inside of you, you will find that this is your moment to face life's obstacle so that you can reach your destiny. Once you take the time and work on the most painful relationships, you will come out a winner, whether you have to let go of that relationship and move on, or make it more healthy is all the work you need for personal growth.Now you are ready to move into personal development. You will find that you are becoming more energized to start working on the things that you have always wanted to do. There is no more hindrance, you have worked on the most difficult tracks of life. You are now ready to go and rise up to your full potential. You can face anything, nothing will move you as long as you keep your head up!Start with thinking about what comes naturally to you, what do people say, you are so good at? I love to write, I write and write and write, I always have something to write about, I always have to write a shopping list even when I will not follow through with it, I just enjoy writing. People noticed and they always told me you are a writer. I had to one day say "yes I am a writer", then I started writing stuff that I could share with others, other than writing a grocery list or writing in my journal. I took the time to share my talent, and gift.Once you open one gift, the other gifts in you will start screaming to be opened too. You will start to realize there are so many boxes that needed to be unwrapped, you might not necessarily like some,but they are still yours to keep. DO what ever you want to do with them, you can give them away, keep them, or sell them.What gifts are you willing to give away today? Those are the gifts you are willing to give back for example doing Volunteer work. What are you willing to keep, those are the ones you use to enjoy your past time. What are you will to sell? Now these are the gifts you use to make money. Are you with me so far?Follow your heart and Find your passion.
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Today is the end of my 4th month of working my business online and I must say I have learnt a lot.

Meeting new people online has turned to be the most incredible thing for me. I decided to network online rather than offline because of 3 reasons.

a) I had a baby boy 5 months ago and no way no how was I WILLING to miss any single minute of him. (Just like I left Corporate America 5 yrs ago at 22 to work for myself and NEVER looked back and oh yeah..I intend to KEEP it that way). Working together with our son daily has created such great energy and drive for both myself and fiance who is also home and we are doing INCREDIBLE things online.

b) I wanted a change, no more parties for me, I had enough of the driving and out with the old in with the new.

c) Everyone is HOME and ONLINE now. Can you imagine that we have millions of people connecting online every minute? WE now have jobless people looking for online businesses...So WHY would I not take this opportunity to deliver to the people?

So far.. so new.. so good.

My first 4 months have been great. I was and still am in a learning mode, getting to know how the online world works and also the interaction process.

I have learnt that everyone HAS something they want to SELL. I also know WE ARE ALL SHOPPERS. ( Almost everyday we buy something may it be groceries, fast food, gas..we are buyers period!! whether we have to buy them, need to buy them or just buy them)

NOW HERE IS MY POINT--What I found out after those 4 months is:

a) CREATE AN ONLINE know where if someone mentions Jessica they say "Oh yeah I know her the Free Biz Networking Chat lady, the one that sells those Health and Wellness products that so and so used and got great results, felt better, no more pain, slept better, got off her meds" You know what I am saying? I have a list of about 10 women I can say I have built a relationship with (without the desire to sell to them or them to sell to me..purely and sincerely relationship building) and these women ARE definitely part of my shopping MALL since I have decided to support more buying from other retailers the things I can buy online from WAHM.

b) PUT OTHERS FIRST--BECOME A SERVANT-Help others without thinking of the money. Serve the community, be the first to run to help the online community. If someone is needing help with ideas and you have one, share it. I remember Luella Mills giving me a link to 10,000 Free Leads... now guys...this blew me right off the water ( I know some people who would just keep those to themselves in FEAR that if they gave them out those people would buy from the other person)..people share share share..I remember sharing the same leads that I took time to organize with others and GUESS what... and not saying it was the leads but hey one is a client and the other a team member...go out and support without thinking about YOURSELF FIRST.

c) TEAM WORK WORKS--YOU CANNOT DO IT ON YOUR OWN!--Now I am big in creating groups that gear towards the same cause. Lenisa Cooper is a perfect example. She should be applauded for her continuous efforts to REMIND PEOPLE that WE NEED TOGETHERNESS especially at this time. Many times she speaks and blogs about people getting together and getting to know each other AND that in the future leads to CREATING a big ONLINE MALL where you know FROM WHOM TO GET tupperware, candles, dish gardens, business cards, greeting cards, home decor and so forth but wait...if I never met you or even got to hear a presentation from you how will I find you? Day in day out WE MUST allow others to KNOW what we do ( Of course there is a better approach to that lol don't just invade them and bombard them with ALL YOUR SALES AND PROMOS). It is your responsibility.

d) IT TAKES TIME TO BUILD A NAME--Well one time hitting obviously has not worked for MOST of us. Mhhhhhh think about this with me. I meet 10 new people today, pitch my sale and if they don't buy they never hear from me again! What IF maybe at that time those same people, the people or person who needed you was offline on the phone and MISSED your presentation, what if that person DID NOT HAVE MONEY AT that time? Time is critical yes but we need time to build trust, we need time to get to know you so we can be comfortable enough to spend and invest in your product/service or business opportunity. I had to hear a few Send Out Cards presentations by Kim before I embarked on using them, first trying the FREE CARD and oh my WONDERS!!! I am now sold to the service. Invest the TIME to participate in the online world, blogs, comments, biz networking chats, groups and so forth. Be active don't just join to have so many on your belts.

e) LEARN THE SYSTEM--Plain and simple. The online world is easy. Just connect the dots. You can have your site displayed at many different locations in various ways. Some are FREE like backlinks that you can use in your signatures or blogs. You can also place banners in a high traffic site make sure that the pages have a ranking before paying for 10 visitors a day. I mean if you are paying then there better be some eyes right?

f) BE PATIENT---I know..I know sometimes it seems as if the one week campaign is not working and we run off to another campaign failing to realize that we need to assess each individual campaign and see which works and which doesn't and most of the time, TIME will help you determine if that campaign is a go or a drop. Don't get me wrong here sometimes you have had patience and it's still not working, and if this is the case where you have done something over and over again for a substantial amount of time which for me is 6 months (it depends on your perception of substantial amount of time) and it is not working, drop it, change it, fix it, or find a new thing.

Focusing on these 5 things for the last 4 months ONLINE have personally increased my sales and team growth by 50% I am now looking forward to an INCREDIBLE close of the year!

Well, it's 4.09 in the morning..enough of my recollection of what I learnt the last 4 months..

Wishing you success and growth in your business...

See You At The Top!

FREE BIZ Networking LIVE Tuesdays 6PM EST!
Are You Sick and Tired And Can’t Sleep!?
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Learning your Business and Industry – Guarantee SuccessBy Rickey Johnson – Owner Juniques Marketing*****Business option -(Get your Free Pre Enrollment Cellular Business Website, Earn money from Cell Phone Billing-*******Another benefit of starting a home based business is the knowledge you gain from building the business.A lot of emphasis is placed on making money from starting an online business.Well, for some, that is a result of building the business, for others, not so.Statistics show that for most, making money, especially a livable income, does not happen.Actually, most spend more money on their business endeavor then they earn from it.Here is what can happen for those who focus on learning how to build their business and learning about the industry they promote.You will gain valuable skills in the area of human resources, administrative processing, marketing and promotions, sales, group development, management and so much more.You can be very knowledgeable about your industry. Cosmetics, Electronics, Telecommunication, Nutrition, and the list continue.You may not become “money rich” with your on line business venture. A lot of factors affecting that outcome are out of your control. However, what is in your control is your learning attitude. You can become knowledgeable in business and industry principles and applications. That knowledge can be converted for use in the offline world (the one, which most people spend the majority of time in). You can enhance (and for some create) your professional and personal standing. Experience is Experience.Until our next communiqué. Have an Exceptionally Rewarding Networking Day.*****Business option -(Get your Free Pre Enrollment Cellular Business Website, Earn money from Cell Phone Billing-*******Networkingly yoursRickey
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