When I first sat down to write the list of keywords I wanted to optimize my website for, it took me about 30 minutes to come up with a whopping three phrases. One of them was "information technology" and I can't remember the other two, but they were just as silly. Why silly? Because they were too general and broad and I had no chance of ranking high for those words. Our search engine optimization campaigns should focus more on the long-tail and/or niche keyword phrases and less on those that are too broad or general.
If you're having trouble making a good list of keywords, start with the following: Click here to continue reading...
