Blogs

How much time are you spending on various activities to grow your business?

One area that I see far too many individuals spending little time on is that of marketing. I don’t know if it’s because of a lack of knowledge or the mere lack of desire to do so.

Within the activity of marketing is also that of recognizing the correct audience. If you neglect to complete this action all of your other efforts will go futile.

It a major factor in realizing the sales and attracting and getting the clients/customers you seek.

The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfil their wants and needs.

You no longer have to feel intimidated by the larger companies. The Internet has opened up opportunity for you to get a market share but only if you take the required steps. Targeting also gives an opportunity to you as a smaller firm to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.

So who is your ideal prospect? Who is it that you are called to serve? The success lies behind understanding this, which requires thorough research and analysis. And yet it can be accomplished with a simple exercise that I share in More prospects, clients an profits Biz Rockin’ Online Boot Camp. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, hobbies etc., are some of the factors that should also be pondered upon.

After this you must identify what keeps them up at night. What are some of their pains?

Your role comes in by discovering solutions that you will provide in response to the identified areas mentioned above.

You must make a list of the benefits of your solution and communicate it in such a way that your prospect will identify you as the solution to their problem or the expert to hire.

This will also be useful in creating your IFO (irresistible free offers), sales/opt in page and other marketing communications.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that they are being directly addressed to. This will further support the Know, like and trust factor which will make for greater conversions. And that makes the whole effort of identifying your target market down to your niche or whome you serve worth it.
Power up your business growth endeavors by taking the steps needed to complete this activity.

If this post has empowered you in any way you I invite you to request your FREE access to my Training audio "5 dead simple strategies to get your product/service in front of your exact target market!

Go to http://bit.ly/getfollowerslikesclients to request it now.