If you've ever wondered why you didn't get any coverage from your local media for an event or announcement, it may be because you didn't send your press release on the right day.
It's true--reporters are always looking for stories but some days are better than others when it comes to getting their attention.
Mondays: It's the beginning of the work week for most journalists. They tend to get swamped with releases and announcement that all seemed to have piled up from the weekend. Your announcement may seem like small potatoes in comparison to some others and go unnoticed.
Tuesdays: Good Day! Email boxes have been cleared out (for the most part) and now they can take a serious look at what is being received.
Wednesdays: Another Good Day! To me, it's better than Tuesday for some of the same reasons.
Thursdays: Another Good Day!
Fridays: Unless you are hosting an event that involves a well-known celebrity or your event is larger than life, Fridays aren't really good days because it's too close to the weekend and journalists are thinking more out their weekend and cutting out early.
Saturdays: Believe it or not, I think Saturday is a GOOD day---if you are having some kind of activity on that day. Weekend Assignment Editors struggle to generate news and if you are doing something noteworthy, they would be likely to cover it. It could be a great human interest story for them.
Sundays: It depends. It could be good if you are doing something on THAT day. Otherwise, if you are submitting a release for something going on the following week, it could get lost in the pile up.
Whenever you choose to submit your release, make sure you follow up with someone in the newsroom to make sure they received it.