press (13)

Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and online tools… and utilizing Press Releases should be a part of that strategy.


So, if you want to reach a targeted audience, here are 3 BENEFITS of using Press Releases and a few quick tips to get started.  Read more...

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Are Your Press Releases Getting No Respect?

Are you one of those people who wonders why you never get any traction from the press releases you send out? Maybe you’re the Rodney Dangerfield of press releases–you get no respect because your releases aren’t worthy of the kind of attention you think they deserve.

How many of these press releases do you think editors get to read every day?

  • How many long, badly-worded releases will they read before, eventually, they become instantly
    put off just by the length of a press release?
  • And how much more likely do you think it is that an editor will read your SHORT, quick-to-read, press

Many press releases are often ignored either because they are poorly written or fail to offer anything of value to the journalist who is looking for a news or feature story. You must have a story to tell, a hook, or an interesting angle.

Another thing, it doesn’t matter how well you have written your press release, if it’s too long then it won’t get read. So keep your press release short. Remove words that do not need to be there.

If you follow these simple rules you will restore the respect your press release truly deserves.

To get your free copy of BAMedia’s: How to Make Headlines with Your Press Release, click here: ebook

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How to Write an Effective Press Release

A press release (aka a media release) is a public relations announcement sent out to the media and other targeted publications to let the public know what's going on with you and your business. It's a way to get coverage in newspapers, magazines, websites and blogs.


Before sending off your next press release, here's what you should know to make it effective:


Have a good reason to write and send one. A few reasons to send a press release: You're starting a new business, celebrating a business anniversary, launching a new product, you've received an award, or you're hosting an event.


Watch the length. If you're sending a hard copy of your press release, it should be no longer than two pages. If you're sending it electronically, it should be between 300-500 words.


Include contact information. This includes your (or the contact person's) name, phone number, email address and fax number. You want to be sure the person reading can easily figure out who she can contact for more information. If she can't get in touch with someone, your information may lose its appeal, and you may lose the chance of being published. Be sure to include the date as well.


Use AP (Associated Press) Style. This is what journalists use; and by using this style, the editor won't have to change anything, which makes his/her job easier (and that's always good).


Create an attention-grabbing headline. Although an editor/publisher will likely rewrite it, your press release should have a good headline for two reasons: 1) It helps ensure the press release gets to the right person; and 2) It helps determine the content of the press release.


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Reasons to Write a Press Release

Writing a press release is a great way to get exposure for your business, service or product without spending a lot of money. It’s an excellent way to make important announcements to interested readers.

Here are some examples of when a press release would be a good idea:

1. Submit a press release about a trade show or seminar you’re hosting or attending.

2. Write a press release about a free class you are teaching that would be of interest to the public.

3. Create a press release about your new web site, or any awards your web site has won.

4. Write a press release about any awards you may have personally won.

5. Create a press release about products or services you’re giving away.

6. Submit a press release about a business association or club you’re starting.

7. Write a press release about a famous person who’s endorsing your business.

8. Create a press release about a partnership you are creating with another business.

9. Submit a press release about a new book or e-book you wrote.

10. Write a press release about major sponsorships you’re involved in.

11. Inform the public about a contest you’re having.

12. Write a release about any charitable projects you’re involved in—especially during the holiday season.

13. Announce your appearance on a radio or television program.

14. Announce the start of your new internet radio show.

15. Write a release if you’ve been invtied to speak at a conference or other type of event.

If you think of any other reasons, please feel free to add them here.

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Check Your Spelling

Having a good command of the english language is not only important verbally but also in the written word. That brings me to the subject of spelling and how important it is to check it BEFORE submitting a press release. Misspelled words will make your credibility come into question—especially if you’re an author. One might wonder if your book is also filled with typos and other grammatical errors.

OK, so here’s a made up press release with some of the most commonly misspelled words. How many did you find?

***The first person who correctly guesses the number of misspelled words will win a free copy of my BAMedia Contacts Directory.*** (Cut and paste press release in email with misspelled words highlighted in bold. Submit by December 15 to ).

New Car Dealership Comes to the Triangle

Congradulations to Taylor’s Automotive for finding a location in Raleigh to set up they’re new automobile dealership. The Mayor says, “It is a priviledge to have such a fine business here. Their the epitomy of what automobile companies should be like.”

Andy Taylor, owner of Taylor’s Automotive says the location came highly reccomended to him by people in the community. “We initially thought being next to a cemetary would be disasterous for our business but that’s not the case at all. We don’t think we will loose any business by being in this location.”

To celebrate they’re grand opening, Taylor Automotive will be inviting the general public in for a pig pickin’ complete with all the fixins’ including marshmellows. “We don’t want to embarass anybody by doing this. We just figured that since we’re in the south, it’s our perogrative to do what we want to make future customers feel welcome.”

To registrar for the celebretion in advance, please call Taylor Automotive at 919-555-1919.

The grand opening is tenatively set for November 21.

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The Best Day(s) to Submit Your Press Release

If you've ever wondered why you didn't get any coverage from your local media for an event or announcement, it may be because you didn't send your press release on the right day.

It's true--reporters are always looking for stories but some days are better than others when it comes to getting their attention.

Mondays: It's the beginning of the work week for most journalists. They tend to get swamped with releases and announcement that all seemed to have piled up from the weekend. Your announcement may seem like small potatoes in comparison to some others and go unnoticed.

Tuesdays: Good Day! Email boxes have been cleared out (for the most part) and now they can take a serious look at what is being received.

Wednesdays: Another Good Day! To me, it's better than Tuesday for some of the same reasons.

Thursdays: Another Good Day!

Fridays: Unless you are hosting an event that involves a well-known celebrity or your event is larger than life, Fridays aren't really good days because it's too close to the weekend and journalists are thinking more out their weekend and cutting out early.

Saturdays: Believe it or not, I think Saturday is a GOOD day---if you are having some kind of activity on that day. Weekend Assignment Editors struggle to generate news and if you are doing something noteworthy, they would be likely to cover it. It could be a great human interest story for them.

Sundays: It depends. It could be good if you are doing something on THAT day. Otherwise, if you are submitting a release for something going on the following week, it could get lost in the pile up.

Whenever you choose to submit your release, make sure you follow up with someone in the newsroom to make sure they received it.

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Finding a Hook For Your Media Release

Who wouldn't jump at the chance to get media exposure. We all know thirty seconds (or more) of face time on TV can generate into financial success for your business, book or product.

But first things first. You need to establish contact with the media so they can determine whether or not you would be a good interview. It starts with the press release.

Here are some tips on getting started:

1. Know your audience.
Who are you trying to reach with your message? "Everyone" is NOT a good answer. You have to target a market: baby boomers, women, work-at-home moms, etc.

2. Why should the media care?
Why should the media person reading this release care? What makes your book, business or product different than the others?

3. Why should the public care?
Why would anyone be interested in what you're offering? Figure that out and make sure you spell it out in the press release. What may seem obvious to you may not be so obvious to the person reading your press release.

4. This isn't an ad.
Nothing is a bigger turnoff than press release writing that sounds like you've put together an advertisement. Reporters want news-worthy stories and ads are not generally newsworthy.

5. Send your release to the right people.
Make certain you send your press release to the right person. If you're mass distributing your release on the internet through a distribution company, choose your target category wisely. If you're sending out releases the old fashioned way, then it pays to send it to a person rather than a generic department or news organization. The best person to send it to is the Assignment Editor in the television newsroom.
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CALLING ALL NONPROFITS...ABC7 WANTS TO FEATURE YOUR EVENTS!! ABC7 is committed to supporting and working with the community based non-profit organizations that service Southern California by providing free air time in the form of Public Service Announcements (PSA’s).

If you require additional information, please call the Public Affairs Department at (818) 863-7220 and state you were referred by KIMIRHOCHELLE!

When submitting your event include:

1.Typewritten public service announcement on your organization’s letterhead or flyer or press release publicizing the event.

**if you need assistance with your press releases please call KRPR @ 909-543-2978

2. Include date, time, place, a phone number and or a website address that the public can use for details, as well as a phone number and contact person for our office to call.

3. Proof of non-profit status for your organization (either a Southern California Broadcasters Association number or a 501-(C) (3) Tax-exempt number).

Send it at least four weeks in advance of the event to:

7 DAY PLANNER500 Circle Seven DriveGlendale, CA 91201

Fax: (818) 863-7227 (Attn: 7 Day Planner)


KimiRhochelle PR Event & Entertainment Firm (KRPR) is a turn-key full service media firm that cross markets and globally transits your brand, image, product, service, event or just information locally, regionally, nationally and internationally.




KRPR offers the following opportunities:

Join our FAN PAGE: post your events, press releases, job/career openings, videos and more.. we share with FB, TWITTER and other social network sites when we repost.

visit: JOIN KIMIRHOCHELLE PR EVENT & ENTERTAINMENT FIRM FAN PAGE.. to receive exposure and for more information about our services..!/pages/Fontana-CA/KIMIRHOCHELLE-PR-EVENT-ENTERTAINMENT-FIRM/121713721808?v=info&ref=sgm

Join the Lyfestyles Social Network: create your profile, add your blog, pictures or events...we share with GOOGLE, YAHOO, FACEBOOK, TWITTER, MYSPACE & more... complimentary!

Send your press releases to KIMIPRFIRM@GMAIL.COM we send to various news media and post on various social network sites.

Send your press releases to KRPRMEDIA@GMAIL.COM we send to various news media and post on various social network sites-THIS IS FOR MEDIA USE ONLY!!!

KRPR creates a media press conference that includes press release creation and submission, media day event planning and management, VIP guest list/RED CARPET and more.

KRPR will create a yearly media strategy based on your marketing and advertisement budget, create the message, brand, image if needed and place in stratetic targeted media platforms at reduced rates of 5%.

KRPR will create, implement, manage your seminars, conferences, special events, holiday parties and/or training sessions in part are in totality specific to your needs and goals.

KRPR will review and/or implement your personal social network cross marketing strategy that includes email database campaigns, branding of logo, revenue stream opportunities, blogging and/or e-newsletter campaigns.

For more info, please call 909-543-2978

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For Immediate Press Release

TRACEY AMBROSE W.R.A.P…. NO LONGER UNDER THE RADAR SCREENIf you are Tracey Ambrose’ colleague you know she has her MBA. If you are her customer you yearned to keep her crochet line a secret just a little longer.However, it is newsworthy that a wife, mother of two and businesswoman has found the time to receive her MBA degree and master the art of Hook and Yarn.A fashion editor obsessed with finding the up and coming urban queen of the contemporary world of crochet will discover Tracey Ambrose W.R.A.P. is no longer under the radar screen.The California native has turned her hobby into a fashion passion. Her designs of contemporary accessories are consistently strutted on urban runways. It’s not enough that the TRACEY AMBROSE W.R.A.P. line of crocheted hats, bags and scarves aren’t your grandmothers’; her items include crocheted leg warmers, wraps offering a layered look, belts and beanies in vibrant colors.From the runway to the market: Darla’s Boutique of Lancaster, California is one of several independent shops offering the exquisite crochet line to it’s’ clientele. Sales generated from both and have shown great potential for more national sales.“I feel so blessed to be a vessel for this vision of crochet design” said Tracey. “Each of our journeys starts with that first small step and I am so looking forward to growing my business as did Lily Chin. Of course she has been in the business for twenty five years and has even written books. It gives me something to look forward to,” she laughs.
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Three hundred churches throughout the Memphis area sponsored a multicultural, multigenerational revival for women this past weekend. In doing so, they answered Ellen Olford’s heartfelt prayer.Redemption 2009, the free two-day gathering held March 27 and 28 at the Cook Convention Center, drew 7,000-8,000 women on balmy Friday night while 5,000-6,000 braved gusty winds and rain on Saturday morning.Sharen Rooks, a conference volunteer and a member of Morning Chapel Missionary Baptist, found many reasons to celebrate as people of different backgrounds came together in a shared act of faith. Morning Chapel was among the African-American churches partnering with local white churches in the revival effort, and the bond already has produced interesting results.“There are changes taking place because of Trinity Baptist and Morning Chapel,” said Rooks, as she, Redemption 2009 event co-chair Vicki Reed and Linda Stephens of Central Church completed final preparations on Friday. “I think this is going to stick. You can see it now and the event hasn’t even taken place,” said Rooks, a minister’s wife and author of “What Happens When God Moves.”The revival comes at the end of the story, however. This tale unfolds 4 ½ years ago when Ellen Olford and husband, David, of Memphis met Priscilla and Jerry Shirer of Dallas. Shortly thereafter, Ellen, who is white, shared her vision – her burden – with Priscilla, an African American who is an internationally-known speaker, author and the daughter of well-known minister Dr. Tony Evans.The multiracial, multigenerational relationship established a foundational guideline for the Redemption movement: prayer partners not only from different churches but from different races and cultural groups.“Four and a half years ago, I said to Priscilla, ‘Would you be my friend? Would you be my prayer partner?’” Olford recounted at Saturday’s gathering.Olford, chair of Redemption 2009 and a member of Central Church, said, “Memphis is a great city with great people and great churches – a town that needs Jesus (to remove) racism and other-isms that separate us.”Prayer partners are encouraged to meet weekly to pray by phone together and once a month in person.The second step is participation in upcoming prayer meetings that will be taking place in the Memphis area, where area coordinators have been assigned in Orange Mound, Whitehaven, Uptown, Midtown, Hickory Hill, East Memphis and Frayser as well as Bartlett, Collierville, Cordova, Germantown, Southeast Shelby County, Southaven, Miss., and Marshall County, Miss.Finally, Olford is asking for more black-white church partnerships, like those shared by Trinity Baptist and Morning Chapel, Bellevue Baptist and Impact Ministries, and Central Church and Mt. Moriah East Baptist, just to name a few.A Rainbow of FaithsAccording to the Web site (, movement leaders, volunteers and participants are “Godly women with hearts burning to see evangelical Christians of different races unite to further God’s kingdom (who) have been dreaming and praying and planning …to see revival sweep the Mid-South…. Churches will come together for Redemption 2009 to create a catalyst for unity and reconciliation among sisters in Christ, spanning generations, evangelical backgrounds, neighborhoods, cultures and races.”The unity among sisters was evident as dozens of women stopped by the Marriott Hotel’s Magnolia Grille, across the street from the convention center, to eat before for the conference. Black women and white women sat together at tables, engaged in both light and meaningful conversations.Young women from Fellowship Memphis were among restaurant-goers. Group leader Suzanne Presley said 100 members of the multicultural church were attending the revival and they were expecting a “word from the Lord.”“We’ve just been praying for it,” said Ariyana Rimson.RevivalIn addition to first-rate expository teaching, Redemption 2009 showcased contemporary and hard-core gospel music. Priscilla Shirer’s brother, recording artist Anthony Evans and his band performed contemporary gospel, such as “You Are Good,” “Everlasting God,” and “Mighty to Save.”Grammy-nominated gospel vocalist Beverly Crawford brought the hard-core gospel with “If the Lord Never Does Anything Else” and other songs.Ephie Johnson directed the Unity Choir, a city-wide group from 30 churches that performed and backed up Crawford and Evans. A member of Hope Presbyterian and director of Neighborhood Christian Centers, Johnson said the choir has 115 members.Her participation extends beyond the choir , however, as she has several prayer partners, including Kelly Johnson, executive director of Two by Two Ministry. who is 40 and Ephie’s same age; Lucy Long, a 50-something and Carlee Pettis, 70. “They influence me in my walk with Christ,” said Johnson.For her part, the Unity choir director is well ready for a Memphis revival. “This is an integral moment. People are ready to rise up and be a city of pride, leadership and unity.”“My goal is to encourage and help Memphis sing again,” said Johnson, who is the daughter of JoeAnn Ballard and has been directing choirs since age 13.“In some ways, we lost our song.”
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Beauty Fixer

I love sharing information about makeup and beauty. You won’t believe the feedback that's coming in. Here’s a few:-I truly enjoyed reading your page. What a Blessing…-Thank you for the wealth of information you have provided on this site...-I hope all is well and I look forward to learning some make up tips ~ thanks for sharing, blessings…Get Excited! Today’s topic is a must-have beauty fixer “Face Powder”. Face Powder provides staying power for your makeup-it won’t last the day without it. It helps absorb the skin’s natural oils to help control shine throughout the day. And it’s the finishing stop that helps your skin appear smooth and natural. You can even brush it on over a clean, moisturized face for a fresh, no-makeup look.Most face powder is made from two bases: cornstarch and talcum. It basically comes in two forms, loose and pressed. Use a loose powder to set your makeup. It works best and lasts longest. Loose powders contain more oil absorbers than pressed powder, so it is the best choice for oily skin. Of course, it you travel, pressed powder is far more convenient to take along with you. Powder is an absolute must for oily skin. It absorbs extra oil from the skin and can be reapplied throughout the day. The finer a powder is milled, the higher the quality, so the less likely it is to cake on the skin. Finer-milled powders will feel more like velvet, whereas less-milled powders eel more gritty.There are several ways to apply both types of powder:A sponge works well for tight areas and is great for “spot” powdering.A brush is the easiest and most commonly used tool. It is great for blending, but you must be careful not to over-blend and brush of what you apply. Or best results; apply a little bit of powder at a time with a brush, instead of applying it all at once, to ensure smooth, even coverage.A powder puff offers the best coverage and is my favorite way to apply powder. Press a puff or sponge into the powder and then “roll” it onto the skin. Pushing it into the skin makes your foundation and powder appear as one with your skin and looks far more natural. To finish, lightly sweep the face with a brush using gentle downward strokes to remove any excess powder.A fingertip works well for a light powder application. It’s a great way to powder underneath the eyes, especially for mature women. Just dip your finger in loose powder. Rub your finger in the palm of your hands to brush off the excess, then trace your finger over the area underneath the eyes set your concealer and minimize fine lines.Tips:Yellow-based shades look healthier and more natural. To get that perfect shades of concealer, try mixing it with a little or your foundation.Until next time…Have a wonderful day!
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The number one tool of PR professionals for more than fifty years has been, and continues to be, the press release.***Visit us now at and learn how to get a Free Press Release (Reg. $99) created for your business/site, mention you are a member of Sistapreneurs with any distribution purchase and we'll add your site/logo to our Featured Business Links page at no additional cost. - Limited Time Offer
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