You have a Facebook page. You have some fans. Nicely done. Now, like the smart beauty salon business you are, you're looking for some proven ways to engage your followers so you can acquire more of them and make the most of your presence on Facebook.
Engaging your fans is a critical piece to building and maintaining a long-lasting relationships on Facebook—and offline! Here are a few timeless strategies that local beauty salon businesses are using with great results.
♦ Spread the Love
Tell your fans how much you appreciate them. Tell ‘em often!
Thanking your fans for their questions, complimenting them on their comments, highlighting their success stories—these things go a looong, long way in social media. Many smart beauty salon businesses on Facebook run a ‘Fan of the Month’ promotion to encourage and reward engagement.
This is really savvy way to make people feel good about themselves and your business while also capitalizing on the power of social proof.
♦ Offer Coupons and Run Promotions
Discounts, coupons, special offers … your followers will NEVER get tired of opportunities to save money and get more value from their purchases. Pro tip: If you want to run a promotion for a specific geographic location, use the Custom menu when you’re posting to target your followers in a certain area
♦ Share Your Knowledge
You run a beauty salon business. You have special knowledge and insight. You can help people. So share! People are always grateful for information that makes their lives easier or more fulfilling. Sharing helpful tips is some of the best engagement around.
It also helps you take advantage of the reciprocity principle: do something nice for someone, they’ll feel bound to return the favor.
♦ Issue a Challenge
We humans are deeply competitive by nature and simply cannot resist a challenge, an opportunity to show the world that we’re pretty darn smart. Test your fans’ knowledge using fun quizzes and polls. Trivia, brain teasers, riddles … you’ll have your followers eating out of your hand by day’s end, trust me.
♦ Take Photos of Your Happy Clients & Customers
Don’t hire a professional photographer. Just start snapping photos with your cellphone and post them to Facebook. You will be amazed—truly—at how people respond. Data collected by social media expert Dan Zarrella shows that photos get more shares and likes than text, video and link updates. This also a great social-proof strategy: other folks will see people enjoying your products/services and they’ll want to join the party, so to speak.
♦ Ask for Advice
The highest compliment a business can pay to its customers is to ask for their input. If you own a beauty parlour, ask your fans to come up with a new beauty salon giveaway! Or let them name your new product. Make it a contest! Solicit ideas and then let your fans vote for their favorite.
♦ Use Insights to See What’s Working
Here’s the beauty of Facebook: you can see what’s working and what’s not. Just export your Facebook Insights data to an Excel spreadsheet to a get quick, clear look at which status updates performed best, what kind of media your audience responds to and what's driving engagement.
Could your beauty salon business be generating more clients and customers online?