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beauty salon owners linkedin

LinkedIn is the Rodney Dangerfield of social media: despite having 200 million highly influential subscribers, it gets no respect. Even though it is consistently ranked among the social giants Facebook and Twitter, it doesn’t seem to get as much hype from the mainstream media. But as a tool for marketing your beauty salon business, it provides a huge edge over its more popular peers. Because unlike Facebook and Twitter, which regularly exchange cat photos, inane one-liners and political rants from nutty uncles, LinkedIn is all business.

How companies are leveraging LinkedIn

You operate a beauty salon business. Your time and energy is scarce. So why should you worry about LinkedIn? Here are a few ways your peers (there are 1.3 million small-business owners on the network) are employing it to their advantage:

  1. Sharing wins: As a beauty salon business owner, you're working hard. Why not share your success stories? Promoting your accomplishments is just good marketing. And with 2 million C-level executives using the site, you might suddenly find yourself with some deep-pocketed suitors.
  2. Getting referrals: LinkedIn makes it easy to get peer and client endorsements for the work you do. Best part? When someone recommends you or writes a testimonial, everyone within your network sees it in his or her activity feed. This type of social proof is the BEST way of getting new customers.
  3. Finding new talent: If your beauty salon business keeps growing, you'll undoubtedly need to hire new employees. LinkedIn is a great place—scratch that, it’s the BEST place—to find new players to include in your team.
  4. Promoting events: LinkedIn’s event feature is a game changer! It has never been so easy to spread the news and drum up enthusiasm about upcoming events, sales and get togethers. You can even use their service directory to find professional event planners to help you.
  5. Boosting website traffic: A little-known secret about LinkedIn is that it’s very influential with Google; if you have a presence on LinkedIn, you’re likely to see a jump in search engine visibility, too. More clicks = more customers!
  6. Getting answers: LinkedIn is a goldmine for information on operating a successful beauty salon business. You can uncover great advice from some of the savviest business minds in the world in LinkedIn Answers and Groups. You will discover over 2000 groups devoted to small-business and beauty salon business related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Whether you require some capital, a new accounting firm, or even a beauty salon business partner, you’re not going to find a better resource than LinkedIn. Anywhere.

We’re just scratching the surface here, folks. The benefits don’t end there. Pay a visit to LinkedIn, set up a page for your business and see for yourself. I know your time is scarce, but trust me, it’s worth it.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com

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Pinterest

I know, I know. You don’t have the time for an alternate social network. Nevertheless I wouldn’t be doing my job if I didn’t talk up Pinterest, as this image-centric social network has become an amazing spot for beauty salon businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s run through why this visual social network so cool—and so effective as a marketing strategy.

Visually pleasing! Less whining!

Instead of being a platform for tedious updates of what people ate for breakfast or ALL CAPS rants from your weird uncle, Pinterest is all about bringing people together who have common interests, whether it’s fashion, beauty, art, food, crafts, architecture, photography, cocktail recipes, interior design..you name it. Copyblogger contributor Beth Hayden sums up Pinterest very well with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Can I get an amen?!

Why are marketers so energized about Pinterest?

For starters, the site is incredibly popular. Last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. No one was expecting it. Even social media watchers were caught off guard. Almost overnight Pinterest became a MAJOR driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s another thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes per month.

So what?

Why should beauty salon businesses like yours care about Pinterest? It’s really quite simple. First of all, the site is a low-key, non-threatening method to meet consumers who are passionate about what you’re interested in! This built-in permission makes it possible to build new relationships with others in your target market. Secondly, Pinterest is a fantastic place showcase your products or services, stay top of mind and grow your “tribe” of like-minded people. Just create an account. You’ll see an array of businesses on the site, such as…

  • Beauty Salon Businesses
  • Hair Artists
  • Makeup Artists
  • Fitness Coaches
  • Yoga Studios
  • Non-profit Organizations
  • Jewelry Makers

The list is endless.

No excuses; start pinning!

Most businesses tend to swiftly think of reasons why they shouldn’t use social media—nevertheless the truth is, many sell themselves short and don’t become involved because they don’t think they have a natural place in a certain network. Now, if you run a bookkeeping business, maybe Pinterest isn’t the best fit, but then again, it’s quite possible that you might be a trailblazer and use Pinterest to showcase your business and have great success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest benefit their business, you can too! It’s just too easy to sell yourself short and come up with reasons to remain on the sidelines!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com

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You have a Facebook page. You have some fans. Nicely done. Now, like the smart beauty salon business you are, you're looking for some proven ways to engage your followers so you can acquire more of them and make the most of your presence on Facebook.

Engaging your fans is a critical piece to building and maintaining a long-lasting relationships on Facebook—and offline! Here are a few timeless strategies that local beauty salon businesses are using with great results.

♦ Spread the Love

Tell your fans how much you appreciate them. Tell ‘em often!

Thanking your fans for their questions, complimenting them on their comments, highlighting their success stories—these things go a looong, long way in social media. Many smart beauty salon businesses on Facebook run a ‘Fan of the Month’ promotion to encourage and reward engagement.

This is really savvy way to make people feel good about themselves and your business while also capitalizing on the power of social proof.

♦ Offer Coupons and Run Promotions

Discounts, coupons, special offers … your followers will NEVER get tired of opportunities to save money and get more value from their purchases. Pro tip: If you want to run a promotion for a specific geographic location, use the Custom menu when you’re posting to target your followers in a certain area

♦ Share Your Knowledge

You run a beauty salon business. You have special knowledge and insight. You can help people. So share! People are always grateful for information that makes their lives easier or more fulfilling. Sharing helpful tips is some of the best engagement around.

It also helps you take advantage of the reciprocity principle: do something nice for someone, they’ll feel bound to return the favor.

♦ Issue a Challenge

We humans are deeply competitive by nature and simply cannot resist a challenge, an opportunity to show the world that we’re pretty darn smart. Test your fans’ knowledge using fun quizzes and polls. Trivia, brain teasers, riddles … you’ll have your followers eating out of your hand by day’s end, trust me.

♦ Take Photos of Your Happy Clients & Customers

Don’t hire a professional photographer. Just start snapping photos with your cellphone and post them to Facebook. You will be amazed—truly—at how people respond. Data collected by social media expert Dan Zarrella shows that photos get more shares and likes than text, video and link updates. This also a great social-proof strategy: other folks will see people enjoying your products/services and they’ll want to join the party, so to speak.

♦ Ask for Advice

The highest compliment a business can pay to its customers is to ask for their input. If you own a beauty parlour, ask your fans to come up with a new beauty salon giveaway! Or let them name your new product. Make it a contest! Solicit ideas and then let your fans vote for their favorite.

♦ Use Insights to See What’s Working

Here’s the beauty of Facebook: you can see what’s working and what’s not. Just export your Facebook Insights data to an Excel spreadsheet to a get quick, clear look at which status updates performed best, what kind of media your audience responds to and what's driving engagement.

Could your beauty salon business be generating more clients and customers online?

Contact me today for your free marketing assessment!

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It is my exciting pleasure to introduce to you the first ever MALE entrepreneur on PeopleWhoProsper.com. Brian Howard started in the restaurant industry then was introduced to the Network Marketing industry and has been in ever since. Brian shares his journey in business and what it really takes to be successful in the industry. I enjoyed hearing his story and hope you do too!

1. Tell me your story. What were you doing before you started your own business?

My story is really simple I was born and raised in Dayton, Oh. I grew up in a single parent home until I was a teen. It really did not feel like a tragic situation because I have an incredible family that always made sure that we were taken care of. I found my way into playing athletics and got good enough to walk-on the football team at Eastern Michigan University. I strongly recommend that everyone take part in some sort of team sport as you learn more life lessons on the field than in the classroom. I came to learn that playing professionally was probably not in the cards for me so, I started working in the most profitable industry that I knew of that required the least amount of training. The restaurant industry is probably the most misunderstood industry in all professions. I learned how to grow a big business. The only problem was I was always doing it for someone else.  I found out that I would never really have what I wanted working for someone else. 

Because of that realization I believe that the universe sent me a message. I was shown  Amway and the direct sales industry. The men that introduced me to this industry were some of the sharpest people that I had ever met. I wanted to be a part of what they were doing and I wanted their life because they were not only living life but living it with style. So I went to work introducing this company to all my friends and family. All of them thought I was crazy and should pursue something more concrete. I came to the harsh reality that I was not as sharp as I thought. I needed better skills. I started to attend seminars, reading all the books, listening to the tapes and began my journey of personal development. I was still in the restaurant industry having a pretty good life just not what I wanted. I also fell away from the networking industry as I did not understand the nuances of being an entrepreneur.

Years pass and I was re-introduced to the networking industry by a very successful attorney in Las Vegas where I currently reside. The company is a great company that has helped a ton of families become financially free and out of legal and identity theft troubles. But, there was a problem with the field leadership and communication issues, so after a year and a half of menial success I decided to let that company go. I'm glad did because in order to move on to the next you must let go of what's behind.  I cultivated a strong relationship with a real leader. I was introduced to a brand new company that is organizing the natural products industry the way that Google organized the internet. The opportunity that I have been searching for is here.

2. What made you want to start a business and what is your mission?

The reason I have been wanting to be a part of this industry, "start a business" is because of the challenge. The challenge to become the person I have been sent here to be. My mission is to help as many people that want my help become the person they are meant to be. Whether we are in business together or not I want to help raise the vibration, conscience of people and the planet by being a better person every day. The network marketing industry is perfect because it is a personal development business wrapped up in an incredible compensation plan. The more you give, grow and help others become successful, the more successful and prosperous you become. That is my theme to life. Help more get more.

3. What inspires you? What keeps you motivated daily to keep growing your business?

The things that inspire me are people who overcome physical challenges. That's another reason I love sports so much. I get motivated by seeing others not give any excuses and never giving up on what they want to accomplish. I like watching the "My Wish" segments on Sports Center. It is where children get to hang out with their favorite sports star for a day and have their dreams come true. Truly brings me to tears almost every time.

4. Do you have a mentor? Who is it and why? Do you believe it's important to have one?

I have several mentors: Jim Rohn, Les Brown, Tony Robbins, Curtis Jackson, Brian Tracy, Sean Carter, Barack and Michelle Obama, and Oprah Winfrey. Just to name a few. I find myself gravitating toward great people. I love seeing the confidence they exude. It lets me know that no matter how bad life seems to be you can always make a change and get on a new path. Mentors are very important, they are the teachers who come along and show us that there is a way and they say let’s work together until we figure it out. A great teacher will not only let you know that you are in the mud but, they also throw a line to get you out.

5. What would you tell someone who wants to get involved in your line of business but doesn't know how to get started?

I would tell someone who wants to get in my business to be prepared to be disappointed by people that you think want your help but don't know how to ask. Adults have a strange way of saying something to appease people they love, instead of being mature and learning to communicate and deal with their problems. Their problems usually belong to someone else, if you know what I mean. I cannot say that I have not done the same, I just wanted to take personal responsibility for the only thing that I can control, me. If you can master your emotions you can make a lot of money and have a lot of friends.  You can get started in this industry by finding someone you trust or you can contact me and I will share how to be on my team. Go to wannafollow.me/brian, watch my partner on YouTube, then you can call me at 702.755.2647 and leave a message. This business is super simple but it will require hard work for the next 2-3 years. But if you follow the system you will never have to work for anyone ever again. We are the best of the best and we want you to join us at the top.

6. What advice would you give to someone with an entrepreneurial spirit?

If you have an entrepreneurial spirit know that you will have moments of great joy and massive disappointments. The secret is to discipline your disappointments and delay your gratifications. You must know that what you are doing is very admirable and should be looked on with pride because the entrepreneurial spirit is what built this country.  If it were not for entrepreneurs we would not have electricity, houses, airplanes, computers, or any other convenience way have today. Entrepreneurs create jobs, solve major problems, invoke a different mindset in the way we view the world and how we can make it better. What a great way to live.

Thank you Brian for taking the challenge and sharing your story. I hope someone has been inspired by Brian’s story and remember if you are interested in working with Brian, contact him for more information.

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Be someone’s motivation and tell us your story! To be featured on PeopleWhoProsper.com email Tamara@garrisonprosperitysolutions.com. Put PEOPLEWHOPROSPER in the subject line and share a little about yourself.

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